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CQ-Report.pdf

CQ Report CQ PRO FEEDBACK REPORT

PREPARED FOR: September 2025

What is CQ? Cultural Intelligence (CQ) is a person's capability to function effectively in a variety of cultural contexts - both

internationally and domestically.

In our own cultures, we usually have an idea of what's going on around us because we have a wealth of

information, most of which is subconscious, that helps us make sense of what we experience and observe.

When we interact with individuals who have a different cultural background, the same cues may mean

something entirely different.

CQ CAPABILITIES

There are four primary CQ capabilities.

CQ DRIVE

Your level of interest,

persistence, and

confidence during

multicultural interactions.

CQ KNOWLEDGE

Your understanding about

how cultures are similar

and different.

CQ ACTION

Your ability to adapt when

relating and working in

multicultural contexts.

CQ STRATEGY

Your awareness and ability

to plan for multicultural

interactions.

http://www.culturalq.com/

CQ Profile This page summarizes your scores for the four primary CQ capabilities. The graphs indicate the worldwide

norms and show typical differences in the scores across the four capabilities. Note your self-ratings (in the

squares).

Self-Rating

CQ DRIVE

CQ KNOWLEDGE

CQ STRATEGY

CQ ACTION

LOW

Scores in this range

are in the bottom 25%

of worldwide norms.

MODERATE

Scores in this range

are in the middle 50%

of worldwide norms.

HIGH

Scores in this range

are in the top 25% of

worldwide norms.

1 10 20 30 40 50 60 70 80 90 100

http://www.culturalq.com/

CQ Drive CQ Drive is the extent to which you are energized and persistent in your approach to

multicultural situations. It includes your self-confidence in your abilities as well as your

sense of the benefits you will gain from intercultural interactions. Self-Rating

CQ DRIVE SUB-DIMENSIONS

Intrinsic Interest: Deriving enjoyment from culturally diverse experiences.

Extrinsic Interest: Gaining benefits from culturally diverse experiences.

Self-Efficacy: Having the confidence to be effective in culturally diverse situations.

WHAT DOES HIGH CQ DRIVE LOOK LIKE?

Individuals with high CQ Drive are motivated to learn and adapt to new and diverse cultural settings. Their

confidence in their adaptive abilities influences the way they perform in multicultural situations.

CQ DRIVE OVERALL

INTRINSIC INTEREST

EXTRINSIC INTEREST

SELF-EFFICACY

1 10 20 30 40 50 60 70 80 90 100

http://www.culturalq.com/

CQ Knowledge CQ Knowledge is the degree to which you understand how culture influences how

people think and behave and your level of familiarity with how cultures are similar and

different. Self-Rating

CQ KNOWLEDGE SUB-DIMENSIONS

Business: Knowledge about economic and legal systems.

Values & Norms: Knowledge about values, social interaction norms, and religious beliefs.

Socio-Linguistic: Knowledge about language and communication norms.

Leadership: Knowledge about managing people and relationships across cultures. (Context Specific)

WHAT DOES HIGH CQ KNOWLEDGE LOOK LIKE?

Individuals with high CQ Knowledge have a rich, well-organized understanding of culture and how it affects

the way people think and behave. They possess a repertoire of knowledge of how cultures are similar and

how they are different. They understand how culture shapes behavior.

CQ KNOWLEDGE OVERALL

BUSINESS

VALUES & NORMS

SOCIO-LINGUISTIC

LEADERSHIP

1 10 20 30 40 50 60 70 80 90 100

http://www.culturalq.com/

CQ Strategy CQ Strategy is the extent to which you are aware of what’s going on in multicultural

situations and the extent to which you check and plan accordingly.

CQ STRATEGY SUB-DIMENSIONS

Planning: Strategizing before a culturally diverse encounter.

Awareness: Sensing the perspectives of self and others during interactions.

Self-Rating

Checking: Checking assumptions and adjusting mental maps when experiences differ from

expectations.

WHAT DOES HIGH CQ STRATEGY LOOK LIKE?

Individuals with high CQ Strategy think about multicultural interactions before and after they occur. They

plan ahead, check their assumptions and expectations during interactions, and reflect on experiences later.

This refines their mental maps and enhances strategies for effective interactions.

CQ STRATEGY OVERALL

PLANNING

AWARENESS

CHECKING

1 10 20 30 40 50 60 70 80 90 100

http://www.culturalq.com/

CQ Action CQ Action is the extent to which you act appropriately in multicultural situations. It

includes your flexibility in verbal and nonverbal behaviors and your ability to adapt to

different cultural norms. Self-Rating

CQ ACTION SUB-DIMENSIONS

Speech Acts: Modifying the manner and content of communications (e.g., direct, indirect).

