A Managerial Approach To Marketing Unit 1 Discussion Board

Course Objectives: 

· Analyze marketing decision support systems and their impact upon marketing management systems

· Analyze the appropriate marketing strategies to apply at each stage of the product life cycle

· Assess situations that present potential legal and ethical issues and develop solutions for those issues

· Assess the key factors, such as demographic, economic, natural, technological, political, and cultural developments, that affect marketing strategies

· Assess the major influences in current consumer and organizational buying decisions

· Construct a strategic marketing plan

· Evaluate business situations using critical thinking skills

· Evaluate the opportunities provided by technology for businesses

· Interpret the challenges a company faces in developing new products in today's global economy