AIS and XBRL – Designing With Best Practices Overview
Published by the Society for Alliance, Fidelity and Advancement (SAFA) 171
International Journal of Business and Management Science (ISSN 1985-692X)
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Submission email: [email protected]
Chief Editor
Mohammad Safa
Special Issue Editor
Zuraidah Mohd Sanuasi
Universiti Teknologi MARA, Malaysia
Forces of Accounting Information System: Organizational Change and Governance of
A Malaysian Agricultural Company
a Kamaruzzaman Muhammad,
b Nor’Azam Mastuki,
c Faizah Darus,
d Erlane K Ghani*,
abcd
Universiti Teknologi MARA, Malaysia
*Corresponding author: [email protected]
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Forces of Accounting Information System ISSN 1985-692X
172 International Journal of Business and Management Science, 9(2): 171-193, 2019
Abstract: Understandably, organisation that experiences organisational change
faces different ways of change and means of solving issues surrounding such
change. Specifically, this study focuses on the change of accounting information
system (AIS) and governance in an agricultural company. A case study approach
using triangulation method is employed. A key finding in this study is that the
external forces; government‟s economic decision and regulator‟s guidelines wields
a significant impact on organisational stability and good governance. This impact is
not limited to a small fraction of an organisation, such as AIS, but extends to a
bigger fraction, such as the business model, corporate structure and listing of the
organisation.
Keywords: Accounting Information System; Organisational Change; Isomorphism,
Agricultural Company; Malaysia
INTRODUCTION
Organisational change arises when an organisation undergoes a transformation in
its operational structure and activities to improve performance. Understandably,
each organisation that experiences organisational change faces different ways of
change and means of solving issues surrounding such change. Organisational
change can be triggered by external forces, such as a government policy on a
particular industry. It can also be triggered by a change in the standards and
procedures of regulatory bodies, consistent with the coercive isomorphism of
institutional theory, which suggests an organisational change is often triggered by
the external parties they depend on (DiMaggio and Powell, 1983). Organisational
change can also be influenced by professionals and consultants who create norms
of practices, consistent with the normative isomorphism. In addition,
organisational change can be triggered by internal forces that occur within a
company, such as the implementation of new business strategies or the
restructuring of major functions, owing to the pressure of maintaining a
competitive edge and new ideas or practices. This situation is consistent with
mimetic isomorphism, which argues that an organisation tends to imitate another
organisation's practices because it believes the practices of the latter are more
efficient and beneficial. The effect of organisational change in a company, when
applied accordingly, often leads to desirable consequences for the users,
organisations and other interested parties, and ultimately, organisational success.
A question arises at the organisational level (OL). In reality, will a change at
the economic and political (PE) level, such as a government policy, affect an
organisation and lead to organisational change? If yes, does it impact the small
functions of the organisation, such as the structure of the accounting information
system (AIS)? In organisational change literature, studies have mainly focused on
organisational change from the management accounting perspective. These studies
provided some evidence from the perspective of the impact of adopting a new
management accounting system to the patterns of human behaviour within an
organisation (Anderson and Young, 1999; Shields, 1995; Argyris and Kaplan,
1994). Other studies on organisational change also discussed the evidence on the
obstacles to accounting change, such as human resistance to management
accounting change. Some studies examined the effect of privatisation on
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accounting change (Yonnedi, 2009). However, the impact of the government‟s
policy on a small function of an organisation, such AIS, remains largely
unexplored.
This study aims to increase our understanding on the forces of AIS
change in an agricultural company in Malaysia. The findings serve as
guidelines for business practices and contribute to the academic knowledge
and literature. The findings of this study provide insight to practitioners on
how the government involves private companies in stimulating the nation‟s
economic growth through changes in the economic fundamentals. This
study becomes more interesting because the economic policy reforms that
are being carried out through the ETP are drastic changes that have never
been undertaken in other countries. In addition, the findings in this study
also contribute to the information systems literature, particularly, on AISs.
Most of the studies that have focused on organisational change are within
the management accounting literature. Studies that have examined
organisational change and its impact on the AIS are sparse in number;
hence, there is a significant research opportunity in this area. The present
study has not only contributed to the accounting literature by introducing a
new dimension of organisational change from the AIS perspective but also
contributes to the AIS literature by incorporating the theories commonly
used in the management accounting literature. This study also goes beyond
the commonly examined issues relating to individual behaviour and extends
to organisational behaviour. The remainder of this paper is structured as follows. Section 2 provides the
literature review. Section 3 presents the overview of the company under study.
Section 4 discusses the research framework. Section 5 outlines the research design.
Section 6 analyses and discusses the findings. Section 7 concludes this study.
LITERATURE REVIEW
Research on organisational change has recently expanded to the AIS because of
the realisation that AIS encompasses technical and social contexts. Such
realisation has caused researchers to examine the impact of the organisational
change on not only the technical aspects of the AIS but also on the behaviours and
attitudes of people within the organisation. Organisational change in AIS can be
caused by many reasons (Yazdifar and Tsamenyi, 2005; Scapens, Ezzamel, Burns,
and Baldvinsdottir, 2003). A response to external forces, such as government laws
and political change, or internal pressures, such as the nature and complexity of
the organisation, can cause the AIS to change (Greenwood and Hinings, 1996).
Change is regarded as pressure from an organisation‟s external environment and
the actions of people in the organisation (Greenwood, Diaz, Li, and Lorente,
2010). The interaction between external and internal pressures shapes the process
of AIS change (Moll and Hoque, 2008; Scapens, 2006). Such outcome leads to the
interplay between internal and external pressures as a key element in the
accounting information change in an organisation.
