Entrepreneurs' Diary- Completion

Running head: COVER LETTER AND DEMOGRAPHIC INFORMATION FOR BUSINESS 1

COVER LETTER AND DEMOGRAPHIC INFORMATION FOR A BUSINESS 2

The cover letter

The HR practitioner of catering services

Zetty Estate, New Hampshire

504 Main Street.

Residential Area, AK 800-100.

Dear Mr. Stephen,

As the president of an organization that is seeking to be provided with catering services, I hereby inform you that the Royal Caters Catering organization is a solution to all that you are looking and seeking. In this case, we are humbled to inform you that out organization is an important provider of catering services not only to the young individuals, the children but also to the adults and these services have been excellent as per the feedback from the majority of the individuals that we have provided services to them. Therefore, we feel that we are capable of providing the best and the required services to all categories of people that require being provided with the services and those that feel that they require our services.

The other important thing to realize is that our organization engages in small businesses. However, despite being a small organization, the business has engaged in the aspect of a lean startup by trying as much as possible to use the little and the available resources in the provision of services and at the same time, ensure that certain profits have been realized. Therefore, it would be important to realize that we charge fair and reasonable prices for the services we provide but at the same time, we make sure that we offer essential services that will be enjoyed by all the people that have sought being provided with our services. Undoubtedly, we can claim that we provide essential services to all the individuals that require them and the majority of the people have enjoyed the services we offered to them. As a result, I would say, try our services and you will never regret.

Yours sincerely,

HR Practitioner of Royal Caters

The demographic information of the business

Graphic information of the company

As the name suggests, Royal Caters organization is involved in the provision of essential services in the catering sector. The catering sector or industry is among the essential sectors or industries that are involved with the requirement of essential services. As it might be seen from the people intended to be served by the organization, it is important to realize that our business has no limited individuals or the people that are intended to be served by the business. As an example, the business will serve children, the middle-aged individuals and also the old people according to the services that such individuals will require. Therefore, the demographic scope or the group of people that will require our services are many. In other words, our small business does not have a clearly defined population or group of individuals to be served. However, despite not having a clearly defined population, the organization boasts of having a broad variety of the individuals to serve since it will serve the children, the old and the middle-aged individuals and this offers a broad scope of people that will be served by the organization.

The other important thing to realize as far as the demographic information of the company is concerned is that the organization involves in looking for the people to serve in various areas also known as market segmentation, (Tow, 2020). As an example, the business is highly concerned with looking for its customers online where it obtains a variety of people to sell its services to them. Therefore, engaging in online search of individuals and the customers is an important undertaking that the firm engages in and this enables the organization to acquire the potential group of individuals to serve. In this case, the business identifies people that require a certain service since it is posted online for every organization that would offer such essential services to request to offer such services and this is an important way of acquiring the required customers to serve.

It is also essential to realize as far as the demographic information of this company is concerned that the business engages in market segmentation. The market segmentation means that a group of individuals within the business is concerned with catering to the segments such as schools while the other segment is concerned with looking at the needs of the segments such as the tourism sector and other important areas that are associated with looking at the services that need to be offered by our organization. Therefore, despite that the business is small, it has been organized into sections or segments that will look for the customers from the various areas such as the school sectors or sections and also the other areas such as the tourism sector and industry as these are all the potential areas from which the people that will require our services might be obtained. However, in acquiring all these potential consumers and customers, it is important to realize that the involvement of technology is an important aspect as it enables the acquisition of the consumers of our services, (Dutta, 2017). The business posts its services in this area and the consumers that require certain services also post their requirements here and as a result, it becomes an important avenue of exchanging the information and transacting between the service providers and service seekers.