| Ranking | Name of Commercial | Sponsor | Vote | Time-slot | Product | Theme Key-word | Video Feature | Actor(s) | Argument | Support | Apparent Target Audience | Live/Animated | Iconicity | Ethos | Logos | Pathos | Music | Color/Tone | References | Beneficial? | Setting | Football link? | Gender? | Chronemics | NOTES | CODER |
| 12 | Very Brady | Snickers/Mars | | 1st quarter | Snickers | Brady Buch tv show | | Danny Trujillo/Steve Buscemi | hunger | | kids/millenials | live | | | | humor, satire | Brady Bunch theme | | | | tv show home | no | both | | Snickers | Lori |
| 14 | Listen | No more | | Halftime | Anti-abuse | abuse | 911 call | | stop abuse | ominous setting in home | everyone | live | | | | fear/shame/morality | | somewhat ominouse | x | | home | no | both | | using visual of home to show aftermath of abuse. | Lori |
| 15 | Beautiful Lands | Jeep | | | Jeep Renegade | travel around the world | beautful landscapes | | jeep can take you all over the world | | drivers | live | | | responsibility to environment | patriotism/power | This land is my land | nature/world | | | beautiful lands | no | both | | using the beauty of world to show the power, strength of their automobile. At the end, indicate that it's a green vehicle. | Lori |
| 18 | Newfangled idea | BMW | 6.03 | First | Vehicle | n/a | | Katie Couric, Bryan Gumbel | Things are changing | | Less "hip" | Live | | talk show hosts | We can all get updates | Positve fun loving | "Electric Avanue" | White, pure | previous talkshow | | in the car | no | both |
| 20 | Fable | Mercedes-Benz | | 1:03 | car | fast | Fable | | | animation | who need speed | Animation | turtle | Fable | irony | happyend | amusing | colorful | | | | no | both | | | Takuma | | | | Dylan |
| 17 | Angry Neeson | Supercell | | 1:01 | game | angry | comedy | Liam Neeson | Neeson plays Clash of Clans | animation | mobile user and people like him | live/animation | Neeson | neeson does game | revenge | angry | low heavy | darken | | | caffe | no | both? | | | Takuma | | | | Dylan |
| 60 | tackle it | Jublia | | 30 second | Medecine | Jublia | cartoon | cartoon | healthy nails | nails | with bad unhealthy nails | Animated and Live | nails | good looking nails | Jublia | get healther nails | backround talking explaining | All | usa today | yes | Animated | yes | everyone | a foot tackling germes | really good ad for football season the way they thought of how to do the ad is really amazing I enjoyed it a lot | Abdullah | | | | Dylan |
| 53 | pust it | geico | | halftime | vehicle insurance | push it | n/a | n/a | pusing people to get a lower rate on car insurance | insurance | 21 and older age | live | vehicle insurance | to have insurance on your vehicle | to be well off with insurance | to insure your vehicle | push it song | white/green/blue | insurance | | los angeles | n/a | female | n/a | | Cody | | | | Dylan |
| 54 | make some noise | Lexus | | 2nd quarter | vehicle | noise | yes | n/a | a new type of vehicle | luxury | 21 and older age | live | pursuit of perfection | to have something luxurious | smart buy | lookes great | n/a | white/grey | the lexus brand | | n/a | n/a | female | n/a | | Cody | | | | Dylan |
| 59 | Save the data | T-Mobile | | 30 seconds | Mobile phone | Phone | Activity of Kim | Kim Kardashian | Kim invites people to save the data | T-Mobile | People who using T-Mobile male/female | Live | Sim card mobile phone | Persuasive | T-Mobile | Save the data | Sad music | Sad black/white | USA Today | Yes | Outside and room | No | Female | Story activities from Kim Kardashian | After I watched this ad I realize if I need to save my data phone | Rayhan |
| 40 | Pitch Perfect 2 | Universal | | Halftime | Movie | Entertainment | Feature Presentation | "Fat Amy" | None | None | Young | Live | Pitch Perfect | | | Entertaining/Comedy | Them Singing | Light | None | | School | None | Female | Shown for a long time after Super Bowl | It is just a commercial for a new movie coming out. | | Kayla |
