| Course Code | Class Code | Assignment Title | Total Points |
| MGT-660 | MGT-660-O500 | CLC-SWOT Matrix, BCG Matrix, and IE Matrix | 40.0 |
| Criteria | Percentage | Unsatisfactory (0.00%) | Less Than Satisfactory (74.00%) | Satisfactory (79.00%) | Good (87.00%) | Excellent (100.00%) | Comments | Points Earned |
| Content | 70.0% |
| Part I- SWOT Matrix Use your Strategic-Planning Template to develop a SWOT Matrix for your company. | 15.0% | A SWOT Matrix is not present. | The SWOT Matrix is inadequate; it is weak and missing many important details. | The SWOT Matrix is adequate; it is somewhat limited and lacks some essential details or clarity. | The SWOT Matrix is clear and coherent; most of data for the Matrix is present and well-detailed. | The SWOT Matrix is expertly written. All the data for the Matrix is present; it is comprehensive with exceptional details. |
| Include two strategies in each of the four (SO, ST, WT, WO) quadrants. Be specific regarding your strategies, avoiding generic terms such as forward integration | 15.0% | Two strategies in each of the four (SO, ST, WT, WO) quadrants of the SWOT Matrix are not present. | The two strategies in each of the four (SO, ST, WT, WO) quadrants of the SWOT Matrix are inadequate; they are weak and missing many important details. | The two strategies in each of the four (SO, ST, WT, WO) quadrants of the SWOT Matrix are adequate; they are somewhat limited and lack some essential details or clarity. | The two strategies in each of the four (SO, ST, WT, WO) quadrants of the SWOT Matrix are clear and coherent; they are strong with sound details. | The two strategies in each of the four (SO, ST, WT, WO) quadrants of the SWOT Matrix are expertly written; they are comprehensive and insightful with exceptional details. |
| Part 2: BCG Matrix Use your Strategic-Planning Template to develop a BCG Matrix for your company | 10.0% | A BCG Matrix is not present. | The BCG Matrix is inadequate; it is weak and missing many important details. | The BCG Matrix is adequate; it is somewhat limited and lacks some essential details or clarity. | The BCG Matrix is clear and coherent; most of data for the Matrix is present and well-detailed. | The BCG Matrix is expertly written. All the data for the Matrix is present; it is comprehensive with exceptional details. |
| Fill in the left Division column of the table with your selected company’s divisions/segments. | 5.0% | The left Division column of the table with your selected company’s divisions/segments is empty. | The left Division column of the table with your selected company’s divisions/segments is inadequate; it is weak and missing many important details. | The left Division column of the table with your selected company’s divisions/segments is adequate; it is somewhat limited and lacks some essential details or clarity. | The left Division column of the table with your selected company’s divisions/segments is clear and coherent; most of data for the table is present and well-detailed. | The left Division column of the table with your selected company’s divisions/segments is expertly written. All the data for the table is present; it is comprehensive with exceptional details. |
| Part III- IE Matrix Use your Strategic-Planning Template to develop an IE Matrix for your company. | 15.0% | An IE Matrix is not present. | The IE Matrix is inadequate; it is weak and missing many important details. | The IE Matrix is adequate; it is somewhat limited and lacks some essential details or clarity. | The IE Matrix is clear and coherent; most of data for the Matrix is present and well-detailed. | The IE Matrix is expertly written. All the data for the Matrix is present; it is comprehensive with exceptional details. |
| Be sure to cite three to five relevant and credible sources in support of your content. Use only sources found at the GCU Library, corporate websites, or those provided in Topic Materials. | 10.0% | No outside sources are cited. | Some sources may be cited but they are not credible and/or relevant. | At least three relevant, credible sources are cited in a loosely connected, vague way. | At least three relevant, credible sources are cited in a well-connected way. | At least three relevant, credible sources are cited and are flawlessly integrated into the essay to support the claims made therein. |
| Organization and Effectiveness | 20.0% |
| Paragraph Development and Transitions | 10.0% | Paragraphs and transitions consistently lack unity and coherence. No apparent connections between paragraphs are established. Transitions are inappropriate to purpose and scope. Organization is disjointed. | Some paragraphs and transitions may lack logical progression of ideas, unity, coherence, and/or cohesiveness. Some degree of organization is evident. | Paragraphs are generally competent, but ideas may show some inconsistency in organization and/or in their relationships to each other. | A logical progression of ideas between paragraphs is apparent. Paragraphs exhibit a unity, coherence, and cohesiveness. Topic sentences and concluding remarks are appropriate to purpose. | There is a sophisticated construction of paragraphs and transitions. Ideas progress and relate to each other. Paragraph and transition construction guide the reader. Paragraph structure is seamless. |
| Mechanics of Writing (includes spelling, punctuation, grammar, language use) | 10.0% | Surface errors are pervasive enough that they impede communication of meaning. Inappropriate word choice and/or sentence construction are used. | Frequent and repetitive mechanical errors distract the reader. Inconsistencies in language choice (register) and/or word choice are present. Sentence structure is correct but not varied. | Some mechanical errors or typos are present but are not overly distracting to the reader. Correct and varied sentence structure and audience-appropriate language are employed. | Prose is largely free of mechanical errors, although a few may be present. The writer uses a variety of effective sentence structures and figures of speech. | Writer is clearly in command of standard, written, academic English. |
| Format | 10.0% |
| Paper Format (use of appropriate style for the major and assignment) | 5.0% | Template is not used appropriately, or documentation format is rarely followed correctly. | Appropriate template is used, but some elements are missing or mistaken. A lack of control with formatting is apparent. | Appropriate template is used. Formatting is correct, although some minor errors may be present. | Appropriate template is fully used. There are virtually no errors in formatting style. | All format elements are correct. |
| Documentation of Sources (citations, footnotes, references, bibliography, etc., as appropriate to assignment and style) | 5.0% | Sources are not documented. | Documentation of sources is inconsistent and/or incorrect, as appropriate to assignment and style, with numerous formatting errors. | Sources are documented, as appropriate to assignment and style, although some formatting errors may be present. | Sources are documented, as appropriate to assignment and style, and format is mostly correct. | Sources are completely and correctly documented, as appropriate to assignment and style, and format is free of error. |
| Total Weightage | 100% |
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