Live Nation Entertainment

Content of the paper

Introduction: Clear and concise. 1 page maximum to include company and industry information. Analysis is concise, detailed, thorough; accounts for all five forces. - Each Porter force is discussed and applied to the assigned company and industry - Each force rating (e.g. high, moderate, or low) identified for each five forces category - Includes a minimum of two five forces characteristics applied and explained for each of the five forces Structures the paper in a readable and professional style, with section headings, including each of the Porter five forces applied to your assigned company Conclusion: summarizes key points of paper and provides an evaluation of the company’s five forces strengths in relation to the industry as a whole.

42.0 to >0.0 pts Full Marks

0.0 pts No Marks

42.0 pts

This criterion is linked to a Learning OutcomeIntroduction/Conclusion

- Introduction: Clear and concise. 1 page maximum to include company and industry information - Conclusion: summarizes key points of paper and provides an evaluation of the company’s five forces strengths in relation to the industry as a whole.

16.0 pts Full Marks

0.0 pts No Marks

16.0 pts

This criterion is linked to a Learning OutcomeResearch element

Research elements Research sources are thorough and appropriate for business analysis; -. – must include Porter article reference and a minimum of 6 additional research sources from on the company company and industry. Note: textbook and company website may be used, but are in addition to the 6 research sources. In other words, Porter paper, textbook, and firm website are in addition to the 6 required research sources.

12.0 to >0.0 pts Full Marks

0.0 pts No Marks

12.0 pts

This criterion is linked to a Learning OutcomeFive Forces graphic

Prepares five forces graphic that clearly ties in with analysis -graphic is specific to and presents highlights of key aspects of student’s analysis -Ratings (e.g. high, moderate or low) identified for each Five Forces category - At least two reasons for the student’s rating in each category Hint: the graphic should be able to stand alone as a summary of your findings

10.0 to >0.0 pts Full Marks

0.0 pts No Marks

10.0 pts

This criterion is linked to a Learning OutcomeWriting style: concise, clear, masters-level, APA format

Business style writing - writing is concise, clear, master’s-level, APA format, e.g. would be comfortable submitting the paper to senior-level leadership.

10.0 to >0.0 pts Full Marks

0.0 pts No Marks

10.0 pts

This criterion is linked to a Learning OutcomeWriting Mechanics

Flawless spelling, punctuation, grammar; Business-style writing

10.0 to >0.0 pts Full Marks

0.0 pts No Marks

10.0 pts

Total Points: 100.0