Corporate Strategy 1 A
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CORPORATESTRATEGYMBALN-685A12.docx
MBALN – 685
CORPORATE STRATEGY
ASSIGNMENT 1
Company Profile Summary
Many high school students and their parents see university/college for the degree of success and the employment market. Preparing for university/college is critical to success. Literacy Learning Center is a non-profit firm focused on improving students preparing for university/college. It provides two one-to-one tutoring services and education workshops, a two-pronged approach. Literacy Learning Center is a non-profit incorporation, founded by Jerry yarrick and a committee of 4 directors.
Market research summary
Public education has been considered to have a major change since 2010. The effect of this change and even more strongly that parents want their children to university/college has a direct impact on the private tutoring industry has been growing at 7 per cent per year. To meet this demand, increasing private tutoring services and creating a suitable market will be very essential. The literacy learning the work of the Center will focus on read/write preparing for university/college, and support to the University's new article staff. Literacy Learning Center will be targeted at parents and family income is around $50,000, and their daughters and sons in university/college.
Marketing SUMMARY
LITERACY Learning Center's main strategy is to participate actively in the Ottawa community and it is considered to be a specialist in preparing high school students for university/college read and write. The literacy learning center will achieve this through their participation in community activities, and to promote their services. The second strategy will be participating in and attending educators’ conferences and activities. This will generate interest in workshops for teachers and a literacy learning center as a leader of the educators within the community. Finally, the literacy learning center will use Twitter to reach students with direct contact, create a dialog of motives and students own educational goals.
Literacy Learning Center will be headquartered in 2898 baycrest DR, Ottawa. However, tutoring courses will be in the school libraries. Workshops will be held in the school. Liability insurance, marketing costs and professional work book will be necessary. To ensure a high quality of extra-curricular literacy Learning Center is dedicated to developing the content through workshops investment profit to the Organization, as well as grant funding. literacy learning centers will be in accordance with lean "Start (start)" model developed in close cooperation with the students and educators of the experience and improve results.
Financial Summary
$24,350, will be needed to start business, the funds from 15,000 entrepreneur from Canada and $10,000 of the Trudeau foundation grants. In the first year of operations, the Center plans literacy learning generated $160,000 in sales, and the $25,000 in grants, at an estimated cost of $100,000. For the first 2 years, the literacy Learning Center plans to increase sales by 20 per cent, and $195,000 for costs will remain relatively stable, 1 per cent of the increase.
Company Profile
Business overview of the literacy learning center is counseling, and is committed to help launch high-school students, a successful tour at the University and/or college, and improve their skills. Schools focus on high rates of literacy has improved. Through a one-to-one student counseling and education workshops in the areas of literacy Learning Center is committed to the attainment of this objective. The pragmatic attitude by the university/college of the middle-aged instructors proved to be involved in students and educators.
Literacy Learning Center will provide one-to-One classes 30, 45 or 60 minutes. They will also provide a series of group workshops for teachers, all day meeting. These workshops will be through a combination of educators and students, as well as consultations with the Research Institute and the Canadian province of Ontario Education Research (Ministry of the Interior rejected).
Management
It is a federal registered non-profit organization, 4 member board of directors. Ms. yarrick the Managing Director on the Board is responsible for running educators workshops and volunteer recruitment.
Ms. yarrick will be with one of the largest, a full-time member of the Commission literacy learning center. Mr. Zao will be responsible for business development and a consultant educator workshop content development. Mr. Wang is an old English professor, University of Ottawa, and a literacy of Ontario consultants education institute for research (Ministry of the Interior rejected). He was the history of the cultural curriculum development and enthusiasm to help the students succeed is a great intellectual assets, Learning Center's credibility with the local school board.
