Business Marketing plan outline

BUSN319 MARKETING PLAN OUTLINE

Cover Page

Marketing Plan for organization/company name:

Proposed by:

Submitted to:

Date:

Suggested number of pages

Executive Summary 0.5

Introduction 0.5

Company Description 0.5

Strategic Focus and Plan 1.0

· Company Mission/Vision Statements

· Goals

· Core Competency and Sustainable Competitive Advantage

Situation Analysis 1.0

SWOT Analysis

Internal Strengths and Weaknesses: Management, Offerings, Marketing, Personnel, Finance, Manufacturing, and Research and Development (R & D)

External Opportunities and Threats: Consumer/Social, Economic, Technological, Competitive, and Legal/Regulatory

Market-Product Focus 2.0

a. Marketing and Product Objectives

b. Target Markets

c. Points of Difference

d. Positioning

Marketing Program 3.0

a. Product Strategy

b. Price Strategy

c. Promotion Strategy

d. Place (Distribution) Strategy

Implementation Plan 0.5

Tracking, Evaluation and Control 0.5

Conclusion 0.5

References

48

MP-1: Marketing Plan Outline