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A body of organisational change literature identified that the interplay between
the external and internal pressures is important in understanding change. This body
identified the differences between exogenous and endogenous forces affecting
change (Liguori and Steccolini, 2012). The studies in this body of literature used
various frameworks to understand change. For example, Burns and Scapens (2000)
extended their framework to include the external environment and explained the
interaction between internal and external forces of change (NorAziah and Scapens,
2007; Ribeiro and Scapens, 2006). These studies, which are valuable contributions
to the field of management accounting change, focused on the process of change,
such as power, politics (Ribeiro and Scapens, 2006) and trust (NorAziah and
Scapens, 2007). However, they did not explain how the criteria and practices at the
inter- and intra-organisational levels are linked.
Dillard, Rigsby, and Goodman (2004) developed a theoretical framework
which incorporates institutional theory and Weber‟s ideas on rationality and power
and structuration theory. Dillard et al. (2004) model is particularly useful in
explaining the interplay between external and internal organisational forces in the
process of change. The framework provides a theory that explains how external
and internal forces are interlinked and shape the process of management
accounting change (Wanderley, Cullen and Tsamenyi, 2011; DiMaggio and
Powell, 1983). Dillard et al. (2004) suggested that the process of
institutionalisation moves in a cascading manner through three levels of socio-
historical relationships, namely, PE level, organisational field (OF) level and OL.
Their framework considers institutional theory by treating institutionalisation as a
political process that reflects the relative power of organised interests and the
actors around them. The first element of institutional theory argues that
organisations tend to conform to beliefs and values of other organisations which
would lead to homogenisation within an OF through isomorphism (Dillard et al.,
2004; DiMaggio and Powell, 1983). Isomorphism refers to a constraining process
that forces one unit in a population to be similar to other units (DiMaggio and
Powell, 1983), comprising of coercive, mimetic and normative isomorphism. The
second element of institutional theory is decoupling, which relates to organisations
varying their activities in response to practical considerations to resolve conflicts
between ceremonial rules and efficiency (Dillard et al., 2004).
CASE STUDY
ALPHA 3 company is used as the case in this study. The company is principally an
investment holding company with investments primarily in oil palm plantation and
its related downstream activities, sugar refining, trading, logistics, marketing,
rubber processing, research and development activities and related agribusiness
activities. ALPHA was established in 2007 initially as the commercial arm for the
overseas market of BETA 4 group. ALPHA has embarked on global expansion
3 For reasons of confidentiality, the real name of the company under case study is not disclosed and
„ALPHA‟ is used as a pseudonym instead. 4 BETA was established on July 1, 1956 under the Land Development Ordinance of 1956 as part of
the social engineering programme to eradicate poverty in rural communities through the land
resettlement scheme. BETA was initiated by the second Malaysian Prime Minister, the late Tun
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across several countries through share acquisition in foreign and local companies.
From 2009 to 2012, ALPHA invested in several foreign countries through the
share acquisition of foreign companies involved in fatty acids, oilseed crushing
facility and food-grade oil refinery. ALPHA‟s international operations are in the
upstream and downstream oil palm chain as well as diversified across the agri-
business value chain, particularly in the areas of oleo chemicals, soybean and
canola crushing. Through a foreign joint venture company, ALPHA has interests
in palm oil refineries and downstream processing facilities in Indonesia, China,
Turkey and South Africa.
Investment in Indonesia was made through an investment in a related
company which owns 42,000 hectares of oil palm estates in East and Central
Kalimantan, Indonesia. ALPHA also acquired shares in another company that
owns 14,385 hectares of land in West Kalimantan, Indonesia which was initially
intended for the development of an oil palm plantation. In Canada, ALPHA is
involved in processing canola seed and soybean and their related by-products
through its related companies. In the United States, ALPHA is involved in the
procurement, processing and supply of fatty acids through its related companies,
and it has sales and marketing offices in France and Spain. In Malaysia, ALPHA‟s
business is involved in plantation activities, mainly in operations of oil palm
plantation and rubber estates. ALPHA is also involved in downstream oil palm
refining activities. It is the leading refined sugar producer in Malaysia through its
subsidiary company.
ALPHA was listed on Bursa Malaysia through initial public offerings (IPO)
on 28 June 2012. Since then, ALPHA has been entrusted to take over the entire
business of BETA, which was previously handled by FAB. FAB was established
in 1995 as a subsidiary of BETA to rationalise its business activities as a
commercial land developer. FAB was also responsible for assisting the
settlers in replanting and providing management services to oil palm
holdings, such as terracing, replanting, crop establishment, fertilising, crop
management, harvesting and transportation of FFB to oil palm mills. ALPHA aims to be a leader in the global arena, with various diversified agro-
business activities. Consequently, the listing exercise led to a significant
organisational change in ALPHA.
This study uses the framework developed by Dillard et al. (2004) to explain the
interplays between forces of AIS change in ALPHA. The framework was
developed based on institutional theory. The current study stems from old
institutional economics (OIE) and new institutional sociology (NIS) to explain the
forces that eventually caused significant changes in the AIS structure of ALPHA.
It uses OIE to understand the development and modification of the AIS structure
within ALPHA. This study also relies on NIS, which focuses on the organisation
and its systems and practices (DiMaggio and Powell, 1991) and assumes that intra-
organisational structures and procedures are largely shaped by external factors.
Figure 1 exibits Dillard et al.‟s (2004) framework, which suggests that the
institutionalisation process moves in a cascading manner through three levels of
Abdul Razak, with technical and financial assistance from the World Bank to support the land
resettlement schemes (Scudder, 1985). The real name of BETA is not disclosed for confidential
reasons.
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176 International Journal of Business and Management Science, 9(2): 171-193, 2019
socio-historical relationships, namely, PE, OF and OL. The PE level refers to
dissemination of general taken-for-granted norms throughout the society. The OF
level refers to translation of the social, PE parameters which are expressed in the
general taken-for-granted norms into the OF criteria. On the other hand, the OL
refers to OF practices which have provided the legitimacy and regulative basis for
action (Cruz, Perez, and Cantero, 2009).
