Professional Industry Experience (PIE)

Professional Industry Experience

Module number: CBM314

SEMESTER 2 AND SEMESTER 3

Module Handbook 2019-2020

MSc (FT/PT/ODL)

Corporate Communication Public Affairs (CCPA)

International Tourism Hospitality Management (ITHM)

Journalism

Information Library Studies (ILS)

Digital Marketing (DM)

International Marketing Management (IMM)

Fashion Management (FM)

Information Management (IM)

· Coursework Details

· Assessment Information

Module Coordinator

Sally Berrisford

Tel: +44(1224) 263925

E-mail: [email protected]

Karen Cross (Fashion Management)

Tel: +44(1224) 263854

E-mail: [email protected]

Robert Gordon University

School of Creative and Cultural Business (CCB)

CBM314: Professional Industry Experience

Note: Module Co-ordinator Sally Berrisford is responsible for:

MSc – All cohorts (excluding Fashion Management)

Karen Cross is responsible for: Fashion Management students only

Coursework Dates

Session :

2019/2020

Semesters:

2 and 3

Module Number:	CBM314
Module Title:	Professional Industry Experience
CW (e.g. 1, 2, 3):	1	Weighting:		100%
Sub deadline: Sept (FT) and Jan & Sept (DL) students: Sub deadline: Sem 3 Jan (FT) students: --------------------------------- RESITS - Sub deadline: Sept (FT) and Jan & Sept (DL) students: RESITS - Sub deadline: Sem 3 Jan (FT) students:	Monday 18 May 2020 – 1PM (Updated) Monday 3 August 2020 – 1PM ----------------------------------------------------- Monday 17 August 2020 – 1PM Monday 19 October 2020 – 1PM
Hand-back: Sept (FT) and Jan & Sept (DL) Students: Hand-back: Sem 3 Jan (FT) students Module Co-ordinator:	Monday 1 June 2020 – Online Feedback Monday 1 Sept 2020 – Online Feedback Sally Berrisford

HANDING IN ASSESSMENT WORK

Coursework should be submitted electronically via the designated Assignment Dropbox in the Module Study Area in CampusMoodle.

The University operates a Fit to Sit Policy which means that if you undertake an assessment then you are declaring yourself well enough to do so.

· Deferrals – If you are not fit to sit an assessment, you should complete a ‘Deferral Request Form’.

· Extensions – If you require a short extension, you should complete and submit a ‘Coursework Extension Form’.

These forms are available on the RGU website at: www.rgu.ac.uk/academicregulationsstudentforms or through the RGyoU Portal under the ‘My Results’ tab. You should submit the form through your RGU email account to your School-specific email address, which can be found at: www.rgu.ac.uk/academicregulations

Supporting evidence should be scanned and included with the email.

Coursework received late, without valid reason, will be regarded as a Non-Submission (NS) and one of your assessment opportunities will be lost.

PLAGIARISM

“Plagiarism is the practice of presenting the thoughts, writings or other output of another or others as original, without acknowledgement of their source(s). All material used to support a piece of work, whether a printed publication or from electronic media, should be appropriately identified and referenced and should not normally be copied directly unless as an acknowledged quote. Text translated into the words of the individual student should in all cases acknowledge the source.”

Before submitting assignments, you should check through it to ensure that:

· all material identified as originally from a previously published source has been properly attributed by the inclusion of an appropriate citation in the text;

· direct quotations are marked as such (using “quotation marks” at the beginning and end of the selected text), and

· full details of the reference citations have been included in the Reference List (in RGU Harvard format).

Students are encouraged to review their work using the Turnitin Plagiarism Detection Service via CampusMoodle before final submission.

