T-shirt Company Marketing Channels

For this paper, you are creating your own t-shirt company where your t-shirts will be sold online and in retail locations. You will choose one of the following options below. Whichever option you choose, you will continue to use this option for each weekly course project assignment. The weekly projects will build towards your final marketing plan for your t-shirt company.

You will only be choosing ONE of the options. Choose one option for your t-shirt company:

Option 1: Low cost t-shirt company

· T-shirt selling price $5.00 each

· High sales volume of t-shirts (i.e. a high # of t-shirts are sold each year)

· Lower profit margins (i.e. the profit from each t-shirt sold is minimal)

Option 2: Medium cost t-shirt company

· T-shirt selling price $30.00 each

· Medium sales volume of t-shirts (i.e. a medium # of t-shirts are sold each year)

· Medium profit margins (i.e. the profit from each t-shirt is medium)

Option 3: High cost t-shirt company

· T-shirt selling price $150.00 each

· Low sales volume of t-shirts (i.e. a low # of t-shirts are sold each year)

· High profit margins (i.e. the profit from each t-shirt sold is high