Consumer behavior

Running Head: CONSUMER PERCEPTION.

1

Consumer perception 6

Consumer perception: Exam 1

March 19, 2019

Customer perception is a concept in marketing that shows how the customer thinks about the services offered by a company and its products. Customer perception concept is an essential factor, which determines the success of a product brand of a company. The perceptions can be negative or positive. If the customer perception towards a certain brand of a product is positive, the customer will automatically consume that brand of a product. On the other hand, if the customer has a negative perception towards a brand of a product, the customer will unluckily consume the product, (Radman, 2005). The positioning of the brand in the market determines how the consumer will perceive the product. Also, the brand personality and its characteristics plays a big role. For example, Apple Company is perceived positively in the market by its customers due to its continuous innovative in product manufacturing. The company has products that are performing good, making connection with their customers.

Memory is a person ability to encode, store, retain and recall information and experiences encountered during the past in a human brain, (Craik, & Jennings, 1992). Memory is the average of what a person can remember and it gives us learning and adaptive capabilities from previous experiences as well as relationship building. Forgetting at a level of behavior is brought about by interference. Old experiences are interfered with the learning of new things and old memories interfere with the retention of learning new things.

It is marketers' responsibility to ensure that consumers do not forget that the products exist in the market. A marketer must come up with strategies that will make consumers to remember that the products still exist in the market. A marketer can create strategies that affects consumer forgetting. A marketer should create strategies such as, ensuring that the products are differentiated in branding. Differentiated brands sticks to the minds of the consumers, whenever they see the product they already know the company it comes from and they can hardly forget because of its unique brand. A marketer should do regular advertising so that it can remind the customers that the products still exist. Also regular advertising will attract more customers. Regular advertising will remind the consumers about the product and it will prevent them from getting memory interference from the competitive products in the market. A marketer should ensure that there is no scarcity of products in the market. Ensuring that the products are always available will make the consumer not forgetting about the product. In addition, a marketer should make sure that the products are in favorable prices and packed in different quantities so that can serve both middle and high-class consumers in the market.

References:

Craik, F. I., & Jennings, J. M. (1992). Human memory.

Radman, M. (2005). Consumer consumption and perception of organic products in Croatia. British food journal, 107(4), 263-273.

Application Section

1-1. Most likely the consumer market segments for robots would be either older or middle age groups that can afford a robot and also have the knowledge to understand the product. These robots would be the most useful for these age groups because they can help the senior citizens has well had middle age consumers that are dealing with a certain medical problem that can use extra help. There are many things these robots can help with especially around the house if these older consumers aren’t able to maintain their house chores.

1-2. Providing access for available robots to these illness consumers to help around the house would be a great idea. In today's sociality it is hard to find a trustworthy house carrier. Having the robot be relatable to all kinds of backgrounds and safety be watched will help consumers in a positive way.

1-3. Consumers have a concern with safety and the trust in having someone take care of them or their belongings. Markets can address these issue by modifying their fear and showing consumers that there will be a resulting to calm their fears in buying a robot.

4-1. Classical conditioning is the process that contains two stimuli being paired constantly. Albert Einstein is a famous face which is also well known as a genius legend in the science world. Albert Einstein being the face of an avatar representing the site would connect a collation that relates to people wanting to be known as a knowledgeable person like Albert Einstein.

4-2 Instrumental conditioning is the process of reinforcing and also inhibiting the product toward the consumers. For example, when we learn how to perform certain behaviors that result in a positive outcome. Instrumental conditioning takes the responsibility of influencing consumers.

4-3. An associative network is where stored new and past information is held. I believe that Yes, the consumers build these certain connections formed from these avatars to influence others in believing in what they are promoting. The idea of a consumer’s associative network is determined on the experience that the consumers had prior.