| 41 | All You Can Eat | Weight Watchers | | 2nd Qtr | Weight Loss Meal Plan | Weight Loss | Shows Fun | None | You can eat what you want and lose weight | Meal Plan | Women 25-40 probably | Live | None | | Eat what you want and lose weight | | Fun Upbeat | Light | None | | Food Places | None | Female | Not very popular and did not air a lot | Shows food that makes our mouth water and talks about losing weight | | Kayla |
| 44 | Return to the Sea | Carnival | | 2nd Qtr | Cruise | Luxury | Shows Fun | None | Return to what matters most-Family | Family Time | Family | Live | Sea | | Spend time with those you love | Get back to what matters most | Slow | Serious | None | | Sea | None | Female | Never seen it before or heard it talked about | Shows people spending quality time together so we need to get back to spening time with those who matter most. | | Kayla |
| 14 | Listen | No more | 6.36 | Halftime | No product | No more | | No actors just voices | their job to listen | | Abused individuals | Live | | no stats | Different ways to reach out | Emotion to stand firm | No | Dark | none | | home | no | female aimed |
| 57 | Game of War | Game of Wars games | | 30 seconds | Games | Games | Sexy trailer Game | Kate Upton | War games | Game of War: Fire Age | Gamers and male | Animated and Live | Game | Persuasive | Game of War | Nothing | War music | Sexy black/white/grey | USA Today | Yes | Castle | No | Female and warrior | Sexy warrior | Trailer from Game of War release in 2015 | Rayhan |
| 57 | Game of war | Game of wars games | | 30 second | Game | Game | Trailer game | Kate Upton | War game | New game in 2015 | Gamers and male | Animated and Live | game | sexy worrior | Game of war | Sexy and strong warrior | war song | Sexy black, white, grey | USA today | yes | castle | no | female and worior | sexy worior | Trailer from Game of War release in 2015 | Abdullah |
| 59 | save the data | T-mobile | | 30 second | Moblie phone | phone | activity Kim | Kim kardashian | inviting people to help save data | Kim story | people using T-mobile | Live | sim card | sexy actress | T-mobile | save the data | sad musice | sad black, white | usa today | yes | outside, room | no | female and worior | story activities from Kim kardashian | after watching this ad I started to like T-mobile | Abdullah |
| 58 | Om | squarespace | | 30 secondds | application | application | Sleeping | Jeff Bridges | Trying to make people sleep | Meditation | male, people who love meditatin | Live | App | Grandfather | Squarespace | Medetatoin | Ommmm Medetation | Flat black, brown, white | usa today | Not really | Bedroom | no | Grandfather and couple | Medetatoin from grandfather | I did not really understand it. | Abdullah |
| 6 | Wisdom | Dodge | | 60 seconds | Car | Old people and sport car | Old genation and sport car | Old people | Old people who want to stay young | Dodge | Car lovers and 50 years old above | Live | Car | Persuasive | Car | Memories from old generation | Deep song from guitar electric | Old metal black/grey | USA Today | Yes | Home and car | No | Grandma and Grandpa | Strong quotes from old generation | These ad make me feel proud of old generation who want to stay strong and young | Rayhan |
| 52 | Terminator genesis | paramount | | second quarter | movie | future | movie | Arnold Schwarzeneger | flashy futuristic robots taking over the world | future of robitcs | 21 and older age | animated/live | one of the first movies to talk about robots taking over the world | shiny flashy new | only think s to kill | how the future could turn out | n/a | gry/dark | robots/future | | new york | n/a | male | fast paced | | Cody |
| 35 | Boston Tea Party | Turbo Tax | 5.21 | First Quarter | Tax Filing | Tea Party | On a ship | Unknown | Free tax filing | | men in their 20's | Live | Historical Figures | | Yes | Yes | | | | | Boston Harbor | No | Male | | | Connor |
| 38 | Furious 7 | Universal | 5.07 | Second Quarter | Movie | Movie | Fast and Furious 7 | Cast of Furious 7 | Go see furious 7 | | Females under 21 | Live | The fast and furious saga | Yes | Yes | Yes | Furious 7 soundtrack | | | | California | None | Male | | | Connor |