Location
Location of the literacy learning center will become a home office. Literacy Learning Center will be located at 2898 baycrest Dr. Ottawa, K1PV64. The location will be a non-profit organization's headquarters, however, one-on-one coaching session will be at the donation site. Fixed venues are within walking distance of most of the students, in the past some of the schools, and can be conveniently accessed from public transport travel of volunteer teachers from Carleton University, and University of Ottawa. Legal structure of the literacy learning center is a company. Literacy Learning Center will be a federal register set up non-profit, which is also registered in the Ontario province.
literacy learning center consulting the members of the Board of Trustees, bridgette Cole, the local corporate lawyer decided to adopt. It was decided to study literacy centers should be to protect its name and is a recognized non-profit. Literacy Learning Center is in the process of securing liability insurance. Literacy learning center is fixed at no interest to the intellectual property rights.
Vision and Mission
Vision and mission is advocacy efforts to improve high school students' read/write capabilities of post-secondary education, and help all students achieve success, whether academic or financial condition.
Training of educators on how they can better prepare students for post-secondary success, while at the same time providing a one-to-one tutoring read and write, and stimulate and support student success on an individual basis.
Goals and objectives
The school enrollment rate in the two school boards are the education workshops September 2014 monthly income at $15,000.
Stability of the results 20 students pay - What You Can each month tutoring services by July 2014.
$25,000 grant funding of December 2014.
Professional Consultants
In addition to Mr. Zao yarrick, literacy learning center will have two other members of the Board. Literacy Learning Center will rely on bridgette Kohl both as a parent advocate in the social and legal matters of the business. In addition, Christy Chung mannon, the student success with the Ottawa Catholic School Board, is the ultimate board members with a background in education, as well as network and course direction.
Market research industry outlook
Literacy learning center of business is majorly in the service sector. Canada's private tutoring industry is divided into national franchise, such as forests, Oxford University Press, and kumon, and smaller local companies and franchise in the business and on-line links to resources. The different types of coupled with a lack of government regulation has created a barrier to entry is low. Whether they are in employment, and their parents to make such a decision to hire a family teacher qualifications, many years of teaching and coaching experience and capacity of the Children/youth. The key determining factor is quality, in the form of counseling and the results. literacy learning center in the university community caliber, and its board of directors will be the mother to its credibility and quality. In addition, the use of volunteers, university students, and the instructor will provide peer support, first-hand knowledge to university/college literacy and credibility, and meet student's expectations.
Main competitors/SWOT analysis
There are two lines of the two operational work, so as to achieve their mission vision. For that reason, we provide a separate SWOT analysis of each line of business. For a direct, one-to-one tutoring services: to a small number of instructors who have established a goodsales benefits, and low-cost options on-line mentoring tutoring weaknesses only provide the "family" student's mentor review the opportunity for Mentors to low-cost target counseling services threat may be decided to start counseling from offsite location advantages literacy learning center are familiar with local social network of university/college aged instructors vulnerability is not an established brand in the Ottawa opportunities to reduce concerns about successful schools provide peer aged between instructors and students to threat high school/library may begin to charge for use of space education workshops:
The establishment of a good partnership advantage weaknesses mainly in line with the online courses, and courses in theory and experience, and not the University of a large network of new curriculum development threat may decide to provide more workshops Literacy Learning Center strong network with the Ottawa Catholic school board high-level workshop content credibility vulnerability is not a recognized provider, the Ontario federation of secondary school teachers' professional development afforded an opportunity for in-depth understanding of the students' the gap between high school on skills and the power-on self-test of the two major threats to school/Library budget for professional development goals
Key to the success
A consistent visibility will be essential to students in a one-to-one coaching to improve traction, educators, students are trying to find a way to better prepare for read and write requests. Literacy Learning Center will focus on the social participation in education-related activities in the entire Adelaide, and herons, ridgemont, Elm wood. Literacy Learning Center will participate in a series of activities to ensure that their networks are not only with parents and students, but also teachers and Mentors who will provide counseling and referral as advocacy workshops for teachers. literacy learning centers will also provide free parent/student Q &A Information Session university/college expectations by volunteers university/college students.
