Capsim Simulation - Strategic planning Planning

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Round: 1 Dec. 31, 2021

The Sixth Sense

C116053_044

Andrews Meghan Brown

Baldwin

Chester

Digby

Erie

Ferris

Selected Financial Statistics Andrews Baldwin Chester Digby Erie Ferris ROS -2.1% 5.6% 2.6% 4.5% 3.7% 5.1% Asset Turnover 0.88 1.11 1.08 1.08 0.98 1.24 ROA -1.9% 6.3% 2.8% 4.9% 3.6% 6.4% Leverage (Assets/Equity) 2.7 2.0 2.0 2.0 2.0 2.0 ROE -5.0% 12.2% 5.7% 9.7% 7.3% 12.5% Emergency Loan $11,138,525 $0 $0 $0 $0 $0 Sales $137,570,647 $122,730,173 $117,178,866 $114,897,261 $110,522,189 $111,459,100 EBIT $6,302,931 $16,725,011 $10,756,166 $13,907,850 $12,655,144 $13,784,590 Profits ($2,910,210) $6,901,749 $3,043,885 $5,182,460 $4,111,875 $5,735,317 Cumulative Profit $1,278,298 $11,090,257 $7,232,392 $9,370,967 $8,300,382 $9,923,824 SG&A / Sales 17.3% 12.5% 12.5% 14.0% 9.9% 14.4% Contrib. Margin % 29.9% 32.6% 28.5% 32.8% 28.9% 33.0%

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Stocks & Bonds C116053_044 Round: 1

December 31 , 2021

Stock Market Summary

Company Close Change Shares MarketCap ($M) Book Value PerShare EPS Dividend Yield P/E

Andrews $22.23 ($12.03) 2,379,521 $53 $24.39 ($1.22) $0.00 0.0% -18.2 Baldwin $43.88 $9.63 2,046,274 $90 $27.58 $3.37 $0.00 0.0% 13.0 Chester $36.39 $2.13 2,069,366 $75 $25.79 $1.47 $0.00 0.0% 24.7 Digby $40.52 $6.27 2,015,280 $82 $26.62 $2.57 $0.00 0.0% 15.8 Erie $38.51 $4.25 2,128,085 $82 $26.52 $1.93 $0.00 0.0% 19.9 Ferris $40.65 $6.39 2,000,000 $81 $22.99 $2.87 $3.85 9.5% 14.2

Bond Market Summary Company Series# Face Yield Close$ S&P Andrews 11.0S2022 $6,950,000 11.2% 98.23 C 12.5S2024 $13,900,000 12.6% 98.82 C 14.0S2026 $20,850,000 13.5% 103.52 C 11.3S2031 $18,000,000 12.4% 90.78 C Baldwin 11.0S2022 $993,022 11.1% 99.46 B 12.5S2024 $13,900,000 12.2% 102.18 B 14.0S2026 $20,850,000 12.9% 108.74 B Chester 11.0S2022 $1,788,091 11.1% 99.28 B 12.5S2024 $13,900,000 12.3% 101.69 B 14.0S2026 $20,850,000 13.0% 107.97 B Digby 12.5S2024 $13,828,904 12.3% 101.93 B 14.0S2026 $20,850,000 12.9% 108.35 B Erie 11.0S2022 $3,809,769 11.1% 99.28 B 12.5S2024 $13,900,000 12.3% 101.69 B 14.0S2026 $20,850,000 13.0% 107.97 B Ferris 12.5S2024 $5,899,561 12.3% 101.93 B 14.0S2026 $20,850,000 12.9% 108.35 B

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Financial Summary C116053_044 Round: 1December 31, 2021

Cash Flow Statement Survey Andrews Baldwin Chester Digby Erie Ferris Cash flows from operating activities Net Income (Loss) ($2,910) $6,902 $3,044 $5,182 $4,112 $5,735 Adjustment for non-cash items: Depreciation $9,560 $7,553 $7,573 $7,267 $7,987 $5,853 Extraordinary gains/losses/writeoffs $0 $178 $210 $234 $131 $774 Changes in current assets and liabilities: Accounts payable $4,130 $313 $440 ($153) ($60) ($410) Inventory ($39,752) ($2,459) ($3,101) ($2,284) ($2,101) ($1,612) Accounts receivable ($3,000) ($1,780) ($1,324) ($1,136) ($777) ($854) Net cash from operations ($31,972) $10,706 $6,843 $9,110 $9,291 $9,488