Verbal: Modifying verbal behaviors (e.g., accent, tone).

Nonverbal: Modifying nonverbal behaviors (e.g., gestures, facial expressions).

WHAT DOES HIGH CQ ACTION LOOK LIKE?

Individuals with high CQ Action translate their CQ Drive, CQ Knowledge, and CQ Strategy capabilities into

action. They possess a broad repertoire of verbal behaviors, nonverbal behaviors, and speech acts, which

they apply to fit a specific context. They know when to adapt and when not to adapt.

CQ ACTION OVERALL

SPEECH ACTS

VERBAL

NONVERBAL

1 10 20 30 40 50 60 70 80 90 100

http://www.culturalq.com/

CQ Profile Summary

Self-Rating

CQ DRIVE OVERALL

Intrinsic Interest

Extrinsic Interest

Self-Efficacy

Business

Values & Norms

Socio-Linguistic

Leadership

Planning

Awareness

Checking

CQ ACTION OVERALL

Speech Acts

Verbal

Nonverbal

1 10 20 30 40 50 60 70 80 90 100

http://www.culturalq.com/

Development Plan Your CQ is not fixed. With some simple but intentional goals and strategies, you can enhance your CQ. The

next few pages give you a chance to reflect on your CQ capabilities, your multicultural challenges and

opportunities, and your CQ feedback. Then you will have a chance to develop an action plan.

YOUR CQ

Describe your self-rated CQ scores in your own words.

PRESENT CHALLENGES

What intercultural challenges are you currently facing?

(e.g. working with someone who has different cultural values, cultural misunderstandings, etc.)

FUTURE OPPORTUNITIES

What multicultural or global opportunities do you want to pursue?

(e.g. global leadership, teaching a diverse population of students, multicultural management, etc.)

http://www.culturalq.com/

YOUR STRONGEST CQ CAPABILITIES

Your strongest CQ capabilities are based on your self scores in comparison to the worldwide median, not

simply based on the highest numerical scores.

Your strongest self-rating in the four CQ capabilities is

CQ KNOWLEDGE

Write down one example of how you have used CQ Knowledge in the last 6 months.

HIGHEST SUB-DIMENSIONS, SELF-RATINGS:

How, if at all, does your current role allow you to use your highest sub-dimensions?

Socio-Linguistic

Knowledge about language and communication norms.

Leadership

Knowledge about managing people and relationships across cultures.

Planning

Strategizing before a culturally diverse encounter.

http://www.culturalq.com/

YOUR WEAKEST CQ CAPABILITIES

Your weakest CQ capabilities are based on your self scores in comparison to the worldwide median, not

simply based on the lowest numerical scores.

Your weakest self-rating in the four CQ capabilities is

CQ DRIVE

Write down one example of how your CQ Drive may have caused problems for you in the past 6 months.

LOWEST SUB-DIMENSIONS, SELF-RATINGS:

How might your level of CQ on these sub-dimensions be holding you back from greater effectiveness

working in culturally diverse contexts?

Extrinsic Interest

Gaining benefits from culturally diverse experiences.

Self-Efficacy

Having the confidence to be effective in culturally diverse situations.

Awareness

Sensing the perspectives of self and others.

http://www.culturalq.com/

ACTION STEPS

List one, specific multicultural skill you would like to improve over the next year. Consider the challenges

and opportunities you described earlier in this section. (Examples include teaching a diverse population of

students, efficiently implementing global solutions, accurately analyzing risk and opportunity in culturally

diverse segments, etc.)

STRENGTH - CQ KNOWLEDGE

USING YOUR CQ Knowledge

Specific Action Steps Target Date

List specific, challenging action steps you can take to use your strongest

self-rated CQ capability.

Next 4 Weeks

Next 8 Weeks

AREA FOR IMPROVEMENT - CQ DRIVE

IMPROVING YOUR CQ Drive

Specific Action Steps Target Date

List specific, challenging action steps you can take to enhance your

weakest self-rated CQ capability so that it does not interfere with

developing the multicultural skill you identified at the top of this page.

Next 4 Weeks

Next 8 Weeks

ACCOUNTABILITY

With whom will you share this plan in the next 2 weeks?

How can this person help you accomplish your goals? (e.g. following up with you; checking on your

progress; etc.)

http://www.culturalq.com/

Research Basis of CQ THE RESEARCH BASIS FOR ASSESSING CULTURAL INTELLIGENCE

Cultural Intelligence is conceptualized as a multi-dimensional construct based on application of Robert

Sternberg's integrative theoretical framework of different "loci" of intelligence. The dimensions of Cultural

Intelligence represent qualitatively different aspects of the overall capability to function and manage

effectively in culturally diverse settings.