Literacy Learning Center of the full-time members of the Board of Directors, Mr. President, will be vital to the educators on literacy learning centers provide workshops. Some of his, business development, he will cold call and meet teachers/heads/the PSDS periodic workshops to increase sales.
Customer Survey summary data
The initial business planning phase of the cultural learning center, Ms. yarrick interview a series of university students, professors and students of the University of the parents in the Ottawa Center of the core. Using a tablet PC, and track the responses, she has investigated 50 people (25 students, 9 professors and 16 parents) in November and December 2013. There are more than 80 per cent of the students admitted to investigate their writing and reading skills do not meet the requirements of the first year of the University. An Interview With Professor of the students' results, 70 per cent indicated that writing quality over the past 10 years. The respondents of the students, does not recognize that employ teachers due to budget constraints.
Sales and marketing
Cost pricing policy from the low-end of the $20 per hour, $55 per hour, the Company has established a mentoring tutoring Oxford for one-on-one coaching. Fee-based full-day educational workshops range from $600 to $1,000 in accordance with expertise from the region.
Competition: $ 45/hour plus an assessment fee and $995 for the group.
literacy learning center in the form of counseling services will be on a pay what you can model, and to ensure that there are no economic barriers to students seeking help. They will have one of the suggested $ 20/hour individual but is not required.
Pricing will reflect the goal is to be a community-based leaders and to assist students in achieving their academic potential fully irrespective of their economic situation.
Literacy Learning Center workshops for teachers will provide a price of $795 / Workshops are limited to small groups of 6 - 8 teachers.
Pricing reflects the quality of the content of the workshop on literacy experts and directly enter the professors and students the skills gap is narrowed in the tertiary institutions.
Marketing strategy
Marketing strategy of networks in Adelaide, The Herons, The ridgemont Elm wood community as a community structure will be crucial for success of the business. The marketing strategy aim is to attract parents and students so they feel that pressure, and success of the university/college or outcome fear that starts during post-secondary education. reading and learning center of the strategy is to become an active member of the society to participate in the promotion of all students successfully, and to be seen as an expert in preparing high school students for the power-on self-test of the challenge of the level 2 read and write.
The strategy will, in the early Chinese films to participate in security conference on education and lectures to promote need to help high school students achieve success in education in tertiary level. The agenda for the meeting will be increased visibility of the literacy learning center in the education, a figure which will increase the reputation and credibility of the Organization educators and parents.
Social Media: Twitter
in social media literacy learning center will focus on the teachers announced that availability, tutor, tutor resume and re-update Mr. Twitter extracts from the early Chinese film of the lectures, the educators and students. This would be an effective way to communicate directly with the student market, and make their own goals of education.
The marketing activities
Of the main marketing activities literacy learning center the main marketing activities to the entire southern Internet Ottawa region, in particular the neighboring region of Adelaide, the herons, the ridgemont and Elm wood. Specific activities include: organizing hub, the Ottawa, and high-school students information exchange and parental consciousness. The participants will be handled by professional staff wearing Time at leisure.
Participation in these activities with the participants. literacy learning center representative will ask a few questions to the students of the objectives, activities and excitement/trepidation the university/college, and encourage dialog.
In support of the two sessions, the literacy learning center has 4 X 6 inch postcard (1500), including a brief description of the non-profit's vision and a link to their Web site. These will be bilingual and English on one side, and France. The representative will be to interested parents, students and mentors. Cost of design and print the postcard is $350.
Its objectives will be the network at least once a month 0 times with the local community. In addition, literacy learning the aim of the Center is to participate in one Event per month education focus on the community exchange students tutoring and education services workshops depending on the audience. It is estimated that monthly costs, the range is from $25 to $500, with an average of $50 per month. literacy learning center, two new school students tutoring per week for each event attended the meeting. As a result focus on education, tutoring, literacy learning center requires two new students will be enrolled in classes for each week 0 times each and every case to educators. The workshop of the literacy education activities Learning Center expected - 3 to 4 query results in a trial/pilot workshops scheduled.