Economic & Political Level (PE)
Power
Distribution
CPE
C‟PE Power
Distribution
Organisational Field Level (OF)
COF = f(CPE)
POF = f(COF)
P‟OF
C‟OF
Organisational Level
Innovators (I) PI = f(POF) &/or
f(COF)
Later Adoptors (LA) PLA = f(PI) &/or
f(COF)
Ci = criteria
Pi = practice
Additional Key for the Dillard et al. (2004) Framework:
CPE : Criteria at (Socio) Economic and Political Level
COF : Criteria at Organizational Field Level
POF : Practice at Organizational Field Level
PI : Innovators‟ Practice (at organizational level)
PLA : Late Adopters‟ Practice (at organizational level)
f : Function of
P‟OF : Reinforced/Revised/New Practice at Organizational Field Level
C‟OF : Reinforced/Revised/New Criteria at Organizational Field Level
C‟PE : Reinforced/Revised/New Criteria at (Socio) Economic and Political
Level
Figure 1: Research framework
Dillard et al. (2004) framework proposes that „the institutionalization process
occurs hierarchically by linking the PE level with the OF level. The PE level
establishes the most general and widely accepted norms and practices (taken-for-
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granted norms) influenced by politically developed symbolic criteria (CPE), such
as accounting principles, laws and regulations. These norms and practices tend to
be strongly influenced by power distribution and represent macro context for
resource allocation (Dillard et al., 2004, p. 512). The OF level includes
socioeconomic configurations, such as industry groups, professional bodies and
consultants. The social PE factors embedded in the PE level enter the OF level
through the OF criteria (COF), which are functions of the societal-level criteria
(CPE). COF grants legitimacy for the actions at the OF level, while CPE supports
a legitimacy for COF existence. The practices within the OF are functions of the
COF and provide a legitimate regulative base for action at OL.
The proposed research framework developed in this study explains that the organization practices in an organization are not only confined to internal factors
such as task-related or organizational operations but also extend to external factors
such as at the economic, political and organization field levels, which infuse the
organizational structures and procedures. The framework shows that the process of
organizational change moves in a sequential manner through the three levels of
socio-historical relationship. The organizational change starts with the pressure for
change from the PE level, which influences the actions of parties at the OF level
(external forces) and, subsequently, the intra-organizational level (internal forces)
(Wanderley et al., 2011).
METHODOLOGY
Qualitative research method was chosen to achieve the aim of this study. The
qualitative research method is appropriate for this study because the change in
status from a government-linked private company to a publicly listed company is
involved in a complicated socio-economic and political philosophy (Shanikat,
2008). The present research adopted a single-case study to focus on describing and
understanding the phenomenon in the organisational change. It chose the
explanatory case study approach to provide an in-depth explanation of the events
of organisational change, particularly the forces of transformation process in the
AIS structure of the company.
Multiple Data Sources
This study used archival records and documentation, such as the New
Economic Model (NEM) report, Economic Transformation Programme (ETP)
reports, history books of the company annual reports and company prospectus.
Other methods, such as informal observations of the operationalization of ALPHA,
were also employed. This study chose a semi-structured face-to-face interview to
facilitate understanding, allow flexibility and produce more relevant data (Smith,
Flowers, and Osborn, 1997). This interview method obtained a description of the
organisational change in relation to the AIS structure of the company. A semi-
structured interview comprises the discussion session where interviewees are
provided specific questions but are free to respond beyond the questions to
elaborate their opinions, knowledge, experience and argument on an issue relevant
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to the questions (Schram and Steen, 2001). Ten ALPHA officers from the middle
and top management positions participated in this study.
The questionnaire and the themes were developed based on a pilot study
wherein a preliminary content analysis of related documentations and
interview with the chief financial officer of ALPHA was conducted. A pilot
study was conducted in July 2013. The purpose of the pilot study was to get
some ideas in improving the design of the semi-structured questionnaire
that was to be used in the interviews. Open-ended questions were designed
in order to allow the interviewee in the pilot study to provide more ideas,
leading the researcher to incorporate these into the final questionnaire. An
appointment was made with one of the officers in a managerial position of
ALPHA in June 2013. Specifically, the officer holds the position of a
general manager of finance that has a vast knowledge and experience in
ALPHA. The officer has been working with ALPHA before and after
implementation of ETP and its listing. Emails were sent, and a series of
telephone conversations were undertaken with the officer prior to the
interview session. Documents stating the background of the research, the
research objectives, and the contents of the questionnaire were sent to the
officer before the interview session, for his easy reference. The officer
agreed to be interviewed and the interview session was carried out in his
office. The pilot study lasted for about one hour. The officer provided his
opinion on the questions posed in the semi-structured questionnaire. He
also expressed his views and opinions on the impact of listing on the
company's business model and its corporate structure. In addition, he
informed the researcher that AIS change had occurred. Upon completion of
the pilot study, the semi-structured questionnaire was further modified and
improved after taking into account the comments from the officer. The
outcome of the pilot study enhances the validity and relevancy of the
questions in the semi-structured questionnaire and, hence, increases the
ability to achieve the research objectives of this study. Developing a questionnaire according to the specific theme is a crucial step in
any qualitative research to produce useful, focused and robust findings. This
finding is consistent with Penn and Kyle (2007), who suggested that the
questionnaire is normally prepared according to a specified theme before the
interviews. The semi-structured questionnaire of this study consisted of three
sections which were prepared and segregated into specific themes to address the
research objective. Section A was composed of general questions related to the
interviewees‟ demographic profile. Section B dealt with the evolution of the
business model and corporate structure of BETA and ALPHA since their
incorporation. Section C focused on changes in the AIS structure, where the
interviewees were requested to describe the transformation of the AIS structure in
ALPHA. In this section, interviewees were asked to compare the AIS structure of
ALPHA before and after 2012, the year ALPHA was listed on Bursa Malaysia.
The interviewees were also asked to respond on the internal and external factors
that forced ALPHA to change its existing AIS structure.