CULTURAL INTELLIGENCE IS ...

Cultural Intelligence is a malleable capability that can be enhanced by multicultural experiences, training and

self-awareness programs, travel and education.

Cultural Intelligence is distinct from stable individual differences such as personality, which describe

what a person typically does across time and across situations.

Cultural Intelligence is also different from emotional intelligence because it focuses specifically on

capabilities in multicultural contexts.

Cultural Intelligence has predictive validity over and above demographic characteristics, personality, general

mental ability, emotional intelligence, cross-cultural adaptability inventory, rhetorical sensitivity, cross-cultural

experience, and social desirability.

The Cultural Intelligence Scale has excellent psychometric properties.

Published scholarly research demonstrates the factor structure of the scale is stable across samples,

across time, and across cultures.

In addition, self-rated scores are positively correlated with observer-rated scores, and multi-trait multi-

method analysis supports the convergent and discriminant validity of the scale.

Reliabilities of the four factors and sub-dimensions exceed the standard cut-off of .70.

Most important, research demonstrates that cultural intelligence predicts adjustment, well-being, cultural

judgment and decision-making, and task performance in culturally diverse settings.

Visit culturalQ.com/research for more information.

http://www.culturalq.com/

Cultural Values Below are definitions of the ten cultural value orientations.

TERMS

Individualism Emphasis on individual goals and individual rights

Collectivism Emphasis on group goals and personal relationships

Low Power Distance Emphasis on equality; shared decision-making

High Power Distance Emphasis on differences in status; superiors make decisions

Low Uncertainty Avoidance Emphasis on flexibility and adaptability

High Uncertainty Avoidance Emphasis on planning and predictability

Cooperative Emphasis on collaboration, nurturing, and family

Competitive Emphasis on competition, assertiveness, and achievement

Short Term Emphasis on immediate outcomes (success now)

Long Term Emphasis on long term planning (success later)

Low Context / Direct Emphasis on explicit communication (words)

High Context / Indirect Emphasis on indirect communication (tone, context)

Being Emphasis on quality of life

Doing Emphasis on being busy and meeting goals

Universalism Emphasis on rules; standards that apply to everyone

Particularism Emphasis on specifics; unique standards based on relationships

Neutral / Non-Expressive Emphasis on non-emotional communication; hiding feelings

Affective / Expressive Emphasis on expressive communication; sharing feelings

Monochronic / Linear Emphasis on one thing at a time; punctuality; work and personal life separate

Polychronic / Non-Linear Emphasis on multitasking; interruptions ok; work and personal combined

http://www.culturalq.com/

CULTURAL VALUE ORIENTATIONS

Individuals have personal preferences or individual cultural value orientations. Sometimes individual

orientations reflect one's nationality or ethnicity but not always. In this section of the report, you’ll see your

personal orientation on ten cultural value dimensions (defined above) compared to the tendencies of ten

cultural clusters (defined below).

CULTURAL CLUSTERS

The cultural value orientations defined above can be grouped into cultural clusters where you're likely to

find a significant presence of a specific cluster of cultural values. These clusters represent the 10 largest

cultural groupings in the world.

Anglo Australia, Canada, New Zealand, U.K., U.S., etc.

Arab Bahrain, Egypt, Jordan, Kuwait, Lebanon, Morocco, Saudi Arabia, U.A.E., etc.

Confucian Asia China, Hong Kong, Japan, Singapore, South Korea, Taiwan, etc.

Eastern Europe Albania, Czech Republic, Greece, Hungary, Mongolia, Poland, Russia, etc.

Germanic Europe Austria, Belgium, Germany, Netherlands, etc.

Latin America Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Mexico, etc.

Latin Europe France, French-speaking Canada, Italy, Portugal, Spain, etc.

Nordic Europe Denmark, Finland, Iceland, Norway, Sweden, etc.

Sub-Saharan Africa Ghana, Kenya, Namibia, Nigeria, Zambia, Zimbabwe, etc.

Southern Asia India, Indonesia, Malaysia, Philippines, Thailand, etc.

