cover letter

Molly Jones

123 Temple Way

Philadelphia, PA 19122

(215) 204-0000

[email protected]

September 1, 2017

John Smith, Social Media Manager

The Franklin Institute

222 N. 20th Street

Philadelphia, PA 19103

Dear Mr. Smith,

Through the Center for Student Professional Development at Temple University, I recently learned about the open Social Media Intern position at The Franklin Institute. I am a junior digital marketing major at the Fox School of Business. My social media experience and ability to communicate complex ideas make me a great fit for this position.

I have an excellent background in mobile communication from my time as the social media coordinator for Temple University’s honors program. I used social media to inform students about honors activities, share updates about deadlines and opportunities, and engage a college audience. In one semester I increased activity among platforms by 50%, and user interaction increased about 400% per tweet. Our social media team developed a marketing strategy that syncs all media platforms and analyzes social media trends. My social media expertise can help produce content that will excel the brand.

I am good at communicating complex information, which I demonstrated when my team won the PWC Case Competition in Fall 2018. We recommended a tire manufacturer to acquire a rubber recycler as a public relations measure. While considering the company’s values and culture, I researched acquisition costs, projected revenues, merger and acquisition laws, and alternatives to acquisition. In a one page executive summary and accompanying 10-minute presentation, I highlighted the most important and effective arguments. My experience will allow me to present complex information to clients in an easy-to-understand manner.

My business education, combined with my social media expertise and experience communicating complex ideas, make me a great candidate for the Social Media Internship. I look forward to hearing from you to further discuss how my skills and experiences can help The Franklin Institute. Thank you for your time and consideration.

Sincerely,

Molly Jones

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