For further information on academic honesty, please see:

http://campusmoodle.rgu.ac.uk/course/view.php?id=76611

For further information on academic writing, please see:

http://www4.rgu.ac.uk/energy/induction/page.cfm?pge=48530

For further information on RGU Harvard Referencing, please see:

http://libguides.rgu.ac.uk/rguharvard

COURSEWORK BRIEF:

Professional Industry Experience (PIE) Report

The Professional Industry Experience (PIE) Coursework Report is a reflective and evaluative assessment. You can undertake one of the following (PIE) project routes:

1. a prior-vocational experience (PVE) project - To be discussed/confirmed with your Course Leader

The PIE Report should be completed after the chosen project route is concluded. For personal support and a recollection of your experiences - you are advised to keep a diary or notes at the end of each day and week, noting what tasks you were involved in, workplace dynamics and morale, any examples of management styles and leadership qualities and how you felt about your working day/week. This will make producing a reflective and evaluative account of your PIE experience much easier when you are writing your coursework.

Aims:

The aims of the coursework brief are:

· To provide students the opportunity to examine critically the day to day workings of an organisation, or the project and to identify the different functions in the service relevant to their particular course of study.

· To identify any problems which may arise in the execution of practical tasks.

· To reflect critically upon the factors which contribute to the design and operation of a particular project / organisation.

· To enable the student to analyse the value of their contribution to the work of the project / organisation.

Professional Industry Experience (PIE) Report

Students are required to write a report on an industry-based or project experience that contains the following:

Part A Introduction (20% weighting):

This is an introductory section that should provide:

· an overview of the organisation/sector, its historical background/development, present position and planned future strategies, management structure of the organisation or the financial profile of the company (if relevant). These may reflect on the micro environment of your chosen project/placement. This section should also take account of the macro environment; environmental factors that affect the organisation, e.g. in areas such as political, economic, social and technological influences and strengths, weaknesses, opportunities and threats, using business analysis tools such as PESTEL and SWOT analysis etc. or relevant models from your previous studies/subject area (refer to the module reading list for suggested reading and relevant authors).

You should be able to reflect on the extent to which these micro and macro factors, and other relevant factors might compromise or support the company/project, and the individuals/manager’s ability to pursue and achieve professional ideals of service and objectives. Link these discussions to relevant theories/models/concepts with appropriate supporting references/citations to provide academic underpinning to your writing.

· Assessment tip: Just lifting information from a company website will not fulfil this part. You must source information from a variety of sources and evaluate the information using academic theories/models/concepts.

Part B Evaluation (50% weighting):

· This is a critical evaluation of what you have learned from your Professional Industry Experience, including self-assessment and self-reflection of what you have learned. You should include an analysis of your duties and how your role fitted into the department/organisation/project and demonstrate how your skills have developed.

Link your discussions to relevant self-assessment/self-reflection, experiential learning, management or leadership theories/models/concepts with appropriate references/citations where possible (refer to the module reading list for suggested reading and relevant authors).

You may wish to use the following categories (as headings, amongst others):

· Planning and Organisational Skills

· Problem-solving and Learning Skills

· Staff Relationships

· Communication Skills

· Transferable Skills

· Professional and Personal Development

This section should also include your reflections regarding the value (or otherwise) of modules completed on your course and how these relate to and are transferable to your professional industry experience project/environment and the tasks that you were involved in.

· Assessment tip: This section should not simply be a descriptive account of what you did on a daily basis. You must evaluate your experience using academic theories/models/concepts.

Parts A and B: Layout and presentation, structure, grammar and spelling account for 10% of the grade.

Part C: Personal Development Plan (20% weighting)

· This is a Personal Development Plan (or PDP) – create a short, unambiguous document that maps out how you can continue to develop skills and progress in your chosen career. PDPs are widely used within organisations, often as part of the career appraisal process but are also important tools to assist individuals with their career aspirations.

The PDP should be candid and honest. It should address strategies for enhancing both your professional competencies (e.g. information searching skills or business analysis skills) and your personal attributes (e.g. being a team player or your communication skills) showing that you recognise where your strengths and weaknesses lie as well as recognising what must be done in order to ensure future development.

You have complete freedom in how you choose to structure and present this but it should be broken down into sections dealing with professional competencies and personal attributes; you should outline clearly and succinctly where development issues arise and how you believe they can be addressed. The plan should be professionally presented and no longer than two sides of A4 using either point 10 or point 11 font size. Assessment tip: Specific methods for enhancing your competencies, skills and attributes must be provided (e.g. by identifying further courses of study, identifying suitable reading materials, identifying tasks/experiences/people that could help in your personal development).