Marketing objectives #1: workshop is being run in 3 Of The 4 schools October 2014
Objective #2: 0 once again students seeking tutoring twice a week March 2013.
Objective #3: 0 network or community activities a month.
Positioning statements
in the areas of literacy learning center is a non-profit, focus on achieving high-school students' success in the university/college, through education and counseling workshops.
During the sales process, the literacy learning center sales cycle is 0 - 0 months.
literacy learning center in the sales process is focused on ensuring that the education workshops, because these are the main sources of income, the non-profit. At the beginning, the Center for Literacy learning to a large extent, depend on the network of full time, members of the Morning Post Council.
Mr. Wang has an extensive network across several local schools and private schools in the Ottawa region. He is also a tenured professor in English at University of Ottawa of the student's Choice Award" in 2009 and 2012.
Sales process will begin, and he send a personalized e-mail, and by 25 of his contacts, each week the first of the 8 weeks after the start of the literacy learning center. It is expected that he will have a face-to-face meetings, 0 these contacts.
The first meeting, the contact will be a more casual, in general have a coffee or lunch in a local restaurant. At this meeting, the Morning Post, will highlight his personal experience, and students preparing for university reading and writing and Ms. yarrick referred in particular to the reason Start literacy learning center. Mr. Zao will seek to draw people, and to share their concerns and experiences. From these it is possible to experience, in the early days of China's objectives will be to literacy learning center workshops to help solve these problems.
At the completion of the meeting, Mr. Wang will invite them to visit their web site for more in-depth review of the workshop data content, which will encourage them into registering to host one of their own schools.
0 days after the meeting, in accordance with the early Chinese film, 2 Of The personalized e-mail, check to see if there are any issues of different workshops. He would also like to take this opportunity to clarify decision-making process, in order to determine the next step of the sales workshop.
It is likely that in the initial contact, Lianhe Zaobao, will have another 4 to 5 e-mail, and the other one on the initial contact and decision-making, schools, in a contract to a workshop.
It is expected that initial contracts will be a "trial" or "test" of the workshop teachers and/or teaching assistant, and ask them to provide authentication of the content. Success of the pilot will result in a large contract may be an individual or a school may be in groups of individuals/families in schools through a board contract.
Strategic alliances in the areas of literacy learning center has a strategic alliance, and the hub Ottawa, and help to promote non-profit-making organization, through its Social Innovation Center to help establish a local community literacy learning center. Literacy Learning Center has also established a strategic partnership, and the Province of Ontario, Canada school counselors of the Association to promote their private tutoring services, members of the Ottawa area. Literacy Learning Center has the alumni relations highly leveraged by the Board of Trustees members, Ms. Mr. yarrick and Lianhe Zaobao to a partnership of the Union of Students and University of Ottawa recruitment of volunteer teachers. We are now planning to expand recruitment partnership to other local colleges and universities and students Career Development Center.
Operating position
Learning center, the Office of the residence will be the Managing Director in 2898 yarrick baycrest Dr. Ottawa, K1PV64. Literacy Learning Center will not be owned or leased a physical location, and their actions. In contrast, the donation of the negotiation space, the Ottawa Public Library Alta Vista and position. St. Patrick's Middle School and University of Ottawa has also been agreed to donate the space for literacy learning center in the form of counseling services. These locations are all within walking distance of the literacy learning the objectives of the Center Market in Adelaide, The Herons, The ridgemont, Elm wood nearby. They also provide a relaxed chat university/college Mentor volunteer work is their time. All locations are at the street level, providing wheelchair access.
Tutoring services will be available Monday - Friday the opening hours will be from 3 AM to 9 PM Monday - Thursday, 6 A.M. to 8 P.M. and 8 PM and Sunday from 12PM - 8PM. The literacy learning center of the high number of university and college volunteers, wide range of hours.