Cash flows from investing activities Plant improvements (net) ($29,600) ($3,875) ($4,770) ($800) ($9,080) $15,220 Cash flows from financing activities Dividends paid $0 $0 $0 $0 $0 ($7,699) Sales of common stock $13,000 $1,585 $2,376 $523 $4,387 $0 Purchase of common stock $0 $0 $0 $0 $0 $0 Cash from long term debt issued $18,000 $0 $0 $0 $0 $0 Early retirement of long term debt $0 ($5,926) ($5,135) ($6,988) ($3,124) ($15,211) Retirement of current debt $0 $0 $0 $0 $0 $0 Cash from current debt borrowing $16,000 $11,359 $11,359 $11,359 $11,359 $11,359 Cash from emergency loan $11,139 $0 $0 $0 $0 $0

Net cash from financing activities $58,139 $7,017 $8,599 $4,894 $12,622 ($11,551) Net change in cash position ($3,434) $13,849 $10,672 $13,204 $12,833 $13,156

Balance Sheet Survey Andrews Baldwin Chester Digby Erie Ferris Cash $0 $17,282 $14,106 $16,638 $16,267 $16,590 Accounts Receivable $11,307 $10,087 $9,631 $9,444 $9,084 $9,161 Inventory $48,369 $11,077 $11,718 $10,901 $10,718 $10,229 Total Current Assets $59,676 $38,446 $35,456 $36,982 $36,069 $35,980 Plant and equipment $143,400 $113,300 $113,600 $109,000 $119,800 $87,800 Accumulated Depreciation ($47,493) ($41,320) ($40,773) ($39,867) ($42,987) ($33,520) Total Fixed Assets $95,907 $71,980 $72,827 $69,133 $76,813 $54,280 Total Assets $155,583 $110,426 $108,282 $106,116 $112,882 $90,260

Accounts Payable $10,713 $6,896 $7,024 $6,430 $6,523 $6,174 Current Debt $27,139 $11,359 $11,359 $11,359 $11,359 $11,359 Total Current Liabilities $37,852 $18,255 $18,383 $17,789 $17,882 $17,533 Long Term Debt $59,700 $35,743 $36,538 $34,679 $38,560 $26,750 Total Liabilities $97,551 $53,998 $54,920 $52,468 $56,441 $44,282 Common Stock $31,360 $19,945 $20,736 $18,883 $22,747 $18,360 Retained Earnings $26,672 $36,484 $32,626 $34,765 $33,694 $27,618 Total Equity $58,032 $56,429 $53,362 $53,648 $56,441 $45,978 Total Liabilities & Owners' Equity $155,583 $110,426 $108,282 $106,116 $112,882 $90,260

Income Statement Survey Andrews Baldwin Chester Digby Erie Ferris Sales $137,571 $122,730 $117,179 $114,897 $110,522 $111,459 Variable Costs (Labor, Material, Carry) $96,391 $82,773 $83,760 $77,261 $78,548 $74,729 Contribution Margin $41,180 $39,957 $33,419 $37,636 $31,974 $36,730 Depreciation $9,560 $7,553 $7,573 $7,267 $7,987 $5,853 SGA (R&D, Promo, Sales, Admin) $23,767 $15,333 $14,684 $16,097 $10,936 $16,091 Other (Fees, Writeoffs, TQM, Bonuses) $1,550 $346 $406 $365 $397 $1,002 EBIT $6,303 $16,725 $10,756 $13,908 $12,655 $13,785 Interest (Short term, Long term) $10,780 $5,890 $5,978 $5,772 $6,200 $4,781 Taxes ($1,567) $3,792 $1,672 $2,848 $2,259 $3,151 Profit Sharing $0 $141 $62 $106 $84 $117 Net Profit ($2,910) $6,902 $3,044 $5,182 $4,112 $5,735

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Production Analysis C116053_044 Round: 1December 31, 2021

Production Information

Name Primary

Segment Units Sold

Unit Inven

tory Revision Date Age

Dec.31 MTBF Pfmn

Coord Size

Coord Price Material

Cost Labor Cost

Contr. Marg.

