Deliverable 7 - Cross-Platform Digital Marketing Plan/ PowerPoint 12-16 Slides
ACL267
CostasDigitalImpact_MAR3128_ALopezMODULE1.pptxCosta’s Digital Impact
Alexis Lopez
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Benefits of Digital Marketing
There are many benefits to digital marketing. Specifically, the ones mentioned above are concerns outlined in the company profile. Digital marketing can bring additional customers as well as businesses willing to partner with Costa Customs, Costa can also target younger generations to shop since their current loyal customers are getting older.
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Increase in website traffic
Increase in sales, online and physical locations
Profit Increase
Grasp attention of consumers
Reach Younger Generations
Why is Digital Marketing a Good Fit for Costa?
Boarding Relationships with other businesses
Gives Costa the ability to reach the needs of its consumers
Opens the way for consumers to give opinions
Increase in customers demographics
According to the company profile, increasing overall sales in a six-month time period is essential for any revised marketing campaign. Additionally, Costa needs to be open to partnering with other businesses for new customers as well as better sourcing companies for clothing lines to carry. A demographic that the company is virtually ignoring is the business professional who makes between $40-$60K per year.
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Digital Marketing Channel: Facebook
Social media offers endless opportunities for engagement and interaction.
One of Biggest platforms
Almost everyone is on social media
Interact with customers
Worldwide
Strengths
Data breach
Time-Consuming
Company will need to stay engage and active
Weaknesses
Facebook allows for real-time interaction with your customers, making it more personable. Facebook is also accessible on portable devices like mobile or wearable devices, laptops, iPads and many more. If it can be carried and connect to the internet.
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Digital Marketing Channel: YouTube
Free to use
Easy to use
Content will always be available on the company’s channel
Shows customers how well and inform employees are
Can be another form of extra income, if you’ve got a lot of subscribers
Many regulations you must abide to
Advertising for another companies on your videos
Time consuming
Must have a well-trained editor for your videos
Strengths
Weaknesses
Implement Content Between both channels
YouTube can be used to show consumers the world of Costa Clothing Brand . Videos can be live and/or recorded. The custom tailor employee can have a live segment where they would provide the customers with a chance to ask questions and get immediate responses and see the process of things getting tailor.
Facebook can be used by, making posts and promoting the website that will introduce the customers to the site as well as the YouTube page. You can link the YouTube page to your Facebook account and generate traffic from one to another.
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How to use Facebook & YouTube together
Facebook can be used to share YouTube videos
YouTube videos can promote the company’s Facebook page on video segments and in the video's description box
Saves time and money by having two Social media channels that can be link and work together
Stay engage with customers
Communication Model
CAST model is the model I chose for Costa
The letters in CAST stand for Concept, Audience, Shaping and Transmission.
This model would be the best communication model for Costa because it is simple
It can help them implement digital marketing
It is best for Costa to begin the transition to digital marketing by using a simple concept.
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Thank You!
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