business strategies

Corporate Level Strategy - Chapter 8 in Mastering Strategic Management and CNBC article on "Xiaomi acquires autonomous driving firm" posted on Canvas

(Short Answer/Mini-Essay – your submission should be approximately 500 - 600 words in total.  Some questions might be answered in 30-40 words; other questions might require 100 words or more to answer. Feel free to use your judgement! )

1.  When is a company diversified? What are the two types of diversification strategy?

2.  Is Xiaomi diversified? If so, which diversification strategy applies to Xiaomi? If not, explain why not.

3. According to the article, Xiaomi purchased Deepmotion. What corporate strategy does this represent? Explain.

4. Why is Xiaomi pursuing this strategy? Do you agree? Why or why not?

5. What is the BCG portfolio matrix? How would you classify the Deepmotion unit in terms of this matrix?

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