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Data Collection
The data collection process involved three phases. The first phase involved the
pilot study to obtain information for designing the semi-structured questionnaire.
The second phase was a content analysis which was conducted on an on-going
basis throughout the study. The last phase was related to the actual interviews with
the interviewees. A pilot study was conducted in July 2013 to gather some ideas
for improving the design of the semi-structured questionnaire to be used in the
interviews. Open-ended questions were implemented to allow the interviewee of
the pilot study to provide additional ideas, which would lead the researcher to
other ideas emerging from the response of the interviewee.
This study also conducted a content analysis of related documents. Conducting
content analysis in this study not only allowed the researcher to confirm the
findings from the interviews but also provided further findings which were not
given by the interviewees in the interview session. The documents retrieved by the
researcher in this study were in the forms of hard and soft copies.
The semi-structured face-to-face interviews were conducted from September
2015 to October 2016. The interviews conducted were open, interactive and
conversational in nature. Permission was obtained before the interviewees were
approached. The interviewees were given a summary of the research objectives
and the lists of questions before the actual interview session. Each interview
session lasted between 35 minutes to 1 hour 20 minutes, depending on the issues
raised by the interviewees. All interviews were recorded on tape. A total of 10
interviews were undertaken with 10 individuals in eight separate visits. The
number of respondents in this study was appropriate because previous studies also
used approximately the same number of respondents. In addition, the respondents
were the AIS users who participated in developing accounting systems in ALPHA
in terms of providing feedback in the development stage of the systems.
RESULTS AND DISCUSSION
This study reveals that the AIS structure of ALPHA changed significantly after its
listing in 2012. The new AIS structure consists of SAP and the five new systems
with dates of „go live.‟ The development of the new systems started with a
Webcycle system, which was used in the shared service centre and went „live‟ in
April 2012. This was followed by the development of a Sunguard Integrity system
for the treasury function, which went „live‟ in July 2013. The online KPI for
accounting and reporting function was completed in October 2013. ALPHA
subsequently adopted the JustCommodity system for sugar and palm trading
management in March and July 2014, respectively. Lastly, the BPC system, which
was meant to enhance the accounting and reporting capabilities, went „live‟ in
January 2015. A further investigation found two types of forces led to the AIS
change in ALPHA, namely, external and internal.
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External Forces
The external forces of AIS change in ALPHA consist of ETP, the regulators and
the listing consultants hired by ALPHA during the listing process.
Economic transformation programme
The implementation of ETP in 2010 following the introduction of NEM was
the main contributor to the transformation of BETA and ALPHA. ETP is a private
sector-led transformation economic programme with 92% of the investments
coming from the private sector. By 2020, ETP is expected to contribute to the GNI
of approximately RM1.7 trillion across Malaysia by creating 3.3 million new jobs,
over 60% of which will be represented by the medium- or high-income salary
brackets through the implementation of 131 EPPs (Mansor, 2010).
Under the ETP, oil palm NKEA is a sector identified as the key growth engine
for the Malaysian economy. With over 4.9 million hectares of planted area, the oil
palm industry is a significant contributor to the Malaysian economy. Malaysia is
the world‟s largest exporter of oil palm and the second-largest producer of oil
palm after Indonesia (Yuen, 2012). With strong support from the government and
authorities such as the Malaysian Oil Palm Board, the oil palm sector has
experienced steady growth over the years. The rapid expansion of this sector since
the 1960s was encouraged by the Malaysian government to realise its potential. It
was consequently identified as one of the 12 NKEAs and a key growth engine for
economic advancement. Through ETP, the oil palm sector has a new focus to
improve its upstream productivity and enhance its downstream expansion (Yuen,
2012).
The ETP implementation has a direct impact on BETA and ALPHA because
their main activities are in oil palm plantation. ETP has indirectly forced the
companies to undergo major transformation, which involved changes in the
business environment, business model and corporate structure. Consequently, the
new arrangement was established where BETA continues its initial function to
look after the socio-economic benefit and development of the settlers. ALPHA
focuses on the business activities and goes for listing. All the business activities of
BETA previously handled by FAB are now entrusted to ALPHA. As noted by
Officer B:
I f we are busy doing business, ALPHA would not be able to look after the
settlers’ benefits. For this reason, the government needs to look after the
settlers’ socio-economic development, that is, through the BETA. ALPHA, on
the other hand, will focus on the business activities
Regulators and listing consultants
One of the most apparent transformation programmes that BETA has
undertaken is the listing of its subsidiary company, ALPHA, in 2012 on Bursa
Malaysia through an IPO. This move was in line with the GRiB of SRIs, where the
government has identified companies for disinvestment 5 . The listing of ALPHA
5 Divestment is a process of taking out monies from companies by selling the shares.
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was set to enhance its competitiveness because it had the resources to expand and
improve efficiencies. Through the listing, ALPHA raised capital for growth,
subsequently enabling the shareholders to realise their investment and enhance the
credibility and profile of the company as a publicly listed entity in the eyes of
customers, suppliers and the business environment. Officer A noted that the listing
of ALPHA was in line with Malaysia‟s path to becoming a high-income nation. He
noted that:
We have a clear vision for the coming 10 or 20 years. With ALPHA’s listing,
both local investors like Tabung Haji, PNB, KWSP and foreign investors will
be able to invest, and the profits will not only be shared by ALPHA settlers, but
by all Malaysians as well. We see two components in the transformation: the
social and economic development was on-going since 2010, and development
of ALPHA is in a balanced manner.
In Malaysia, the regulators that govern the listing process are the Securities
Commission (SC) and Bursa Malaysia. The SC reviews applications to be listed on
the Main Market, while Bursa Malaysia reviews applications to be listed on the
Ace Market. Bursa Malaysia manages two counters for listing purposes, namely,
the Main Market and Ace Market. The Main Market is for established companies
with a good track record profit and sizeable business, whereas the Ace Market is
for companies with excellent growth potential. Other regulatory authorities, such
as the Ministry of International Trade and Industry and Bank Negara Malaysia, are
also involved in the listing process. The involvement of these regulators depends
on where the shares are to be listed and the nature of the business.
