Effectiveness of Messages

COM 30096 Executive Summary Template Visual Aid

Describe each target audience (customers

and employees). Then, carefully determine

and provide the most relevant information

that is needed to communicate with each

target audience to achieve the project goal

(audience metrics).

Answer these questions in this section very

briefly. Then in the table below, elaborate on

your answer and provide rationale

Develop an additional measure of

effectiveness. Name two

considerations that can be applied to

both the magazine interview and

social media post in their

effectiveness on both customers and

employees.

Fill in your new Measure of

Effectiveness and then elaborate on

the considerations for

magazine/social media post and

customer/employee.