Content strategy

Content Strategy

Start Assignment

· Due Nov 1 by 11:59pm

· Points 15

· Submitting a file upload

· Available until Nov 4 at 11:59pm

What is Content Strategy?

In this discussion post, we will respond to the reading on Content Strategy by Karen McGrane

We will develop a shared understanding of McGrane's Content Strategy through the following prompts:

1. How can content strategists help audiences scan the page quickly for the information they need?

2. What is your understanding of McGrane’s notion of messaging hierarchy ? What are its core components?

3. McGrane’s chapter 3 discusses

4. (Links to an external site.)

5. multiple content structures and tailored visual presentation. As illustrated on pages 2-3, there are differences between mobile and web content. Find a similar example of the same story relayed FOUR times differently by media platforms, capture screen shots of each and explain how elements of

· multiple content structures and

· tailored visual presentation are applied differently.

6. Speculate on the reasons why -- using the same format as shown in chapter 3 of McGrane (

7. (Links to an external site.)

8. see section on Content as a Service). There, McGrane illustrates how content shifts from NPR.org to its audio player and then iTunes, to mobile app. Do the same for your selected content

9. Discuss progressive disclosure (McGrane, p. 111-13)

10. (Links to an external site.)

11. and outline the ways information is progressively disclosed to users (using the same example above)

Write a memo

(Links to an external site.)

detailing your findings

ALWAYS provide citations/page numbers for your sources of evidence and generate a reference list. Use either MLA, APA, or IEEE but be consistent. Look up the conventions for whichever you opt for. References are never an option or else you'll be bordering on plagiarism