The Influence of Digital Marketing on Consumer Behavior in Apparel Industry

Questions to consider for each chapter

Introduction chapter

1. Have you introduced the chapter?

2. Is there a background to the problem under investigation?

3. Have you included contextual information on the industry/sector/organisation?

4. Have you provided a rationale for why the topic should be investigated?

5. Have you presented an appropriate aim?

6. Have you presented appropriate objectives?

7. Have you presented appropriate research questions?

8. Have you provided a structure for the dissertation?

9. Are your claims supported with evidence of further reading (e.g. industry reports)?

Literature review

1. Have you introduced the chapter?

2. Have you identified the broad area of marketing that your research is based in?

3. Have you defined key terms?

4. Have you provided a brief overview of how the discipline has developed recently?

5. Have you presented appropriate theoretical models?

6. Have you provided justification behind why certain theoretical models are inappropriate, and/or certain models are selected/amended for this research?

7. Have you provided a critique of existing empirical research?

8. Have you identified the main gaps in the research?

9. Have you summarised how your research contributes to developing these gaps?

10. Have you presented hypotheses/propositions if necessary?

11. Is your literature review supported with extensive evidence of Harvard referencing?

Methodology

1. Have you included the chapter?

2. Have you provided a discussion into the research philosophy?

3. Have you provided a discussion into the research approach?

4. Have you provided a discussion into the research design?

5. Have you justified the questions posed?

6. Have you provided a discussion and justification of the sampling approach?

7. Have you identified the sample size?

8. Have you discussed how participants will be accessed?

9. Have you discussed how data will be analysed?

10. How you provided evidence of a pilot study?

11. Have you discussed ethical implications?

12. Is the chapter supported with evidence of further reading (i.e. research methods journals; research methods text books).

Results

1. Have you included the chapter?

2. Has appropriate data analysis been carried out?

3. Are results presented in a logical order?

4. Do results answer the research questions?

Discussions and conclusions

1. Have you introduced the chapter?

2. Have you provided a discussion into the main findings?

3. Is this discussion linked to research objectives?

4. Have you linked your findings back to existing research?

5. Have you discussed the theoretical implications_

6. Does the discussion of theoretical implications link to existing theory?

7. Have you discussed the practical implications?

8. Have you provided an awareness of the limitations of the study?

9. Have you made it clear how these limitations have been minimised?

10. Have you discussed directions for future research?

General

1. Have you obtained ethical approval?

2. Have you proof read your work?

3. Are all pages numbered?

4. Is there an executive summary?

5. Is there a contents page?

6. Are references presented in alphabetical order?

7. Are all tables and figures appropriately labelled?

8. Is there a clear ‘thread’ running throughout the discussion?