To be approved for listing, a company must fulfil the criteria of two
benchmarks, namely, regulatory and market. Prior to granting approval, the SC
considers whether the company has met the regulatory benchmark in terms of
quality, size, operations and management experience and expertise. The SC also
considers the integrity of the company‟s directors and key personnel and ascertains
whether the listing proposals are against the public interest. On the other hand, the
market benchmark does not have a specific set of rules but is truly market-driven.
Although companies may have qualified using the regulatory benchmark, their
suitability for listing remains subject to the criteria under the market benchmark.
In the case of ALPHA, the company underwent the listing process involving
the SC and Bursa Malaysia. ALPHA applied for listing through the Main Market,
and the overall listing process took about one year. Officer D explained:
For ALPHA to be listed on the Main Market, ALPHA has to go through various
important steps, such as providing and fulfilling the listing checklist provided
by SC and Bursa Malaysia.
The listing consultants were appointed to advise and assist ALPHA in fulfilling
the listing checklist, such as preparing the company‟s prospectus and other
relevant documentation. With the help of the consultants, ALPHA was required to
provide relevant information and make adequate disclosures in the prospectus
articulating the company‟s historical performance and prospects. The listing
consultants played an important role in ensuring a successful listing process. In
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addition, the consultants were responsible for ensuring ALPHA met certain market
benchmarks so that the investors would become more confident and attracted to
the company. Thus, the listing consultants must assess the company‟s
performance, credibility and viability. ALPHA appointed a team of consultants
who have considerable experience and who understood ALPHA‟s business, its
strategic direction and the palm oil industry. As noted by Officer D:
We worked closely with the consultants appointed. These steps were taken to
ensure that the company fulfilled the listing requirements of the SC and Bursa
Malaysia. We appointed a team of professionals to assist us with the listing
process. We believed in their track records, experience and commitment. We
also assessed their ability to be effective underwriters. Appointing the right
consultants was important to ensure that we would be comfortable working
with them so that the listing process could become smooth and succeed.
ALPHA appointed CIMB Investment Bank Bhd and Maybank Investment
Bank Bhd as the joint principal advisors and joint managing underwriters. It also
appointed CIMB Investment Bank Bhd, Maybank Investment Bhd and Morgan
Stanley and Co. International Plc. as the joint global coordinators. Moreover,
ALPHA appointed CIMB Investment Bank Bhd, Deutsche Bank AG, Hong Kong
Branch, J.P. Morgan Securities Ltd., Maybank Investment Bank Bhd and Morgan
Stanley and Co. International plc as joint book runners for the institutional
offering. It likewise appointed 10 joint underwriters to take on the role and
responsibilities of underwriting the company‟s IPO.
Internal Forces
Two internal forces of AIS change occurred in ALPHA, namely, new business
model and corporate structure.
Business model
The business models of ALPHA before and after the 2010 ETP
implementation, which led to the listing of ALPHA in 2012 are the two significant
milestones that have caused ALPHA to make significant changes to its business
model. Through ETP, the government provided a new direction for all oil palm
companies to strengthen their upstream activities and venture more into
downstream activities. Such a direction aimed to ensure that the companies could
become globally competitive and encourage them to venture into agribusiness.
Following the ETP implementation, the government disinvested in ALPHA and
subsequently listed ALPHA on Bursa Malaysia in 2012. Since then, the business
model of ALPHA has undergone significant changes.
In phase 1, BETA was the financier of the land development projects. In phase
2, BETA itself became the land developer, developing the land with rubber and oil
palm estates. During phase 3, BETA, through its subsidiary FAB, was involved in
commercial plantation which focused more on upstream activities or oil palm
plantation activities producing FFB. Upon listing, BETA‟s business was entrusted
to ALPHA, with the objective of becoming an integrated and diversified
multinational company in agribusiness through acquisitions and smart partnership.
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The business model of ALPHA was consequently divided into four main clusters:
palm upstream, palm downstream, sugar and manufacturing, logistics and others
(MLO). Since 2012, ALPHA has been responsible for leading the group growth,
becoming a top global player, sustaining earnings, continuing to pay out
favourable dividends and subsequently supporting the ETP target to increase the
GNI per capita of the nation. With huge proceeds from its IPO, ALPHA has the
resources to enhance its upstream activities through acquiring new estates and
venturing into downstream activities of oil palm and other agricultural activities,
such as sugar and soya bean.
Corporate Structure of BETA and ALPHA
The implementation of ETP in 2010 and the listing of ALPHA in 2012 led the
BETA group to adopt a new business model, which subsequently resulted in the
restructuring of the entire corporation. The corporate structure of BETA and
ALPHA went into a series of restructuring processes, starting with the 49%
acquisition of share interest in FAB by ALPHA from BETA in 2012.
Subsequently, ALPHA acquired the remaining 51% in interest in FAB in 2013 to
further enhance its position in the oil palm sector, making ALPHA the sole
controlling interest in FAB. The annual report of ALPHA (2013) stated the
following:
Driven by positive commercial considerations to further solidify [its] position in
the palm oil sector, the company had obtained the remaining 51 per cent equity
interest in FAB in December 2013.
With this acquisition, ALPHA became a fully integrated oil palm plantation
company, which enabled it to attain operational efficiencies and synergies of the
plantation value chain within the group. The merging of ALPHA‟s strength in the
plantation and downstream businesses coupled with FAB midstream and
downstream activities is its strategy to become one of the top 10 agri-business
conglomerates in the world by 2020.
The new corporate structure of ALPHA group with 100% interest in FAB
consists of four business clusters to reflect the main business activities of ALPHA.
The four clusters are palm upstream, palm downstream, sugar and other businesses
comprising MLO headed by FAB.
