| Dr. Corneal's Projected Sales Funnel |
| | | Google | Newspapers | Magazines | Radio |
| Prospects (5000) | | 4,500 | | 3,000 | |
| Leads Level A | | | | | |
| | Wears Glasses | 3,375 | 1,875 | | |
| Leads Level B |
| | Fashion Sunglasses | | 250 | | 100 |
| Total Leads Level A+B | | | | 2,550 |
| Opportunities | | 191 | | | 10 |
| Customers | | | | | 5 |
| Total Customers |
| Assumptions: |
| 5,000 people live within 15 miles of Dr. Corneal's store |
| 90% use Google regularly, 50% read newspaper, 60% read magazines, 20% listen to radio |
| Based on medical data,on average 75% of the population needs glasses |
| Radio listeners are older, have more eye issues, 90% need glasses |
| 10% of people don't need glasses but like fashion sunglasses |
| Average Call To Action Response Rates |
| Google | | 5% |
| Newspapers | | 2% |
| Magazines | | 3% |
| Radio | | 1% |
| Average conversion rate from Opportunity to Customer - 50% |
inwoodchck
Copyofeyecarechart1.xlsx