Web site of the literacy learning center website will start/Boot 1/2014.
Literacy Learning Center has entered an agreement, its settings, and host godaddy website. ca. The site will highlight literacy learning centers, one-on-one coaching and education workshops, and its board of directors. The strategy is to create awareness and credibility of the literacy learning center as a non-profit focused on improving high school students in a successful post-secondary education.
The web site will be easy to navigate the menu options for each service line (counselling courses and workshops), the Board of Directors, as well as the customer the testimonies had been using a service.
Site information will be education for the parents, students, and educators on how to improve high school students in reading and writing skills of a more successful transition to post-secondary education. There is no currency transactions will be on the web site, however, the client will not be able to schedule and cancel appointments. Literacy Learning Center will also be embedded in their Twitter ( @llcentrecan) on its web site.
The content on the site by the literacy learning center Administrator, will remain stabilized.
Web site development in the areas of literacy learning center has hired a part-time web developer to install the WordPress godaddy accounts. The 11 Months of literacy learning institutions have purchased the brand identity package." The 99 design. CA, it provides print materials, a logo and a Facebook Cover Image. literacy learning organizations to choose the logo in a free WordPress theme web sites look and feel.
The web site will be maintained in the areas of literacy learning center administrator, and they will be training the Web site developers about how to add the content of the Web site. 10,000 web developer has agreed to provide a training manual to be used as part of their delivery, and two months of telephone support post.
Legal literacy learning center provides the following legal issues:
Business License registered to the employee a contract agreement (partnership, independent contractors, etc.) in the areas of literacy learning center has registered the business name and Ontario, and Security Services Home Business License. Their lawyers, members of the Board of Trustees bridgette Helmut Kohl, has also completed the their papers of the Federation was incorporated as a corporation. The literacy learning institutions for the year income is estimated to be more than $100,000, and their appointment of auditors to comply with the requirements of the statutory audit.
Insurance issues literacy learning center needs liability insurance.
Human resources in the areas of literacy learning center will have a 1 - 10 full-time staff.
Literacy Learning Center will have 0 part-time staff.
Literacy Learning Center will open and two full-time employees and a full-time Board of Directors member. yarrick, Managing Director of the Company and the Organization, as well as the full-time teachers and volunteer coordinator. Literacy Learning Center has hired Joan sadwitch as its full-time administrators.
In addition to the two full-time employees, Zao has agreed to be a full-time member of the Board of Directors. He will be responsible for business development and providing advice and (or) to review all of the literacy learning centers to submit the grant. We have no plan to engage contract instructors, this will continue to be a university/college student volunteers, has gone through a police record check. However, if teachers' workshops demand increases, more than 0/week and literacy learning center to be recruited on a part-time teachers. The literacy learning center of the Board will be asked to approve any expansion plans, after consultation of the literacy learning center and certified public accountants.
Process/production center of the literacy learning process - 1 students' extracurricular activities. Parent registers of tutoring their children through the web site and select a primary and secondary date/time/location they want their tutoring session. Parents will be digitally signed the required immunity, including issues of liability, and to complete the registration. At this time, they must be committed to their children to 4 weeks of tutoring.
2. literacy learning center administrator will receive an email notification to alert them of tutoring new requirements.
3. Within one business day, administrator for the Mentor Team Availability schedule for the Date/Time/location, and matching of the instructors and students. An email confirmation of the date/time/location will be sent to the parent with a link to the Mentor Team Brief on the line.
4. At its first session, the Working Group of the methods used by private tutoring in literacy learning center for students to explain. They introduced the Mentor team members. One member of the Family teachers and students through an initial assessment and review the student's reasons for seeking counseling and their expectations of the experience, as well as the expected university/college admission date. Pay - what your model is explained and recommended at $20 per hour rate. It is at this time a copy each Mentor police records check will be shared with you students/parents if required.