NOTE: The countries are NOT the clusters themselves. They are simply places where you're likely to find a

significant presence of the cultural clusters.

http://www.culturalq.com/

Based on self-rating * Significant variation within cluster

INDIVIDUALISM COLLECTIVISM

Emphasis on individual goals and individual rights Emphasis on group goals and personal relationships

Anglo

Eastern Europe

Arab

Germanic Europe Latin Europe Confucian Asia

Nordic Europe Latin America Southern Asia*

Sub-Saharan Africa

LOW POWER DISTANCE HIGH POWER DISTANCE

Emphasis on equality; shared decision-making Emphasis on differences in status; superiors make decisions

Anglo

Confucian Asia

Arab

Germanic Europe Eastern Europe* Latin America

Nordic Europe Latin Europe Southern Asia*

Sub-Saharan Africa

LOW UNCERTAINTY AVOIDANCE HIGH UNCERTAINTY AVOIDANCE

Emphasis on flexibility and adaptability Emphasis on planning and predictability

Anglo

Arab

Latin Europe

Eastern Europe Confucian Asia* Latin America

Nordic Europe Germanic Europe

Southern Asia*

Sub-Saharan Africa

COOPERATIVE COMPETITIVE

Emphasis on collaboration, nurturing, and family Emphasis on competition, assertiveness, and achievement

Nordic Europe

Arab

Anglo

Sub-Saharan Africa Confucian Asia Germanic Europe Eastern Europe

Latin America

Latin Europe

Southern Asia*

http://www.culturalq.com/

SHORT TERM LONG TERM

Emphasis on immediate outcomes (success now) Emphasis on long term planning (success later)

Anglo

Germanic Europe

Confucian Asia

Arab Latin America

Eastern Europe Latin Europe

Nordic Europe Southern Asia*

Sub-Saharan Africa

LOW CONTEXT / DIRECT HIGH CONTEXT / INDIRECT

Emphasis on explicit communication (words) Emphasis on indirect communication (tone, context)

Anglo

Eastern Europe

Arab

Germanic Europe Latin America Confucian Asia

Nordic Europe Latin Europe Southern Asia*

Sub-Saharan Africa

BEING DOING

Emphasis on quality of life Emphasis on being busy and meeting goals

Arab

Confucian Asia*

Anglo

Latin America Eastern Europe Germanic Europe

Nordic Europe Latin Europe

Sub-Saharan Africa Southern Asia*

UNIVERSALISM PARTICULARISM

Emphasis on rules; standards that apply to everyone Emphasis on specifics; unique standards based on relationships

Anglo

Eastern Europe

Arab

Germanic Europe Latin Europe Confucian Asia*

Nordic Europe Latin America Southern Asia

Sub-Saharan Africa

NEUTRAL / NON-EXPRESSIVE AFFECTIVE / EXPRESSIVE

Emphasis on non-emotional communication; hiding feelings Emphasis on expressive communication; sharing feelings

Confucian Asia

Anglo*

Arab

Eastern Europe Southern Asia Latin America

Germanic Europe Latin Europe

Nordic Europe Sub-Saharan Africa

http://www.culturalq.com/

MONOCHRONIC / LINEAR POLYCHRONIC / NON-LINEAR

Emphasis on one thing at a time; punctuality; work and personal life

separate

Emphasis on multitasking; interruptions ok; work and personal

combined

Anglo

Confucian Asia*

Arab

Germanic Europe Eastern Europe Latin America

Nordic Europe Southern Asia Latin Europe*

Sub-Saharan Africa

http://www.culturalq.com/

MY NOTES

http://www.culturalq.com/

MY NOTES

http://www.culturalq.com/

What is CQ?

CQ CAPABILITIES

CQ Profile
CQ Drive

CQ DRIVE SUB-DIMENSIONS
WHAT DOES HIGH CQ DRIVE LOOK LIKE?

CQ Knowledge

CQ KNOWLEDGE SUB-DIMENSIONS
WHAT DOES HIGH CQ KNOWLEDGE LOOK LIKE?

CQ Strategy

CQ STRATEGY SUB-DIMENSIONS
WHAT DOES HIGH CQ STRATEGY LOOK LIKE?

CQ Action

CQ ACTION SUB-DIMENSIONS
WHAT DOES HIGH CQ ACTION LOOK LIKE?

CQ Profile Summary
Development Plan

Describe your self-rated CQ scores in your own words.
What intercultural challenges are you currently facing?
What multicultural or global opportunities do you want to pursue?

YOUR STRONGEST CQ CAPABILITIES

Your strongest self-rating in the four CQ capabilities is

CQ KNOWLEDGE
YOUR WEAKEST CQ CAPABILITIES

Your weakest self-rating in the four CQ capabilities is

CQ DRIVE
ACTION STEPS
STRENGTH - CQ KNOWLEDGE

Research Basis of CQ
Cultural Values