RESEARCH

Project Outline 1

Alibaba vs. Tencent: The Battle for China’s M-Commerce Space

Project Outline

Lingling Guo

Gita Khatiwada

Department of Business, Monroe College, King Graduate School

MG615: Managing in Global Environment

Dr. Judith Riggs

November 20, 2020

Project Outline 2

Alibaba vs. Tencent: The Battle for China’s M-Commerce Space

i. Introduction

a) Company Description – Alibaba & Tencent

b) Target Country Description – China, how M-Commerce has affected people’s daily life.

c) Case study --- the battle for China’s M-Commerce Space: Alipay vs. WeChatPay.

ii. Entry Strategy (Ch. 6)

a) Alibaba – Entry Strategy (focus more on financial sector; Ant Group CO)

(Contracts with foreign markets like Exporting, Joint Venture, Partnership)*

b) Tencent – Entry Strategy (WechatPay, focus on people’s daily life spending)

iii. Operations Environment (Ch. 8)

a) Alibaba, AliPay & Ant Group – risks in political, economic, legal, technology

environment

b) Tencent, WechatPay & Wechat – risks in political, economic, legal, technology,

environment.

iv. Local Area Profile

a) Alibaba - cultural profile of local area

b) Tencent - cultural profile of local area

v. Organizational Chart (Ch.8)

a) Alibaba - Chain of command

b) Tencent- Chain of command

vi. Staffing Policy (Ch. 9)

a) Alibaba - Staffing Approach (Ethnocentric, Polycentric, Regiocentric, Global)

b) Tencent- Staffing Approach (Ethnocentric, Polycentric, Regiocentric, Global)

Project Outline 3

vii. Leadership & Motivation (Ch. 11)

a) Alibaba – Jack Ma; leadership style; motivation method

b) Tencent -- Hua Teng Ma; leadership style; motivation method

viii. Communication Methodology (Ch. 4)

a) Alibaba - (Hofstede’s cultural dimension)

b) Tencent - Hofstede’s cultural dimension)

ix. Control processes (Ch. 8)

a) Alibaba - Span of Control

b) Tencent - Span of Control

x. Facts and figures of Alibaba and Tencent (Graphical Representation)

a) Table / Chart (Revenue analysis)

xi. Conclusion

a) Case review

b) My role as leader

xii. References