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Compitive Analysis AL MC

Competitor Analysis Imagine Senior Living LLC Current Community Competitor #1 Competitor #2 Competitor #3 Competitor #4 Competitor #5 Competitor #6
Date Completed: 7-Apr-20
Competitor The Gardens of Castle Hills Brookdale Alamo Heights Brookdale Oakwell The Etta of Shavano Park The William AL/MC Living The Villa De San Antonio Arden Courts
Owner Eagle Senior Living Brookdale Senior Living Brookdale Senior Living Aventine Senior Living Aventine Senior Living Kisco Senior Living .
Type/Total units/Licenses AL MC 80 Type B CCRC - AL 46 AL 52 MC 26 AL/MC 100 AL/MC 112 AL 61 MC 64
Address 1207 Jackson Keller Rd, San Antonio TX 78213 855 E. Basse Rd San Antonio TX 78209 3360 Oakwell Court San Antonio TX 78218 4046 DeZavle Rd San Antonio TX 78219 9203 Cinnamon Hill San Antonio TX 78240 8103 Worth Hollow Dr San Antonio TX 78240 15290 Haebner Rd San Antonio TX
Distance/ Miles from Imagine SL Ventura Hills 3.5 6.7 6.6 6.9 7.7 6.2
Age of building 2000 2000
Market Location/Miles 1 mile 1 mile 2mile 2mile 2mile 2.5mile 2.5mile
Physical Plant/Décor
Curb Appeal/First Impression
Any Recent Renovations
Occupancy Occupancy Occupancy Occupancy Occupancy Occupancy Occupancy
Assisted Living/Memory Care AL MC Total AL Total AL MC Total AL MC Total AL MC Total AL Total MC Total
Total Community Occupied 52% 94% 94% 97%
Base Room Rate Base Room Rate Pricing (Include SQFT) Base Room Rate Pricing (Include SQFT) Base Room Rate Pricing (Include SQFT) Base Room Rate Pricing (Include SQFT) Base Room Rate Pricing (Include SQFT) Base Room Rate Pricing (Include SQFT)
AL MC AL AL MC AL MC AL MC AL MC
Small Private Studio Apt 2595 (340-435) 1945 2900(286-335) 2700
Medium Private Studio Apt 3800 4470 (363)
Large Private Studio Apt 2295 2800-3095 6125
EXL Private Studio/ALCOVE 2895 (485)
1 Bedroom Apt/ 1 Bedroom Deluxe 3095 (560) 5150 (315-370) 3200 3295-3400 4000 2200-2800 3540-3900 (602-641) 3100
2 Bedroom Apt 3600 4240(700)
Companion/semi private 4150 (570) 1895 3200 3375 (363)
Semi Private
Levels of Care Levels of Care Levels of Care Levels of Care Levels of Care Levels of Care Levels of Care
AL MC AL AL MC AL MC AL MC AL MC
All Inclusive included Included
1 100 250 250 250 500 included 500 included 395
2 300 650 650 650 750 950 750 950 775
3 600 850 850 850 1150 1150 1100
4 900 1200 1200 1200 1450 1450 1400
5
6
Meds - incont care
Additional Fees Additional Fees Additional Fees Additional Fees Additional Fees Additional Fees Additional Fees
Community Fee 2000 MC /1750 AL $1,500 $2,000 $1,200 $2,000 $1,500 $2,500
Deposit/Holding Fee
Motorize Wheel Chair Fee
Second Person fee $1,000 $500 500 AL / 800 MC 500 AL / 800 MC 1000 AL / 2000MC $850 $1,000
Pets/Fee/weight 850
Laundry
Smoking Deposit
Appliances stainless steal
Updated Apartment
Extra house keeping
Bed making daily
clothing ironing
Deep cleaning/drawers, closet
ER pick up or transportation
Car Port, garage
Pendants
Respite 150 AL 175 MC $165 165 AL / 175 MC 165 AL / 175 MC 165 AL / 175 MC $175 $200
Services Services Services Services Services Services Services
RN on staff 40 hour week director/on call 40 hour week director/on call 40 hour week director/on call 40 hour week director/on call 40 hour week director/on call 40 hour week director/on call 40 hour week director/on call
LVN on Staff 40 hour week director/on call 40 hour week director/on call 40 hour week director/on call 40 hour week director/on call 40 hour week director/on call 40 hour week director/on call
Med Aids/Care Givers yes yes no yes yes yes LVNs on each shift
Dedicated dining room staff Care givers Care givers Care givers Care givers Care givers Care givers Care givers
Community showers no no no no yes no no
Showers in rooms yes yes yes yes no yes yes
Bus transportation for activities/outings yes yes yes yes yes yes yes
Secure courtyards/ walking paths yes yes no yes yes yes yes
Housekeeping/Laundry yes yes yes yes yes yes yes
Activity Director/Assistant 40 hour week director 40 hour week director 40 hour week director 40 hour week director 40 hour week director 40 hour week director 40 hour week director