2nd Shift &

Over- time

Auto mation

Next Round

Capacity Next

Round Plant Utiliz.

Able Trad 1,674 0 3/24/2021 2.4 19000 5.5 14.4 $29.99 $11.15 $7.85 36% 0% 5.0 1,800 83% Acre Low 1,174 1,587 1/29/2021 5.6 12000 3.0 17.0 $23.75 $6.45 $8.29 26% 96% 9.0 1,400 195% Adam High 504 427 12/25/2021 1.4 25000 9.1 10.9 $37.99 $16.56 $8.97 29% 0% 3.0 900 99% Aft Pfmn 580 290 5/3/2021 2.1 27000 9.9 15.5 $34.99 $15.74 $10.03 22% 33% 3.0 600 132% Agape Size 572 282 8/10/2021 2.0 21000 4.4 10.1 $34.99 $13.91 $10.03 29% 33% 3.0 600 132% Baker Trad 1,349 127 3/10/2021 2.5 17000 5.4 14.5 $29.50 $10.45 $7.85 36% 0% 5.0 1,600 80% Bead Low 1,896 173 5/24/2016 5.6 14000 3.0 17.0 $21.50 $7.05 $7.74 29% 46% 6.0 1,400 145% Bid High 427 108 12/25/2021 1.4 23500 9.2 10.8 $39.50 $16.22 $9.40 35% 11% 3.0 450 110% Bold Pfmn 372 52 8/25/2021 1.9 22500 9.1 14.5 $34.50 $14.21 $8.97 29% 0% 3.0 600 58% Buddy Size 361 97 8/6/2021 2.0 19000 5.1 11.2 $34.50 $12.83 $8.97 34% 0% 3.0 600 66% Cake Trad 1,212 116 4/22/2021 2.4 15000 5.7 14.3 $27.50 $10.10 $7.85 32% 0% 5.0 1,400 81% Cedar Low 2,080 186 1/29/2021 5.6 12000 3.0 17.0 $20.00 $6.45 $7.93 26% 61% 6.5 1,400 159% Cid High 459 126 11/26/2021 1.4 23000 9.1 10.9 $37.50 $15.96 $8.97 33% 0% 3.0 600 91% Coat Pfmn 448 75 11/13/2021 1.8 26000 10.6 14.7 $32.50 $16.14 $8.97 23% 0% 3.0 600 74% Cure Size 323 86 12/17/2021 1.8 18000 4.9 9.7 $32.50 $13.42 $8.97 30% 0% 3.0 600 58% Daze Trad 1,096 133 6/11/2021 2.3 17800 6.1 14.0 $29.50 $11.30 $7.85 34% 0% 5.0 1,400 74% Dell Low 1,660 161 5/24/2016 5.6 14000 3.0 17.0 $22.00 $7.05 $7.43 32% 29% 6.0 1,400 127% Duck High 471 114 11/23/2021 1.4 23500 9.1 10.9 $39.50 $16.11 $9.36 35% 10% 3.0 500 109% Dot Pfmn 428 46 11/3/2021 1.8 26000 10.6 14.7 $34.50 $16.14 $8.97 28% 0% 3.0 600 66% Dune Size 368 90 11/2/2021 1.9 19000 4.9 9.8 $34.50 $13.66 $8.97 34% 0% 3.0 600 66% Eat Trad 1,322 105 3/17/2021 2.4 16500 5.6 14.5 $27.50 $10.40 $7.85 31% 0% 5.0 1,400 88% Ebb Low 2,142 174 1/15/2021 5.6 13000 3.0 17.0 $20.00 $6.75 $7.97 24% 64% 6.0 1,400 163% Echo High 318 118 12/23/2021 1.4 17000 7.0 12.9 $39.50 $12.08 $8.97 36% 0% 4.0 900 44% Edge Pfmn 291 83 6/30/2018 3.5 25000 9.4 15.5 $34.50 $14.81 $8.97 27% 0% 3.0 600 50% Egg Size 252 58 12/24/2022 3.6 19000 4.0 11.0 $34.50 $12.60 $8.97 34% 0% 3.0 600 41% Fast Trad 1,278 100 3/3/2021 2.5 17500 5.6 14.5 $29.50 $10.70 $7.85 35% 0% 4.0 1,200 99% Feat Low 1,505 167 1/15/2021 5.6 13000 3.0 17.0 $22.00 $6.75 $7.98 31% 65% 5.0 1,000 163% Fist High 398 88 12/22/2021 1.4 24000 9.1 10.9 $39.50 $16.26 $8.97 37% 0% 3.0 500 89% Foam Pfmn 411 62 11/10/2021 1.8 26000 10.6 14.8 $34.50 $16.11 $8.97 28% 0% 4.0 600 66% Fume Size 311 98 12/10/2021 1.8 19000 4.7 9.6 $34.50 $13.73 $8.97 34% 0% 4.0 600 58%

