SMART CAPSTONE Final Report
voyage
CopyofWeek5meeting1.pptxDigitalics Innovation
(Empowerment of tradeshow badge scanner software toward the CRM)
Mentor:
Team Leader for Wk5:
Developing Team:
My Part: B2B key Market Driver analysis
: Target market evaluations
: Market Gap analysis
: Concept Testing
: Database structure for tradeshow
1
Get Weekly Client Approval on Completed Tasks:
| TASK ID | TASK LIST | ASSIGNED TO | ASSIGNMENT DATE | STATUS | COMMENTS | COMPLETION DATE |
| 1 | Prepare first draft of sample and evaluation, and customize for first Categories of industry | 11/03/2021 | Completed | 11/23/2021 | ||
| 2 | Finalize target market industry and come out 5 categories first draft sampler | My Part | 11/03/2021 | Completed | 11/23/2021 | |
| 3 | Developing the competitive features development sheets and configuration value propositions | 11/03/2021 | Completed | 11/23/2021 | ||
| 4 | Key drivers evaluation for 5 categories industry | My Part | 11/03/2021 | Completed | 11/23/2021 | |
| 5 | Technical IT evaluation sheet and progress | 11/03/2021 | Completed | 11/23/2021 |
Get Weekly Client Approval on Completed Tasks:
| TASK ID | TASK LIST | ASSIGNED TO | ASSIGNMENT DATE | STATUS | COMMENTS | COMPLETION DATE |
| 1 | B2B Market data collection quality and integrity evaluation | 11/03/2021 | In Progress | 11/23/2021 | ||
| 2 | Define market preference and target industry narrowing | My Part | 11/03/2021 | In Progress | 11/25/2021 | |
| 3 | Current company interview More competitors evaluation | 11/03/2021 | In Progress | 11/25/2021 | ||
| 4 | Primary Key drivers evaluation for first categories industry | My Part | 11/03/2021 | In Progress | 11/25/2021 | |
| 5 | Primary current software testing compares to the first categories’ technical advantages. Interview with company | 11/03/2021 | In Progress | 11/23/2021 |
(database structure for tradeshow)
Suggestion to have 2 forms
Pre-screening form - to be filled out:
by trade show attendees
on their phone when registering for the trade show
before attending the trade show
the goal of the pre-screening form is to collect trade show visitors basic information that are important to all industries and companies
by the time the attendee arrives to the trade show and have its badge scanned, these responses pop up for the sales rep
Conversation is tailored for that customers need
Qualify vs disqualify potential customer
Link to Google Form -
https://docs.google.com/forms/d/e/1FAIpQLSdqv18S3FHoy1bB2FlgwEZnWjkSZvXpJrIngXZsDKKeQttZHA/viewform
(database structure for tradeshow)
Once the trade show attendee fill out the pre-screening form at home in their phone, the last page of the form submission will have the company’s website and social media for them to check out and generate engagement.
(database structure for tradeshow)
2. Personalized form by industry
data to be collected at the trade show
responses are collected by the sales rep
data is collected in a conversational level
The goal of this form is to guide the sales rep on their conversations with attendees by collecting accurate and valuable data to the company’s CRM
(database structure for tradeshow)
Questions
(competitors) Does the app have the capability of checking which other booths has a person visited?
Competitor costing
Potential 3rd Party outsourcing
| COMPANY | FEATURE | COSTING | Comments |
| Cvebt lead Capture | SocialWall for connecting to social media | Free Subscription + yearly fee upto $100 | Waiting for reply |
| Social Table | 3D rendering, guest seating, anytime-anywhere collaboration, and mobile guest check-in, Guest Analysis | Free Subscription + yearly fee upto $100 | Willing to work with client. They have a costing package for the client. |
| iCapture | can link lead data to their Salesforce account (one of the many mainstream CRM and sales software integrations they offer) Digital Wallet, RFID technology, Density management | Subscription upto $500 + additional charge per lead (need to talk to an agent) | Waiting for reply |
| Compusystems | Linkage to CRM software | Free Subscription + yearly fee upto $100 | Yes. Working on quotes |
| Id card Group | Basic Features | Free | Waiting for reply |
| 1st Sales | Speech to text, Group Scanning, Traffic Pattern analysis | Yearly Subscription | Waiting for reply |
Potential 3rd Party outsourcing
| COMPANY | FEATURE | COSTING | Comment |
| ATS | Digital Wallet, RFID technology, Density management | Subscription + additional charge per lead (need to talk to an agent) | Waiting for reply |
| Expotools | Linkage to CRM software | Free Subscription | Waiting for reply |
Target market evaluations
This week *Industry scoring
*Industry total score
Next week:
*industry diff and similarities
Hardware
Software
Furniture
Healthy
Beauty
Biz
91% of marketers feel the pandemic has made video more important for brands
Nearly half of marketers say competition will be tougher, as the pandemic has made video a necessary investment
97% OF MARKETERS CLAIM THAT VIDEOS HELP CUSTOMERS UNDERSTAND PRODUCTS. (HUBSPOT)
44% of farmers said that they watch videos to acquire information on products and services for their farm and over 50% of farmers from the study said they are using YouTube every month.