DISCUSSION
ALPHA‟s listing on Bursa Malaysia in 2012 was facilitated by the listing
consultants. Since then, ALPHA has changed its business model and corporate
structure to accommodate the expansion of its business and responsibilities. Such
finding is consistent with DiMaggio and Powell (1983), who claimed that an
organisational structure that arises from the rules of efficiency in the marketplace
is now influenced by the institutional constraints imposed by the state and the
professions. The efforts to achieve rationality with uncertainty and constraint have
led to the homogeneity of structure (institutional isomorphism). They predicted
that isomorphism at the field level becomes more eminent in the situation where
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the field is dependent upon other organisations, which is arguably relevant to
ALPHA, and the increased interaction of the field with the state.
As a publicly listed company in the oil palm industry, ALPHA has the
responsibility to provide the best return for its shareholders and be a growth engine
for the country‟s economic advancement. Along with the other companies under
the scope of ETP, ALPHA must provide various opportunities in terms of new
jobs and investments so that Malaysia‟s economy can be improved and Vision
2020 can be achieved successfully. It must employ short- and long-term strategies
to ensure that the company is always relevant and sustainable in the marketplace.
ETP and listing have subsequently pressured the company to change its business
model and corporate structure. ALPHA has changed its business model from a
developer of commercial plantations focused only on palm upstream only into a
multi-national company involved in integrated and diversified multi-crop agri-
business.
With the demanding current business model, ALPHA must change its existing
corporate structure to align with the new business environment according to
several sectors for better management and increased focus across the industry
chain. The new organisational form (listing, new business model and corporate
structure) has forced ALPHA to become more efficient in every aspect, including
the provision of financial information. This change has indirectly influenced
ALPHA to upgrade its AIS structure. With ALPHA now a publicly listed entity,
many parties, such as Bursa Malaysia, financial analysts and other stakeholders,
are now looking for periodic financial reporting of ALPHA for various reasons.
Hence, the current study suggests that the NEM, ETP and the regulators, such as
Bursa Malaysia and SC, as well as professionals such as the listing consultants,
have influenced the changes in ALPHA‟s business model and corporate structure.
The new business model and corporate structure are then influenced by the
changes in AIS structure of ALPHA. From 2012 to 2015, the AIS structure of
ALPHA changed significantly from containing only SAP into a new structure with
five new systems. Therefore, this study suggests that the NEM and ETP, the
regulators and the professionals are the external forces for AIS change in ALPHA,
while the new business model and corporate structure are the internal factors.
The finding of this study is consistent with that of Dillard et al. (2004), who
suggested that the process of institutionalisation moves in a cascading manner
from the external to the internal forces. Figure 6 presents the research framework
developed based on Dillard et al. (2004) framework, which summarised the
interactions between the external and internal forces influencing the AIS change in
ALPHA. NEM and ETP at the PE level have been catalysts of the entire
organisational change in ALPHA since 2010. Through the NKEAs and SRIs under
the ETP, ALPHA was listed in 2012, and the regulators as well as the
professionals at OF level were involved in the listing process. The forces at the PE
and OF levels served as the external forces influencing the AIS change. In line
with the new form of organisational structure, ALPHA has changed its business
model and corporate structure at the OL to represent the internal forces of AIS
change in the company. As a publicly listed company, ALPHA aims to become a
global player with its new business model, and the corporate structure‟s span
through the supply chain in the industry has forced the company to upgrade its AIS
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structure. The goal of upgrading its AIS is to make the process and delivery of
financial information more efficient and effective.
This study shows that the intra-organisational structures and procedures of
ALPHA are largely shaped by external forces, particularly the ETP. Such finding
is consistent with previous studies which argued the importance of external forces
in influencing organisational change in an organisation (Hoque and Rossingh,
2006; Siti Nabila and Scapens, 2005) Consequently, the new business model and
corporate structure of ALPHA have caused the company to introduce new
practices, particularly in the AIS structure, which have eventually influenced the
routines and behaviours within the organisation. The interactions of the external
and internal forces are also consistent with institutional theory, specifically on the
coercive, mimetic and normative isomorphism. In coercive and normative
isomorphism, the change in companies involves pressures from other organisations
they are dependent on, including government mandates, contract law and financial
reporting requirements (DiMaggio and Powell, 1983). Arguably, ALPHA has
upgraded its AIS in order for financial reporting to be prepared and disseminated
in a more efficient manner to the various users, including Bursa Malaysia, whose
rules and regulations ALPHA is very much subject to.
CONCLUDING COMMENTS
This study aims to identify the external and internal forces and their interactions
which influence the change of AIS and governance in ALPHA. On the basis of
interviews and content analysis, this study provides evidence that the
organisational change in the AIS structure in ALPHA is influenced by external
forces such as NEM, ETP, regulators and listing consultants. The findings show
that government economic decisions; NEM and ETP contribute significantly to the
AIS change in ALPHA. Subsequently, these external forces influence ALPHA to
adopt the new business model and corporate structure, which in turn become the
internal forces of AIS change. Thus, the interactions between the forces flow in a
cascading manner, where the external forces influence the internal forces to
influence the AIS change in ALPHA. These interactions are consistent with
institutional theory, specifically on coercive, mimetic and normative isomorphism.
A key finding in this study is that the government‟s decision wields a
significant impact on organisational stability. This impact is not limited to a small
fraction of an organisation, such as the AIS, but extends to a bigger fraction, such
as the business model, corporate structure and listing of an organisation. For
example, the Malaysian government uses economic measures or imposes drastic
strategies to improve the economy. Indirectly, such actions force companies,
particularly those under the NKEAs, to join efforts to meet the economic targets
outlined by the government. Hence, companies must be prepared for changes
when a radical economic model is introduced by the government.
This study contributes to practice and academic literature in several ways.
