CF Unit I

Textbook: Brigham, E. F., & Ehrhardt, M. C. (2020). Financial management: Theory and practice (16th ed.). Cengage Learning. https://online.vitalsource.com/#/books/9781337909730

Please label the assignments with the Roman number and title used.

Unit I Journal Instructions

Why do you think corporate finance is important to all managers? Describe why a manager needs to understand the characteristics and importance of financial markets, including their liquidity, competitiveness, and efficiency.

Your journal entry must be at least 200 words in length. No references or citations are necessary.

Unit I Essay Instructions

Ratio Analysis

This is your opportunity to play detective and do some financial statement analysis. Please select any publicly traded company.

· Mergent Online,

· Business Insights: Global,

· Business Source Ultimate, and

· ABI/INFORM Collection.

In addition to using at least one database article or report from the CSU Online Library, you may also use any reliable website, such as the company’s web page. (Before you start let me look it up to see if its in the CSU Library)

For the company you select, find the annual report and the financial ratio information for the following ratios:

· debt-to-equity,

· current ratio,

· return on equity,

· quick ratio,

· working capital ratio,

· price earnings ratio, and

· earnings per share.

Once you have reviewed the information, write an essay that begins with a brief introduction to your chosen company. Next, explain how the company is doing with respect to the ratios. In one to three sentences, briefly summarize what each of the ratios are telling you about the company. Conclude with how you predict it will do in the future.

Your essay should be at least one page in length. Use APA format to cite and reference all quoted and paraphrased material, including your textbook. Use a minimum of two sources, one of which may be the textbook. Include a title page, introduction, body, conclusion, and references page. An abstract is not required.