5. According to a preliminary assessment to determine the tutor in the form of counseling, the most consistent with the needs of the students and the target.
6. At the beginning of each subsequent session, the mentor and the students form a hypothesis they want to test in the course of this session. In the course of the current session of the Family teachers and students to try a different solution to the assumption that create an instant feedback loop, the students of what is working and what is not required.
7. Record of each student's progress, and this assumption, Results, materials involved. This is a shared teaching team to ensure that there is no run of the session of the gap between the different teachers of the team.
8. For meetings, students, and parents, and administrators meet to discuss students' progress and experience, the instructor team. This is all in there is no Mentor team, and would like to have a more open dialog, students and parents.
9. In addition, the report of progress made in the first 4 sessions, parents and students decide whether they are willing to continue to work with extra-curricular courses. If that is the case, they will need to confirm that the number of sessions they would like to make a pledge, if they want to continue to use their existing mentor team.
10. If the progress status of the check is positive, an administrator will be required from a proof of the students and/or parents. These evaluations will be used in the presentation of the early Chinese in education, and the literacy learning center's Web site.
11. A check-in students, in the case of the latter two months of university/college admission date is in the past. This will help to verify that the values read and written to the preparatory work and through their organizations. Feedback of this check is used to inform the current and ongoing tutoring in literacy learning center.
Center of the literacy learning process - educators
1 workshops. teachers, principals, literacy, a consultant, or parents will contact the literacy learning center booking one or two workshops:
L critical review and reasoning
of the Arts L
1. literacy learning center administrator to confirm the date and time of the workshop, the school's location and follow-up a call, contact details and payment of the customer.
1. literacy learning center administrator will provide a service contract, the school contact for review and signature.
1. To receive a signed contract of the literacy learning center will be countersigned and sent a copy of an executed contract. More than 50 per cent of the deposit will be processed.
1. literacy learning center teachers will work with the customer on the number of participants, the background reasons, hosting the workshop, the participants allergies, and language preferences. Based on the collected information teachers will be preparing a workshop materials.
1. literacy learning center administrator and kettleman bagels good company, the Food and beverage orders, the workshop, provide the address and delivery instructions.
1. Literacy Learning Center teacher workshops will be conducted to get to school 20 minutes before session start time.
At the seminar, the literacy learning center teachers will result in a Question and Answer (Q &A) session on the workshop to collect views and input from the participants. This is the audio recorded for later analysis.
1. The 24 hours of the workshop, the school contact will receive a thank you for your e-mail address and link to a 5 satisfaction survey from literacy learning center teachers.
Conclusion
Risk assessment of literacy learning center will spend most of their marketing efforts to participate in community activities and the network as the teachers community to establish credibility and exposure to parents and educators. However, if these efforts prove to be invalid the generation of the target number of educators workshops in the areas of literacy learning center will consider paid advertisements with the Ontario teachers' federation of trade publications and of the Province of Ontario school counselors' Association today's news briefing. Print a booklet sent to individual schools in the Ottawa region to the mentor and the heads of departments will also be considered for workshops for teachers and to refer students tutoring.
The literacy learning center the benefits of their understanding of the needs of your students and creating content for both educators and students to address these issues. Literacy Learning Center The specter lean "Start (start)" model, which will continue to collect feedback from students and educators the effectiveness of extra-curricular workshops and courses. This will be achieved through the above exit Q &A. From the business profits will be re-invested in the new workshops to ensure that the new content that can be continuous innovation and learning, their customers. In addition, the literacy learning center will receive content orientation and its Board of Directors actively involved in education and student communities.
REFERENCES
Nellie, Akalp 2015, Elements of a Business Plan, ENTREPRENEUR, New York.
Business Plan Basics, Fame, Augusta.
Vaughn, Donald E, 1997, Financial Planning for the Entrepreneur. Prentice Hall. New Jersey.