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Traditional Market Segment Analysis C116053_044 Round: 1December 31, 2021

Traditional Statistics Total Industry Unit Demand 8,067 Actual Industry Unit Sales 8,067 Segment % of Total Industry 31.4%

Next Year's Segment Growth Rate 9.2%

Traditional Customer Buying Criteria Expectations Importance 1. Age Ideal Age = 2.0 47% 2. Price $19.50 - 29.50 23% 3. Ideal Position Pfmn 5.7 Size 14.3 21% 4. Reliability MTBF 14000-19000 9%

Perceptual Map for Traditional Segment

Top Products in Size Segment

Name Market Share

Units Sold to Seg

Revision Date Stock Out

Pfmn Coord

Size Coord

List Price MTBF

Age Dec.31

Promo Budget

Cust. Aware- ness

Sales Budget

Cust. Access- ibility

Dec. Cust. Survey

Agape 24% 571 8/10/2021 4.4 10.1 $34.99 21000 1.99 $2,000 75% $1,000 49% 40 Dune 16% 367 11/2/2021 4.9 9.8 $34.50 19000 1.88 $1,100 55% $1,263 44% 37 Buddy 14% 338 8/6/2021 5.1 11.2 $34.50 19000 2.00 $1,300 61% $708 36% 15 Cure 13% 316 12/17/2021 4.9 9.7 $32.50 18000 1.81 $1,000 52% $1,016 39% 34 Fume 13% 311 12/10/2021 4.7 9.6 $34.50 19000 1.82 $1,000 52% $1,175 42% 37 Egg 11% 252 12/24/2022 4.0 11.0 $34.50 19000 3.60 $900 49% $725 35% 6 Able 3% 62 3/24/2021 YES 5.5 14.4 $29.99 19000 2.43 $2,000 82% $5,000 49% 1 Baker 1% 34 3/10/2021 5.4 14.5 $29.50 17000 2.45 $1,300 67% $1,362 36% 1 Daze 1% 27 6/11/2021 6.1 14.0 $29.50 17800 2.33 $1,100 61% $1,330 44% 1 Fast 1% 24 3/3/2021 5.6 14.5 $29.50 17500 2.46 $1,100 61% $1,175 42% 0 Cake 1% 24 4/22/2021 5.7 14.3 $27.50 15000 2.39 $1,100 61% $1,070 39% 1 Eat 1% 22 3/17/2021 5.6 14.5 $27.50 16500 2.44 $1,050 60% $1,015 35% 0

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Market Share Report C116053_044 Round: 1December 31, 2021