Meals offered/included/Snacks 3 meals and snacks 3 meals and snacks 2 meals 3 meals and snacks 3 meals and snacks 3 meals and snacks 3 meals and snacks
Full Kitchens/kitchenets Kitchenets Kitchens and Kitchenets Kitchens Kitchenets N/A Kitchenets Kitchenets
Specialized dementia technologies In touch computer life stations Pathways No Alz Training Alz Training No No
Sales Director was very nice and informative with discovery question, offering information about the community and speaking highly of surrounding areas to shop and highlights. Because of the Covid-19 virus, I was not able to visit the community. However, the sales director sent by email serval photos of the community, a virtual tour of the community, floor plans of apartments, layout of the community, pricing and a activity calendar. She was positive about the community, residents have easy access to the common area, a certified chef and Wednesday home made cinnamon rolls are made, activities has something always going on to keep residents interested day to day. They have two nurse to support the wellness needs. When I first called, I could not understand the concierge. I was put on hold 3 different times until I was told the sales director was in a meeting and she will call you back. I did get a call back one hour later. AL and Skill Nursing/Rehab. Called and left a message for the sales director to call me. I had to call the sales director back. She seem to be bothered and gave me the basic information. The community does have openings. Because the skill nursing is attached the community is able to transition their residents into skill.. Sales Director was professional and helpful with information on community. I was encouraged to do a virtual tour with face time. They community stays full as they only have three openings at this time. Sales Director was engaging and professional. Listen to my needs Sales Director sent virtual tour and information and pricing on community. She was professional ask a lot of questions and was interested in my needs through the process. Community stays full per sales director. Executive director, business director, and wellness director all having a nursing back ground. The community raves on their food and activities. I was assured, if I asked a resident what they liked about the community they would say, food and activities. 4 themed houses, laundry in each house, staffed with caregivers, their is an LVN on each shift, secured continuous walking path outside. Wellness Center Outdoor Courtyard with garden areas and Furnished apts offered. Neurologist/physician visit community 2-3 times per week. Arden Courts in Granbury is also knowen to take in psych residents and mixing with their ALZ/Dementia. They do have openings.
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Small AL and MC

Competitor Analysis Imagine Senior Living LLC Current Community Competitor #1 Competitor #2
Date Completed: 7-Apr-20 7-Apr-20 7-Apr-20
Competitor Parkway Assisted Living Pipestone Place Assited Living Carol Anns Home - Chamber
Owner Parkway Senior Living Pipestone Senior Living Carol Anns Home Senior Living
Type/Total units/Licenses AL 16 AL/MC 15 AL/MC 15
Address 4331 Parkway Dr San Antonio TX 2104 Pipestone Dr San Antonio TX 8005 Chambers Rd San Antonio TX
Distance/ Miles from Imagine SL 6.7 8 miles 4 miles
Age of building 2006
Market Location/Miles
Physical Plant/Décor
Curb Appeal/First Impression
Any Recent Renovations
Occupancy Occupancy Occupancy
Assisted Living/Memory Care AL Total AL MC Total AL MC Total
Total Community Occupied 16 100% 15 100% 15 100%
Base Room Rate Base Room Rate Pricing (Include SQFT) Base Room Rate Pricing (Include SQFT)
AL MC AL/IL MC AL MC
Small Private Studio Apt
Medium Private Studio Apt 4500 3500-4500 6000
Large Private Studio Apt 3800-4800 3800-4800
Extra Large Private Studio Apt
1 Bedroom Apt/ 1 Bedroom Delux
2 Bedroom Apt
Companion/semi private 3500 2500-3500 3000-3500 3000-3500
Semi Private 1BR