Appendices (as required/where relevant):

I: The Personal Development Plan (PDP) should be included at the end of the Professional Industry Report as an appendix. You should include a brief introduction to your PDP in the main body of text of your Report and signpost to the appropriate appendix. You can also consider a PDP diagram.

II: Your Learning Contract and Hosts/Students Final Comments Form (FT students only). Fully completed, signed off by both student and host supervisor and appended to the coursework report.

III: If relevant, any examples of materials that you have produced to showcase your placement or project may be included. Additionally, you may include any background information that you have gathered deemed relevant e.g. catalogues, publicity material, organisational profiles, as an Appendix (if you have referred to them in your Report).

Report Submission:

All coursework elements for submission should be editable PDF files and uploaded to the module coursework e-drop box on Moodle.

NB. Moodle e-drop box can accept up to 10 files dependant on file type and size.

Report Feedback and Grades:

You will receive your feedback and grades online, via CampusMoodle within 20 working days of the submission (excluding weekends or public holidays).

Report Presentation Format:

The completed coursework should be presented in a formal ‘corporate style’ report format (portrait orientation). For more information on corporate style reports, visit: http://campusmoodle.rgu.ac.uk/pluginfile.php/2886314/mod_resource/content/4/Writing%20Reports.pdf and select the ‘Writing Reports’ icon. A basic checklist for a corporate style report is provided below:

· Cover page (including word count)

· Executive summary (one ½ to ¾ A4 page - the main report outcomes/findings)

· Table of Contents page (create headings and sub-headings with page numbers included)

· List of Tables and Figures

· Main body of report (organised into numbered headings and subheadings sections, including an Introduction and Conclusion with page numbers attached)

· Reference List (RGU Harvard referencing)

· Bibliography (if included)

· Appendices (one appendix per page with appendix name/title)

· Supporting materials (showcase materials if applicable)

The RGU Harvard referencing format should be used throughout.

Word-count for Parts A and B:

3000 words (+/- 10 % word-count allowance)

Please state the coursework word-count on the title page. Note that the PDP (Part C) is not included as part of the 3000 words.

The title page, executive summary, contents page, lists of tables and figures, glossary, reference list, bibliography and appendices are not included in the word- count.

Everything in the main body of text, including self-styled headings, sub-headings, citations and direct quotes, is included in the word-count.

 

Anything you consider essential for your marker to read should be in the main body of report. Anything that is supplementary or supporting material should be in the appendices. Regarding any tables in the main body of text:

· A table containing mainly numeric content would not be considered part of the word-count.

· A table containing mainly text content would be considered part of the word-count.