Actual Market Share in Units Trad Low High Pfmn Size Total Industry Unit Sales 8,067 10,009 2,967 2,294 2,347 25,684 % of Market 31.4% 39.0% 11.6% 8.9% 9.1% 100.0% Able 19.5% 1.3% 0.1% 2.6% 6.5% Acre 0.6% 11.2% 4.6% Adam 17.0% 2.0% Aft 0.6% 24.5% 2.3% Agape 0.0% 24.4% 2.2% Total 20.1% 11.2% 18.9% 24.6% 27.0% 17.5% Baker 16.1% 0.5% 0.0% 1.4% 5.3% Bead 1.2% 17.9% 7.4% Bid 14.4% 1.7% Bold 3.4% 11.8% 1.4% Buddy 0.8% 14.4% 1.4% Total 17.4% 17.9% 19.1% 11.8% 15.8% 17.1% Cake 14.7% 0.0% 0.1% 0.0% 1.0% 4.7% Cedar 0.8% 20.1% 8.1% Cid 15.5% 1.8% Coat 1.2% 18.0% 1.7% Cure 0.1% 0.0% 13.5% 1.3% Total 15.6% 20.1% 16.8% 18.0% 14.5% 17.6% Daze 12.7% 1.3% 0.1% 1.1% 4.3% Dell 1.1% 15.7% 6.5% Duck 15.9% 1.8% Dot 1.2% 17.1% 1.7% Dune 0.0% 15.6% 1.4% Total 13.8% 15.7% 18.4% 17.2% 16.8% 15.7% Eat 15.9% 0.1% 0.2% 0.0% 0.9% 5.2% Ebb 1.1% 20.5% 8.3% Echo 10.7% 1.2% Edge 0.7% 11.8% 1.1% Egg 0.0% 10.7% 1.0% Total 17.0% 20.6% 11.7% 11.8% 11.7% 16.8% Fast 15.3% 0.7% 0.1% 1.0% 5.0% Feat 0.8% 14.4% 5.9% Fist 13.4% 1.6% Foam 1.1% 16.6% 1.6% Fume 0.0% 13.2% 1.2% Total 16.1% 14.4% 15.1% 16.6% 14.3% 15.2%

Potential Market Share in Units Trad Low High Pfmn Size Total Units Demanded 8,067 10,009 2,967 2,294 2,347 25,684 % of Market 31.4% 39.0% 11.6% 8.9% 9.1% 100.0% Able 19.7% 1.3% 0.1% 2.6% 6.6% Acre 0.6% 11.2% 4.6% Adam 17.0% 2.0% Aft 0.6% 24.5% 2.3% Agape 24.3% 2.2% Total 20.4% 11.2% 18.9% 24.6% 27.0% 17.6% Baker 16.1% 0.5% 1.4% 5.2% Bead 1.2% 18.0% 7.4% Bid 14.4% 1.7% Bold 3.4% 11.8% 1.4% Buddy 0.8% 14.4% 1.4% Total 17.3% 17.9% 19.1% 11.8% 15.8% 17.1% Cake 14.6% 0.1% 1.0% 4.7% Cedar 0.8% 20.1% 8.1% Cid 15.5% 1.8% Coat 1.2% 18.0% 1.7% Cure 0.1% 13.5% 1.3% Total 15.5% 20.1% 16.8% 18.0% 14.5% 17.6% Daze 12.7% 1.3% 0.1% 1.1% 4.3% Dell 1.1% 15.7% 6.5% Duck 15.9% 1.8% Dot 1.2% 17.1% 1.7% Dune 15.6% 1.4% Total 13.8% 15.7% 18.4% 17.2% 16.8% 15.7% Eat 15.9% 0.1% 0.2% 0.9% 5.1% Ebb 1.1% 20.5% 8.3% Echo 10.7% 1.2% Edge 0.7% 11.7% 1.1% Egg 10.7% 1.0% Total 17.0% 20.6% 11.7% 11.8% 11.7% 16.8% Fast 15.2% 0.7% 0.1% 1.0% 5.0% Feat 0.8% 14.4% 5.9% Fist 13.4% 1.5% Foam 1.0% 16.6% 1.6% Fume 13.2% 1.2% Total 16.1% 14.4% 15.1% 16.6% 14.3% 15.2%

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Perceptual Map C116053_044 Round: 1December 31, 2021

Perceptual Map for All Segments

Andrews Name Pfmn Size Revised Able 5.5 14.4 3/24/2021 Acre 3.0 17.0 1/29/2021 Adam 9.1 10.9 12/25/2021 Aft 9.9 15.5 5/3/2021 Agape 4.4 10.1 8/10/2021