Firstly, it provides practitioners enhanced understanding on how the government
exploits private companies to stimulate the nation‟s economic growth through
changes in the economic fundamentals. Moreover, this study becomes more
interesting when it discusses how the economic policy reforms introduced in ETP
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required a drastic change that had never been suggested by other countries
previously. The economy was required to grow by more than half of the current
stake in 2010 within 10 years. We note how the government used the PE power
involving many parties in determining the future direction of the country's
economic situation. Secondly, this study is distinct from other studies because it
focuses on the organisational change and its effect on the AIS structure of an
agricultural company. Furthermore, it is unique because the case study involves an
agricultural company of a government-linked company that transformed into a
publicly listed company. This study examines the nature of the Malaysian state,
the nature of a publicly listed company and the nature of an agricultural company.
The reason for the listing of ALPHA was initially driven by the economic reform
programme, while governmental interest in developing the agriculture industry
was driven by the economic significance of this industry. These issues make this
study the first of its kind in Malaysia.
This study has some limitations. Firstly, this study has limited generalisability
in the context of the structure and geographical area of the company. This study is
conducted using a Malaysian setting on an agricultural company involved in oil
palm plantation activities. Specifically, this study relies on ALPHA, a
government-linked company, in understanding the process of AIS change. Using
case study as the research approach, we are uncertain whether the findings shown
in this study can be applied more broadly to other companies of other industries
and countries. Secondly, the possibility of participant bias may influence the
findings of this study. The data collection is conducted through semi-structured
interview with the officers who are direct users of the AIS in ALPHA.
Consequently, this may cause the analyses and discussion of this case study to be
highly contextual in nature and potentially lead to a degree of bias. Hence, the
response obtained from the interviewees in this study cannot represent the views of
other stakeholders of the company.
Finally, all research irrespective of whether conducted using qualitative or
quantitative methodological paradigm will bear the risk of data validity and
reliability unless appropriate research methods are adopted and that in this study,
an appropriate research method such as data triangulation has been adopted which
has enhanced the validity and reliability of data collection and analyses. In other
words, this study has relied on two main ways in order to obtain valid and reliable
empirical evidence. The first way is the development of the questions for the
interviewees. The questions posed to the interviewees were adapted from Dillard
et al. (2004) and Burns and Scapens (2000) with some modifications to suit the
context of this study. There have been many studies that have also relied on the
questions developed in these two studies, hence, they can be considered as
exhaustively relied upon. The second way is the collection of data using a
triangulation method that allows evidence to be collected from a variety of sources
– interviews, document analysis and collections of archival records – up to
saturation point. Hence, the validity and reliability of evidence is improved.
In summary, the implementation of the ETP led ALPHA to be listed as a public
company in 2012 and subsequently it had to change its business model and
corporate structure in order to accommodate its expanding business activities and
operations. The new business environment required the company to improve
efficiencies in its overall business operations, including AIS structure. The
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evidence from this study shows that ALPHA has changed its AIS structure
significantly due to that. The main reason for upgrading the existing AIS structure
is to raise efficiency of information dissemination. That is, the implementation
government policies which ultimately caused APPHA to experience two-tiers of
organisational change. The findings of this study serve as a guideline for business
practices and contribute to the academic knowledge and literature. Within the
organisational change literature, studies have focused on a single-tier of
organisational change and mainly from the management accounting perspective.
Future research could extend this study by examining the issues related to
organisational change and the AIS in the context of a different industry or country.
ACKNOWLEDGMENTS
We would like to thank the accounting research institute, Universiti Teknologi
Mara, in collaboration with the Ministry of Higher Education Malaysia and also
the Institute of Quality and Knowledge Advancement, for providing the financial
support for this research project. We are indeed very grateful for the grant, without
which we would not be able to carry out the research.
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Appendix E1
Questionnaire
MALAYSIAN AGRICULTURAL COMPANY
SUMMARY OF RESEARCH FOCUS
The questionnaire consists of Six (6) sections:
A. General questions – brief information of the respondents B. New Business model and New Corporate Structure C. Changes in Accounting Information Systems D. Resistance to Change E. Other matters F. Concluding Remarks
A. General Questions 1. How long have you been working in this company? 2. Can you share your job function? 3. Are you part of the team that develop the Accounting Information System
(AIS) and/or are you part of the team that use the AIS?
B. New Business Model and New Corporate Structure 4. Annual report 2012 of ALPHA stated that “We now have the resources to
be a global leader” and the Vision Statement is “to be the leading globally
diversified integrated agri-business”. Can you explain on this? What are
the strategies that have been incorporated in achieving the vision? Have
ALPHA change its business focus recently?
5. ALPHA has adopted a Global Strategic Blueprint which provides a direction of ALPHA in the long run. Can you explain about the Global
Strategic Blueprint? What are the focuses of ALPHA under this new
Global Strategic Blueprint?
6. Any relation of ALPHA‟s new business model, new corporate structure, new vision statement, Global Strategic Blueprint and listing of ALPHA to
the Malaysian Economic Transformation Programme (ETP)?
C. Changes in Accounting Information Systems (AIS) 7. Can you compare AIS structure of ALPHA before 2010 and in 2014?
Situation of AIS structure before and after listing in 2012.
8. What caused ALPHA to modify its existing AIS structure? It is due to: a. Malaysian Economic Transformation Programme (ETP)? b. New business model? c. New Global Strategic Blueprint? d. New vision statement? e. New corporate structure?
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f. Listing on Bursa Malaysia Stock Exchange in 2012 which requires the company to provide additional information and reporting?
g. Weaknesses of previous AIS structure? h. Improve integration function with another department? i. Government‟s requirement? j. New law and regulations? k. Competitive advantage? l. Cost saving? m. Other companies within plantation industry having the same AIS
structure?
n. Influences by group of people within or outside ALPHA such as IT professionals?
o. Improving monitoring function, or for more efficient data processing for decision making?
p. Any other reasons?
