INTERNATIONAL MARKETTING GROUP REPORT

Table of Contents

1.0 Executive Summary............................................................................................................ 1

2.0 Introduction ........................................................................................................................ 2

3.0 Corporate Vision ………………………………………………………………………… 2

4.0 Mission Statement ………………………………………………………………………..

5.0 Corporate Goals…………………………………………………………………………...

6.0 Environmental Analysis.......................................................................................................

6.1 Political………………………………………………………………………………..

6.2 Economic……………………………………………………………………………...

6.3 Cultural………………………………………………………………………………..

6.4 Technological………………………………………………………………………....

6.5 Environmental…………………………………………………………………………

6.6 Legal…………………………………………………………………………………...

7.0 SWOT Analysis ...................................................................................................................

7.1 Strengths ..................................................................................................................

7.2 Weaknesses...............................................................................................................

7.3 Opportunities.............................................................................................................

7.4 Threats ......................................................................................................................

8.0 Marketing Objectives ..........................................................................................................

9.0 Market Segmentation.............................................................................................................

10.0 Marketing Mix Strategies ………….………………...........................................................

10.1 Product………………………………………………………………………….....

10.2 Price………………..……………………………………………………………...

10.3 Place………………..……………………………………………………………...

10.4 Promotion…………………..……………………………………………………...

11.0 Implementation and Evaluation Chart ……….……………………………………………

12.0 Conclusion ...........................................................................................................................

13.0 References ...........................................................................................................................