| 42 | Ted 2 | Universal | | 4th Qtr | Movie | Entertainment | Feature Presentation | "Ted" | None | None | Young | Live and animated | Teddy Bear | | | Comedy | Hard | Light | Sexual | | Government | None | Male | Shown for a long time after Super Bowl | It was advertsing the movie Ted 2. | | Kayla |
| 43 | Let's Play | Lexus | | 3rd Qtr | Car | Luxury | Shows Fun | None | The Lexus is a car to have fun in | Drifting | Men | Live and animated | Car | | | Drifting is fun | Fun Upbeat | Serious | None | | Driving Course | None | Male | Never seen it before or heard it talked about | Car advertisement that only showed drifting. | | Kayla |
| 49 | America at Work | WeatherTech | | 2nd quarter | auto accessories | American made | working class | | buy local | | car owners | live | | | support fellow americans | relatable | work-related | clean | | | factory | none | male | | | | Shelby |
| 37 | Brewed the hard way | Budweiser | 5.15 | Third Quarter | Beer | Beer | Brewing process | Unknown | Buy budweiser | | Females over 60 | Live | The budweiser name | | Yes | | | | | | Brewery | None | Male | | | Connor |
| 36 | It's That Easy | Wix.com | 5.19 | Fourth Quarter | Creating Websites | Website | Football Ledgends | Terell Owens, Brett Favre, Emmitt Smith | Make your own website | Famous football players | Middle aged men | Live | Football stars | | Yes | | None | | | | Office Building | Only ex football players | Male | | | Connor |
| 48 | Relaxing with Pete Rose | Sketchers | | halftime | shoes | relaxing | celebrity/sports personality | pete rose | comforatbility | | anyone | live | | celeb endorsement | | comedy, relatability | lighthearted | reality | sports | | trophy room | sports hall-of-famer | male | | | | Shelby |
| 39 | Colorado | Chevrolet | 5.06 | First Quarter | Truck | | Tv going out | None | Buy this truck | | Females under 21 | Live | Chevrolet brand | | Yes | | Back in Black | | | | Arizona | Yes | Male | | | Connor |
| 20 | Fable | Mercedes-Benz | | 4th Quarter | Mercedes AMG-GT | fast | tortise/hare | N/A | don’t underestimate your weaker opponent | | older generation | Animated | tortise/hare story | | Mercedes-Benz | using childs story to help relate to older generation | nothing recognizable | bright and colorful | tortise and hare story | | forest | no | male | | don’t underestimate your opponent | Danielle |
| 56 | Fifty Shades of Grey | Universal Movie | | 40 seconds | Movie cinema | Sexual movie | Sexual trailer movie | Dakota Johnson & Jamie Dornan | Sexual movie | New movie from Universal | Connoisseur films and female | Live | Movie | Persuasive | Universal | Nothing | Love music by Beyonce | Sexual red/black | USA Today | Not really | House, building, and room | Definitely not | Male and female | Romantic love scene trailer | Trailer from Fifty Shades of Grey release in valentines day 2015 | Rayhan |
| 24 | Sorta Pharmacist | Esurance | | 2nd Quarter | Esurance | accuracy | Breaking Bad | Bryan Cranston | you should pay for what is right for you | you should have insurance | young to middle age | live | main character in Breaking Bad | | Esurance and Allstate | | nothing recognizable | white/pharmacy | breaking bad/drugs | | pharmacy | no | male and female | | | Danielle |
| 21 | Invisible | Nationwide | | 2nd Quarter | Nationwide insurance | invisible | mindy being invisible | Mindy Kaling | that you are taken seriously by this insurance company | | middle age | live | insurance company | | Nationwide | letting you know you are being heard and not ignored by you insurance company | Pretty Woman-Roy Orbison | | women get ignored more than men | | several setings | no | male and Female | | | Danielle |
| 22 | How Great I Am | Toyota | | 1st Quarter | Toyota Camry | versatility | snowboarding/dancing | Amy Purdy | Anyone can be an athlete/can do anything they want with a disability | | athletes/ppl struggling with a disability | live | snowboarding/toyota | | toyota | letting people know that you can do anything you want. Don’t let anyone tell you otherwise | Muhamad Ali speech | bright and colorful | para olympics | | several settings/ most on ski mountain | no | male and female | | you can do anything that you want in life | Danielle |