9. Can you explain the nature and process of changes in AIS of ALPHA, in term of?
a. Modification, addition, replacement, integration? b. Is it a one off or a gradual change and why? c. Are the changes temporary or permanent? d. Have the number of procedures in AIS increases/changes? e. Were there any changes to the daily process in AIS? f. What are the challenges faced during the transformation of AIS? g. How did the company resolve the challenges? h. Additional staff required? i. New equipment, software and security required? j. Format of reporting changed (content and depth of information)? k. Efficiency of information (number of processes involves in
information chain and provides support to meet deadlines more
effectively).
l. Cost incurred whether substantial figure or just an addition. Cost incurred on software as compared to hardware.
m. Does the development and modification of AIS involve consultants? n. Who were responsible in decision making in deciding whether to
maintain or modify or change the existing AIS?
o. Any meeting carried out to discuss and resolve issues and challenges? p. Any training carried out regularly? q. Did ALPHA produce new set of policies and procedures for the new
AIS?
r. Who were involved in the development of the policies and procedures of the new AIS structure? Any steering committee or project team set
up?
s. Any other aspect of changes
10. Can you briefly about the following AIS:
a. SAP b. Online KPI Reporting & Tracking
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c. Business Planning & Consolidation d. Sunguard Integrity e. Just Commodity f. WebCycle
(Function, implementation, integration, efficiency, cost, report and product)
11. Further explanation of the “Online KPI Reporting and Tracking” in term of:
a. Function of the system b. During development stage, any issues and constraints faced? How
about situation post development stage?
c. Benefits of the system. How can the system benefit the company as a whole? Improve efficiency of the information dissemination? Do you
consider the benefits of the system out weight the cost incurred?
d. Weaknesses of the system e. Did the system required for integration with other systems? Any
issues?
f. Comparison between before and after the implementation of the system.
g. How about staff‟s perception of the system? h. The process of change – Revolutionary or Evolutionary, Progressive
or Regressive and Formal or Informal
12. Further explanation of the “Business Planning and Consolidation” in term of:
a. Function of the system b. During development stage, any issues and constraints faced? How
about situation post development stage?
c. Benefits of the system. How can the system benefit the company as a whole? Improve efficiency of the information dissemination? Do you
consider the benefits of the system out weight the cost incurred?
d. Weaknesses of the system e. Did the system required for integration with other systems? Any
issues?
f. Comparison between before and after the implementation of the system.
g. How about staff‟s perception of the system? h. The process of change – Revolutionary or Evolutionary, Progressive
or Regressive and Formal or Informal
13. Further explanation of the “Sunguard Integrity” in term of: a. Function of the system b. During development stage, any issues and constraints faced? How
about situation post development stage?
c. Benefits of the system. How can the system benefit the company as a whole? Improve efficiency of the information dissemination? Do you
consider the benefits of the system out weight the cost incurred?
d. Weaknesses of the system
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e. Did the system required for integration with other systems? Any issues?
f. Comparison between before and after the implementation of the system.
g. How about staff‟s perception of the system? h. The process of change – Revolutionary or Evolutionary, Progressive
or Regressive and Formal or Informal
14. Further explanation of the “JustCommodity” in term of: a. Function of the system b. During development stage, any issues and constraints faced? How
about situation post development stage?
c. Benefits of the system. How can the system benefit the company as a whole? Improve efficiency of the information dissemination? Do you
consider the benefits of the system out weight the cost incurred?
d. Weaknesses of the system e. Did the system required for integration with other systems? Any
issues?
f. Comparison between before and after the implementation of the system.
g. How about staff‟s perception of the system? h. The process of change – Revolutionary or Evolutionary, Progressive
or Regressive and Formal or Informal
15. Further explanation of the “WebCycle” in term of: a. Function of the system b. During development stage, any issues and constraints faced? How
about situation post development stage?
c. Benefits of the system. How can the system benefit the company as a whole? Improve efficiency of the information dissemination? Do you
consider the benefits of the system out weight the cost incurred?
d. Weaknesses of the system e. Did the system required for integration with other systems? Any
issues?
f. Comparison between before and after the implementation of the system.
g. How about staff‟s perception of the system? h. The process of change – Revolutionary or Evolutionary, Progressive
or Regressive and Formal or Informal
D. Changes in AIS structure, Resistance and Management of Resistance 16. Management of resistance.
a. Are the staffs aware of the changes in AIS? b. How did they react to such changes? What are the staff‟s expectations
from the new AIS? More efficient, easier, faster or job stability?
c. Are there any resistance to adapt the changes in AIS? For example, absenteeism, confront or refusal the use the system.
d. Why did they resist to such changes?
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e. Was the resistance in group or individual? f. Was resistance coming from senior or junior staff? g. How did ALPHA handle the issue of resistance to change? Any staff
involved in development and implementation of new AIS? Feedbacks
from experienced staff are considered? Or staff involvement is only
limited to training? Any workshops organised by ALPHA related to
development of new AIS?
h. Did ALPHA provide interventions to provide understanding and accepting the modified/ new AIS?
i. Is the intervention formal (such as meeting and training) or informal (such as through social gathering)?
j. Did consultants appointed by ALPHA influence and assist BETA to overcome the resistance?
k. Do you consider resistance from staff is effective and caused the delayed in the process of development and implementation of new
AIS? Do you consider their resistance influence the design of the new
AIS?
l. Did they ultimately agree to the modified/new AIS? What do you think that cause them to ultimately agree? If they have not, what
cause them to still resist? Despite the resistance, have their resistance
to change reduce?
E. Other Related matters 17. ALPHA has recently acquired three companies, i.e. M Company Bhd, PU
Plantation Bhd and PT CN. Are they using the same system? Are these
systems integrated? If integrated, were there any issues arise in process of
integration? How ALPHA overcome the issues?
F. Concluding 18. Do you consider changes in existing AIS structure of ALPHA
significant?
19. Do you think the modified/new AIS are able to meet the provision of information required by ALPHA? Are there any further initiatives to
further improve the AIS?
THANK YOU FOR YOUR TIME AND SUPPORT
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