565 Research Paper

School of Business Undergraduate Core Curriculum Rubric

SLO # 1: Students will compose clear, concise forms of written communication to effectively convey ideas and information associated with business topics.

WRITTEN

COMMUNICATION Excellent

(4)

Proficient

(3)

Developing

(2)

Unsatisfactory

(1) SCORE

Organization

Organization is excellent and

exceeds expectations; clear and

well stated introduction; main

points are identified and argued,

with a structure that flows

logically from point to point;

clear summary and conclusion.

Organization is proficient and

meets expectations; introduction

and main points are identified,

even if some transitions are

somewhat sudden; summary and

conclusion are clear.

Attempts to create an

organized structure; abrupt

jumps; some of the main

points and conclusion are

unclear.

Unable to demonstrate clear

organization with no main

points; unclear transition and

weak conclusion.

Mechanics

Grammar and spelling are

correct; conforms to prescribed

style and format; uses language,

terminology, graphics, or other

means of communication that is

sophisticated, accurate and

clear for the business

environment.

Grammar or spelling errors

minimal; prescribed style and

format is followed; uses

language and/or terminology that

satisfies all aspects of the

message requirements but does

not show mastery of business

language / terminology.

Several instances of improper

grammar, spelling and

punctuation; uses language /

terminology that is adequate

but sometimes vague and / or

inappropriate for the business

environment.

Writing is unclear; improper

use of grammar, spelling and

punctuation; unable to

incorporate business

terminology and is

inadequate for the business

environment.

Quality of

Writing

Articulates ideas clearly;

presented neatly and

professionally; demonstrates

mastery use of professional

style for the business

environment.

Articulates ideas; presented

neatly; uses a professional style

to satisfy requirements of the

message for the business

environment

Ideas are somewhat unclear;

attempts to address the

message but occasionally

detracts from it; sometimes

vague and seemingly

inappropriate for the business

environment.

Ideas are not clear; unable to

identify and / or address the

message; does not meet

basic standards for the

business environment.

Sources

and

Evidence

Demonstrates skillful use and

identification of various high-

quality, credible, relevant

sources; (primary, secondary

applied and scholarly research);

aligns findings directly to

message; where appropriate-

attributes sources completely.

Demonstrates consistent use and

reference of credible relevant

sources; (primary, secondary

applied and scholarly); links

findings to message; where

appropriate - attributes sources.

Demonstrates an attempt to

use credible sources; (primary,

secondary applied and

scholarly); alignment between

findings and general message

somewhat unclear; where

appropriate - inconsistencies

with attributing sources.

Demonstrates very little

attempt to use sources;

(primary, secondary applied

and scholarly); insufficient

findings to support message;

where appropriate - lacks

attributes to sources.

TOTAL MINIMUM SCORE of (12) required with a minimum score of (3) in each category