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				Your Firm	Rival	Rival
		Critical Success Factors	Weight	Rating	Score	Rating	Score	Rating	Score
		Advertising	0.00	0	0.00	0	0.00	0	0.00
		Domestic Market Penetration	0.00	0	0.00	0	0.00	0	0.00
		Customer Service	0.00	0	0.00	0	0.00	0	0.00
		Product Variety	0.00	0	0.00	0	0.00	0	0.00
		International Market Penetration	0.00	0	0.00	0	0.00	0	0.00
		Employee Dedication	0.00	0	0.00	0	0.00	0	0.00
		Financial Profit	0.00	0	0.00	0	0.00	0	0.00
		Customer Loyalty	0.00	0	0.00	0	0.00	0	0.00
		Market Share	0.00	0	0.00	0	0.00	0	0.00
		Product Quality	0.00	0	0.00	0	0.00	0	0.00
		Top Management	0.00	0	0.00	0	0.00	0	0.00
		Price Competitiveness	0.00	0	0.00	0	0.00	0	0.00
		Totals	0.00		0.00		0.00		0.00