ADDITIONAL READING - (refer to Reading Lists on Moodle) and similarly titled texts. Also refer to your subject reading lists. Albrecht, S., Jeffrey R. and Karabenick, A., 2017. Relevance for Learning and Motivation in Education, The Journal of Experimental Education. DOI: 10.1080/00220973.2017.1380593. Annet, A. and Bughin, J. 2012. Managing Media Companies.  Harnessing Creative Value. Wiley.  Barker, A. 2016. Improve your Communication Skills. Kogan Page. Borton, 1970. Framework Guiding Reflective Activities BOWDEN, J., 2011. Writing a report: how to prepare, write and present effective reports. 9th ed. Oxford: How to Books. Cees B. M. van Riel and Fombum, Charles J. 2007. Essentials of Corporate Communication. Routledge. Fanthome, C., 2004. Work placements: a survival guide for students. Basingstoke: Palgrave Macmillan. Findlay, L. Reflecting on ‘Reflective practice’ Practice-based Learning Centre. The Open University. Fook, J. (2006) Beyond reflective practice: reworking the “critical” in critical reflection. Keynote speech for conference “Professional lifelong learning: beyond reflective practice”, July 3. Gibbs, G (1988) Learning by doing: a guide to teaching and learning methods. Oxford: Further Education Unit, Oxford Polytechnic. Heath, R. L and Coombes, T, W. 2006. Today’s Public Relation: An Introduction. Sage Publications. Helyer, R., 2015. "Learning through reflection: the critical role of reflection in work-based learning (WBL)", Journal of Work-Applied Management, (7) 1, pp.15-27. Johns. 1995. Johns Model of Structured Reflection. Johnson, J., Scholes, K, and Whittington, R. 1998. Exploring Corporate Strategy – Texts and Cases. (8th Ed). FT. Prentice Hall. Katajavuori, N., Lindblom-Ylänne, S. & Hirvonen, J., 2006.The Significance of Practical Training in Linking Theoretical Studies with Practice. High Edu. (51)3, pp. 439–464 Lewis, R. and Inglis, J., 2005. How to write reports: the key to successful reports. Cambridge: National Extension College Trust Ltd. Pavlik, J, V. 2001. Journalism and the New Media. Columbia University Press. Porter, M., Competitive Strategy. 1998. Techniques for Analysing Industries and Competitors – With a New Introduction. The Free Press. Porter, M., 2008. The Five Competitive Forces That Shape Strategy. [online] Harvard Business Review. Available from: http://hbr.org/product/recommended/an/R0801E-PDF. [Accessed 26 May 2018]. Thompson, J. 2001. Understanding Corporate Strategy. Thomson Learning. Watson, J, 1998. Media Communication: An Introduction to Theory and Process.  Palgrave Macmillan.

STUDENT NAME:

ROBERT GORDON UNIVERSITY

SCHOOL of CREATIVE & CULTURAL BUSINESS (SCCB)

SESSION 2019-20

MSc: Corporate Communication Public Affairs (CCPA); International Tourism Hospitality Management (ITHM); Journalism; Information Library Studies (ILS); Digital Management (DM); International Marketing Management (IMM); Fashion Management (FM) and Information Management (IM)

COURSEWORK ASSESSMENT FEEDBACK

MODULE COORDINATOR: Sally Berrisford LECTURER:

MODULE: CBM314 Professional Industry Experience

ASSIGNMENT: Professional Industry Experience Project Report

F E D C B A

0-34% 35-39% 40-49% 50-59% 60-69% 70-100%

Criteria

The ‘broad picture’ of the organisation – historical development, present position etc. (20%)
Discussion, evaluation of work experience gained demonstrating relation of theory to practice (50%)
Personal Development Plan (reflecting on skills gained across the whole course and developments as required) (20%)
Presentation, structure, layout, spelling, grammar, etc. (10%)

COMMENTS: OVERALL % GRADE:

Signed: 1st Marker

Signed: 2nd Marker

For verbal equivalents of Grades A to F see below

NB The overall mark is subject to ratification by the Assessment Board.

Coursework Assessment: Grades of work

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GRADE DESCRIPTORS

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A Exceptional degree of originality, analysis and interpretation

70-100% Comprehensive understanding of key concepts, applications, and implications

Professionally mature exercise of judgement in problem solving

Excellent presentation

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B High degree of analytical and interpretive skills

60-69% Good understanding of key concepts, applications and implications

Competent use of judgement in problem-solving.

Good presentation

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C Competent degree of analytical and interpretive skills, requiring fuller development

50-59% Competent but not incisive understanding of key concepts, applications and implications

Judgement and problem-solving at times uneven and unconvincing

Presentation competent

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D Analytical and interpretive skills lack incisiveness and clarity

40-49% Patchy understanding of key concepts, applications and implications

Judgement and problem-solving lack convincing follow-through and reveal vagueness

Presentation needs more attention: editing, style

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PASS

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E Poor analytical and interpretive skills, below expected pass standard

35-39% Lack of understanding of key concepts, applications and implications

Exercise of judgement and problem-solving erratic and poorly communicated

Presentation needs considerable attention: editing, style

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F Below pass standard

0-34% Very poor analytical and interpretive skills

General lack of understanding of relevant concepts, applications and implications

Weak exercise of judgement and poor problem-solving

Important communication difficulties revealed

Presentation needs considerable attention: editing, style

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NS Non and late submission

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END

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