Levels of Care Levels of Care Levels of Care
AL MC AL MC
All Inclusive Included Included Included Included Included
1
2
3
4
5
6
Meds - incont care
Additional Fees Additional Fees Additional Fees
Community Fee $500 $800 $1,000
Deposit/Holding Fee
Motorize Wheel Chair Fee
Second Person fee
Pets/Fee/weight
Laundry
Smoking Deposit
Appliances stainless steal
Updated Apartment
Extra house keeping
Bed making daily
clothing ironing
Deep cleaning/drawers, closet
ER pick up or transportation
Car Port, garage
Pendants
Respite
Services Services Services
RN on staff No No No
LVN on Staff NO NO NO
Med Aids/Care Givers yes yes yes
Dedicated dining room staff yes yes yes
Community showers no no no
Showers in rooms no no no
Bus transportation for activities/outings yes yes yes
Secure courtyards/ walking paths yes yes yes
Housekeeping/Laundry yes yes yes
Activity Director/Assistant Staff staff staff
Meals offered/included/Snacks 3 meals and snacks 3 meals and snacks 3 meals and snacks
Full Kitchens/kitchenets NO NO NO
Specialized dementia technologies ALZ and Dementia Training ALZ and Dementia Training
Care staff, do all ADL care, prepare meals, assist in activities, medication assitance, ect. No nurse on site, all residents are under the care of Hospice or Home Health Care. Care staff, do all ADL care, prepare meals, assist in activities, medication assitance, ect. No nurse on site, all residents are under the care of Hospice or Home Health Care. Care staff, do all ADL care, prepare meals, assist in activities, medication assitance, ect. No nurse on site, all residents are under the care of Hospice or Home Health Care. Two other location 7/8 miles from Ventura, 16/8 apt and they stay 100% full at 4500 rates. (Hilton Head & Wayward home)

Resort Style Communities

Competitor Analysis Imagine Senior Living LLC Competitor #1 Competitor #2
Date Completed: 7-Apr-20 7-Apr-20
Competitor Adonte Senior Living Franklin Park Alamo Heights
Owner Sagora Franklin Park Senior Living
Type/Total units/Licenses AL/MC /IL AL/MC
Address 2702 Cembalo Blvd San Antonio TX 230 W Sunset Rd San Antonio TX
Distance/ Miles from Imagine SL 3.8 3.3
Age of building 2011
Market Location/Miles 1.5 miles 1.5 miles
Physical Plant/Décor
Curb Appeal/First Impression
Any Recent Renovations
Occupancy Occupancy
Assisted Living/Memory Care AL MC Total AL MC Total
Total Community Occupied 70 20 100% 98% 100%
Base Room Rate Pricing (Include SQFT) Base Room Rate Pricing (Include SQFT)
AL MC AL MC
Small Private Studio Apt 3770 6235(337-340)
Medium Private Studio Apt
Large Private Studio Apt 5400
Extra Large Private Studio Apt
1 Bedroom Apt/ 1 Bedroom Delux 4663 4524-4732
2 Bedroom Apt 5132 5195 6443
Companion/semi private
Semi Private 1BR
Levels of Care Levels of Care
AL MC
All Inclusive Point sytem Point Sytem Included
1 included included 400
2 400 400 600
3 400 400 800
4 400 400 1200
5 1600
6
Meds - incont care
Additional Fees Additional Fees
Community Fee $3,500 $3,000
Deposit/Holding Fee
Motorize Wheel Chair Fee
Second Person fee 850 AL / 1500 MC
Pets/Fee/weight
Laundry
Smoking Deposit
Appliances stainless steal
Updated Apartment
Extra house keeping
Bed making daily
clothing ironing
Deep cleaning/drawers, closet
ER pick up or transportation
Car Port, garage
Pendants
Respite 165 AL/ MC 250
Services Services
RN on staff 40 hour week director/on call 40 hour week director/on call
LVN on Staff 40 hour week director/on call 40 hour week director/on call
Med Aids/Care Givers yes yes
Dedicated dining room staff yes yes
Community showers no no
Showers in rooms yes yes
Bus transportation for activities/outings yes yes
Secure courtyards/ walking paths yes yes
Housekeeping/Laundry yes yes
Activity Director/Assistant 40 hour week director 40 hour week director
Meals offered/included/Snacks 3 meals and snacks 3 meals and snacks
Full Kitchens/kitchenets Kitchens and Kitchenets Kitchens and Kitchenets
Specialized dementia technologies Sagora Pathways, Personalized Life Skills Stations, Dining With GRACE No
Large luxury campus community Large luxury campus community,