Baldwin Name Pfmn Size Revised Baker 5.4 14.5 3/10/2021 Bead 3.0 17.0 5/24/2016 Bid 9.2 10.8 12/25/2021 Bold 9.1 14.5 8/25/2021 Buddy 5.1 11.2 8/6/2021

Chester Name Pfmn Size Revised Cake 5.7 14.3 4/22/2021 Cedar 3.0 17.0 1/29/2021 Cid 9.1 10.9 11/26/2021 Coat 10.6 14.7 11/13/2021 Cure 4.9 9.7 12/17/2021

Digby Name Pfmn Size Revised Daze 6.1 14.0 6/11/2021 Dell 3.0 17.0 5/24/2016 Duck 9.1 10.9 11/23/2021 Dot 10.6 14.7 11/3/2021 Dune 4.9 9.8 11/2/2021

Erie Name Pfmn Size Revised Eat 5.6 14.5 3/17/2021 Ebb 3.0 17.0 1/15/2021 Echo 7.0 12.9 12/23/2021 Edge 9.4 15.5 6/30/2018 Egg 4.0 11.0 12/24/2022

Ferris Name Pfmn Size Revised Fast 5.6 14.5 3/3/2021 Feat 3.0 17.0 1/15/2021 Fist 9.1 10.9 12/22/2021 Foam 10.6 14.8 11/10/2021 Fume 4.7 9.6 12/10/2021

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HR/TQM Report C116053_044 Round: 1December 31, 2021

HUMAN RESOURCES SUMMARY Andrews Baldwin Chester Digby Erie Ferris Needed Complement 1,130 755 778 696 725 671 Complement 1,130 755 778 696 725 671 1st Shift Complement 858 652 655 629 595 577 2nd Shift Complement 272 103 123 67 130 94 Overtime% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Turnover Rate 10.0% 10.0% 10.0% 10.0% 10.0% 10.0% New Employees 543 131 156 70 98 67 Separated Employees 0 0 0 4 0 29 Recruiting Spend $0 $0 $0 $0 $0 $0 Training Hours 0 0 0 0 0 0 Productivity Index 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% Recruiting Cost $543 $131 $156 $70 $98 $67 Separation Cost $0 $0 $0 $20 $0 $145 Training Cost $0 $0 $0 $0 $0 $0 Total HR Admin Cost $543 $131 $156 $90 $98 $212 Labor Contract Next Year Wages $22.05 $22.05 $22.05 $22.05 $22.05 $22.05 Benefits 2,500 2,500 2,500 2,500 2,500 2,500 Profit Sharing 2.0% 2.0% 2.0% 2.0% 2.0% 2.0% Annual Raise 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% Starting Negotiation Position Wages Benefits Profit Sharing Annual Raise Ceiling Negotiation Position Wages Benefits Profit Sharing Annual Raise Adjusted Labor Demands Wages Benefits Profit Sharing Annual Raise Strike Days

TQM SUMMARY Andrews Baldwin Chester Digby Erie Ferris Process Mgt Budgets Last Year CPI Systems $0 $0 $0 $0 $0 $0 Vendor/JIT $0 $0 $0 $0 $0 $0 Quality Initiative Training $0 $0 $0 $0 $0 $0 Channel Support Systems $0 $0 $0 $0 $0 $0 Concurrent Engineering $0 $0 $0 $0 $0 $0 UNEP Green Programs $0 $0 $0 $0 $0 $0 TQM Budgets Last Year Benchmarking $0 $0 $0 $0 $0 $0 Quality Function Deployment Effort $0 $0 $0 $0 $0 $0 CCE/6 Sigma Training $0 $0 $0 $0 $0 $0 GEMI TQEM Sustainability Initiatives $0 $0 $0 $0 $0 $0 Total Expenditures $0 $0 $0 $0 $0 $0 Cumulative Impacts Material Cost Reduction 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% Labor Cost Reduction 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% Reduction R&D Cycle Time 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% Reduction Admin Costs 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% Demand Increase 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

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