| 23 | First Draft Ever | Avocados from Mexico | | 2nd Quarter | Avocados | year round | multiple animals | no | Avocados from mexico are the best snack year round | | super bowl watchers/frequent party goers | | many types of animals | | avocados from mexico | | nothing recognizable | desert | that it’s the best snack | | "ancient" times | no | male and Female | | | Danielle |
| 61 | Heroes charge | Ucool | | 30 second | game | game | cartoon | cartoon | war game | New game in 2015 | Gamers and male | Animated and Live | game | fighters | game name | strong worriors | rock musice | all | usa today | not | Animated | no | male female gamers | worriors | im not a gamer but commurcial looks good | Abdullah |
| 12 | Very Brady | Snicker | 6:43 | First | Candy | "marsha" | | Dany Trejo, Steve Buscemi | "Eye for an eye | | Chocalate lovers, tv lovers | Live | | Well known show | Feel better after eating | Intenitonal emotion | No | Hostile in calm | Brady Bunch | | home | no | male heavy |
| 19 | The Perfect Getaway | Kia | 5.99 | Third | Vehicle | Action | | Pierce Brosnan | Safe cars | | Travelers | Live/animated | | well known actor | Cars can be safe but reliable | let down, but positive | no | White, pure | James Bond | | Snowy roads | no | Male heavy |
| 51 | Glue commercial | loctite | | 4th quarter | Glue | dries fast | n/a | random people | Buy are glue becosue of how well it works | worlds strongest glue | 21 and older age | n/a | first glue company | simply works | buy are glue becosue it is the msot trusted brand | makes fixes easy and simple | reggae | pink/white | do it yourself jobs | | blank stage | n/a | male/female | takes no time at all to dry | very interesting how the music in the ads was used to keep peoples attention | Cody |
| 45 | Tomorrowland | Walt Disney | | 1st quarter | Film | Adventure | | Georg Clooney | See this movie | | Young Adults/Teens | Live and CGI | | | Questioning Reality | Excitement, Intrigued | Adventurous | Vivid | A Disney Park (Title) | | Jail/Fictional World | None | Male/Female | | | | Shelby |
| 46 | Boy | Nationwide | | 2nd quarter | insurance | safety | dog/small child | | child safety | | parents, families | live and cgi (a little) | | | | sadness, guilt, fear | daunting | what could have been | | | child's dreams | none | male/female | | effective scare tactics. ST | | Shelby |
| 47 | Sorta Mom | Esurance | | 1st quarter | insurance | commonality | celebrity | lindsay lohan | "we understand you" | | adults | live | | "backed by allstate" | | comedy | none | | celebrity | | elementary school | none | male/female | | | | Shelby |
| 19 | The Perfect Getaway | Kia | | 1:00 | car | perfect | movie | Pierce Brosnan | sell a car to James Bond | like a movie | who want to be James Bond | live/CG | James Bond | peace James | peace | | dynamic | white | | | office/image | no | man | | | Takuma |
| 15 | Beautiful lands | Jeep | 6.13 | Third | Vehicle | Land | | unknown | The worlds a gift | | Travelers | Live | | Well known car | Anyone anywhere need this | International love | "This land is your land" | Soothing | not really | | outdoors | no | Neutral |
| 58 | Om | SquareSpace | | 30 seconds | Application | Application | Sleeping | Jeff Bridges | Jeff try to make people sleep | SquareSpace | People who love to meditation or yoga and male/female | Live | App | Persuasive | SquareSpace | Nothing | Nothing | Flat black/brown/white | USA Today | Not really | Bedroom | Definitely not | Old grandnpa and two couple | Meditation from old grandpa | Annoying and I really don't understand whats the meaning of this ad | Rayhan |
| 13 | Real Strength | Dove Men+Care | | 2nd quarter | Dove mens skincare | "real men" | men caring for their kids | | real men show caring | | men/fatherslive | live | | | | love/strength | | | | | playing with kids | no | | | playing to what " a real man is" caring for his children | Lori |
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CopyofSuperbowlAnalysis-KD1.xlsx
