HCA Healthcare is a profit-making healthcare company which is headquartered in Tennessee, US. The CovClinic app is an application that will help improve the services offered by the company making the company more efficient. With the ongoing pandemic, the application will help reduce overcrowding in the hospitals. The application will help the patients access medical information remotely which will be in the publications that will be uploaded by HCA. The application will also help patients to consult on any issues that are related to the pandemic. The physicians will be able to offer help remotely and refer the patients with critical symptoms to the nearest healthcare facilities.
How it fits
HCA is committed to providing quality healthcare and improves human life. The application will help in improving the way people access healthcare and create a healthier future population. Most people who need healthcare might be located far away from the HCA and also be afraid of visiting the hospital with fear of contracting infections. With the application, the patients will be able to access medical services at the comforts of their homes or offices. HCA values putting patients first and with the application, the needs of the patients will be met (Englebright & Executive, 2018). The company has a profitability of over $30 billion annually. The company will be able to cater to the expenses of developing the app and marketing it. The company has a good financial capacity and for that reason, the company will be able to access any additional capital needed from financial lending institutions.
Justification
The application has the potential to increase the current profitability of the company by over 10%. The company currently is not able to reach customers from some parts of the United States because they live far away from the facility. With this application the location of the customers will not be a barrier, customers will only need to set up an account and be able to access services. The patients will pay for the services acquired. The company will be able to reach almost twice the current number of its consumers (Safonov & Borshch, 2019). The current ROI for the company is 25% but with the application, the company can get a 30% ROI. This means that the company will be utilizing its resources to the maximum. The company will be able to attract more investors who will be lured into investing in the company because of the earnings per share that will go up.
Enhancing the mission
HCA Healthcare has a mission of improving the quality of healthcare and promising healthier future generations. The mission will be supported by the application. Even after the end of the pandemic patients will still be able to access the services via the application. The patients will be able to access healthcare information on diseases and symptoms to look out for different infections (Clarke, 2019). The service is faster than the use of ambulance services since with the application there will always be doctors that will be available to help any time of the day. The company had $8.15 billion in profit in the last quarter. The profit had increased from the previous quarter where the net income was $7.32billion. The company has the potential to grow the profits and with the application, the company will earn more income.
References
Clarke, C. (2019). Strategic planning in healthcare. In Textbook of Medical Administration and
Leadership (pp. 31-46). Springer, Singapore.
Englebright, J., & Executive, C. N. (2018). Evidence-based clnical documentation: HCA
healthcare. National Academy of Medicine.
Safonov, Y. M., & Borshch, V. I. (2019). Strategic model of managing healthcare facilities.
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