Importance of video marketing for industry
https://adpearance.com/blog/video-marketing-101-for-equipment-dealers/
Importance of on time delivery for industry
Faster order fulfillment: Much like with B2C orders, B2B buyers are expecting faster orders and more efficient service. There is more pressure on B2B suppliers to execute faster orders for their clients.
The use of advanced technology: If businesses want to stay ahead of the competition, they need to be utilizing the right software to improve deliveries.
Greater customer flexibility: B2B buyers are also starting to expect more flexibility in how they order and what their order options are. This includes the free delivery option.
Sharing delivery resources: Many B2B companies don’t have the resources themselves to fulfill an increasing delivery demand. Outsourcing and sharing delivery resources are becoming a more widely recognized practice.
https://www.track-pod.com/blog/b2b-delivery/
Importance of on time delivery for industry
https://www.softwareadvice.com/scm/industryview/order-management-report-2015/
My Part – Key Drivers Analysis in Hardware Industry
Drivers analysis is a technique of determining factors that influence customers loyalty (Xia & Wang, 2020). The analysis tries to find out the correlation between certain attributes and the loyalty of customers to a specific brand. The key drivers in the hardware industry from the B2B and B2C standpoint of customers are reliability, functionality ,warranty offered by the service provider, maintainability, durability , safety and customization among other factors. In the key drivers analysis results in the excel spreadsheet I have used a Net Promoter Score of 10% and computed customers satisfaction and the correlation of the identified drivers to various subcategories of the Hardware industry. The values in the satisfaction column shows the degree of customers’ satisfaction based on various key drivers. On the hand the r Values shows the associated of industry subcategories and various key drivers. For instance the reliability has a positive correlation with hardware parts this implies that customers will be attracted to organization that offers highly reliable services.
My Part – Key Drivers in Hardware Industry
Reliability
Functionality
Capacity
Maintainability
Durability
Warranty & Guarantee
Support service
Safety
Integrations
Technology readiness
Customization
My Part – Key Drivers Analysis in Software Industry
The key drivers that influences customers loyalty in the software industry are perceived risk, performance, software functionality, user friendly, software maintainability and features of software among other host of factors. From the key drivers analysis in the excel spreadsheet I have used a Net Promoter Score NPS of 10% and computed the association of various loyalty metrics and the subcategories in the software industry. For instance, the results shows that software maintainability and programming software have a strong positive correlation of and 0.95.Similarly the subcategory of artificial intelligence has the highest value of customer’s satisfaction.
My Part – Key Drivers in Software Industry
Features
Performance
Compatibility
Maintainability
Integration
User friendly
Usefulness
Perceived risk
Goal oriented
Functionality
My Part – Key Drivers Analysis in Furniture Industry
Key drivers analysis is very important in helping the manufacturer to focus on production of products and services that will have greater influence on the customers loyalty( Cioca, 2020).The analysis of furniture industry identifies furniture style, store display, comfort, innovations furniture materials and customization among other factors as the key drivers in the industry. The results of the analysis in the excel spreadsheet in which I have used a Net Promoter Score of 10% indicates a strong correlation between the household furniture and durability. Similarly, customers are highly satisfied by the comfort with the results further indicating the furniture style has highest level of customers’ satisfaction.
My Part – Key Drivers in Furniture Industry
Furniture style (EX: Contemporary, Modern)
Furniture size variety
Customizations
Presentations
Innovation
Material
Comfort
Durability
Multi-functionality
My Part – Key Drivers Analysis in Health & Beauty Industry
Customer's loyalty in the beauty industry is driven by factors such as tester, accuracy, side effects , the ingredients, and customers services. Research indicates that customers will prefer purchasing from the firms that offer highly reliable and products with no side effects. The key driver's analysis computed in the excel spreadsheet with a Net Promoter Score of 10% and the results indicates a strong correlation between the product ingredients and dietary supplement. This means that the ingredients of dietary supplements highly contributing to enhanced customers’ satisfaction. Additionally, the excel spread sheet analysis reveals that cosmetic subcategory of Health and Beauty industry has high customers’ satisfaction.
My Part – Key Drivers in Health & Beauty Industry
Testers
Accuracy
Side effect
Reliability
Functionality
Features
Personalizations
Ingredient
My Part – Key Drivers Analysis in Business & Consulting Industry
Business and consulting is driven by a number of factors which include, reliability , mutual commitment, the popularity of the firm, the degree of knowledge of the service providers and extensive communication among other factors. These drivers are very essential in influencing customers’ loyalty and helping the business owners to focus on the services that will add value to the company. The results of the analysis in excel spreadsheet in which I have used the Net Promoter Score of 10%, to determine the level of customers’ satisfaction as well as the link between the industry key drivers and various subcategories of the industry. For instance the results shows a very strong reliability on the firm’s services and education. There is also high customers’ satisfaction which is being driven communication and reliability.
My Part – Key Drivers in Business & Consulting Industry
Reliability (Certifications)
Proficiency
System oriented
Mutual commitment
Communications
Popularity & Connections
Knowledgeable
Time management
SoGoSurvey Pricing List
Source:
https://www.sogosurvey.com/complete-feature-list/
