group work

Sample Cover Page

BUSMGT 716 Strategy Capstone

External Analysis Report

Team number: #
Student Name	Student ID	Contribution percentage

Guidelines for your Group assignment – 3000 words

· Suggestions are provided in the next three pages.

· You should analyse three major areas for this report: (i) macroenvironment analysis, (ii) microenvironment, and (iii) market detailes

· Prepare this report in a company style report with graphs, pictures, tables, and other visually engaging methods (and not academic report)

· Use Chicago citation for this report and other reports that follow (and not APA report)

· In the next three pages, you will see recommedned areas to cover and the word limits

DELETE THIS BOX BEFORE SUBMITTING YOUR GROUP ASSIGNMENT

You must cover the following areas for your group report:

1. Introduction (150 words)

· Purpose of this report and what you hope to achieve

· Structure of the report – what is covered in each section

2. Company background (200 words)

· Provide details of the company – its year of establishment, ownership, products, location, size in terms of staff, revenue, profit, any other specific details about the company

3. Macroenvironment analysis (750-850 words)

· Application and findings from the macro-environment analysis tools like PESTLE, STEEPLE, CAGE, etc.

DELETE THIS BOX BEFORE SUBMITTING YOUR GROUP ASSIGNMENT

4. Microenvironment (750-850 words)

· Application and findings from the micro-environment analysis tools like Porter’s Five Forces, Strategic Group Analysis, etc.

DELETE THIS BOX BEFORE SUBMITTING YOUR GROUP ASSIGNMENT

4. Market analysis (750-850 words)

· Application and findings from the Market Analysis: Identifying market segment using STP, Customer Analysis and Customer Persona, Estimate of the target market size, etc.

· Identifying main competitors and conducting competitor analysis, perceptual maps, etc.

· Is the main customer the end-user or a distributor or both?

· What are the main channels to engage and reach the customers (both traditional and online through SEO/SEM & SMO/SMM), etc

5. Opportunities & Threats / Summary of findings (200 words)

· Identify the main opportunities and threats from the external environment analysis (You can only find OT of SWOT, and not SW)

· Don’t list out ‘all’ the OTs but only those that you think are critical for your full report.

DELETE THIS BOX BEFORE SUBMITTING YOUR GROUP ASSIGNMENT

References

[Use Chicago refernce list]

Appendices

2