Consumer Behavior Assignments
cam15
ConsumerBehaviorAssignments.docxChapter Four
Assigned Reading
Chapter Four
Written Assignment
Read the below case study and answer the corresponding questions.
Case Study: ch04_case.pdf ch04_case.pdf - Alternative Formats
Your write-up should be approximately 500 words in length. Provide as much detail as possible.
Chapter Five
Assigned Reading
Chapter Five
Written Assignment
Read the below case study and answer the corresponding questions.
Case Study: ch05_case.pdf ch05_case.pdf - Alternative Formats
Your write-up should be approximately 500 words in length. Provide as much detail as possible.
Chapter Six
Assigned Reading
Chapter Six
Written Assignment
Read the below case study and answer the corresponding questions.
Case Study: ch06_case.pdf ch06_case.pdf - Alternative Formats
Your write-up should be approximately 500 words in length. Provide as much detail as possible.
Chapter Seven
Assigned Reading
Chapter Seven
Written Assignment
Read the below case study and answer the corresponding questions.
Case Study: ch07_case.pdf ch07_case.pdf - Alternative Formats
Case questions should read:
1. If you are in charge of the marketing strategy for Coca-Cola BlãK in America, who should be your target consumers? Why?
2. What kinds of advertising messages would appeal to the target consumer to cause an attitude change toward Coca-Cola BlãK?
3. Compared to ordinary Coca-Cola, Coca-Cola BlãK is expensive ($1.99). How should Coca-Cola BlãK be positioned?
Your write-up should be approximately 500 words in length. Provide as much detail as possible.
Chapter Eight
Review Assigned Reading
Chapter Eight
Written Assignment
Answer the following:
Part I
Make a list of all the formal and informal groups that you belong to.
1. Which ones are most important to you? Why?
2. How long have you belonged to these groups?
3. If they are formal groups, what was the process of joining?
Part II
Locate an advertisement that uses a theme of conformity. This can be to either get a customer to conform to trends, or to avoid following a crowd and instead acting individually.
1. Do you think the ad is effective? Why or why not?
Your write-up should be 600+ words in length. Provide as much detail as possible.
Chapter Nine
Assigned Reading
Chapter Nine
Written Assignment
Read the below case study and answer the corresponding questions.
Case Study: ch08_case.pdf ch08_case.pdf - Alternative Formats
Your write-up should be approximately 500 words in length. Provide as much detail as possible.
Chapter Ten
Assigned Reading
Chapter Ten
Written Assignment
Read the below case study and answer the corresponding questions.
Case Study: ch09_case.pdf ch09_case.pdf - Alternative Formats
Your write-up should be approximately 500 words in length. Provide as much detail as possible.
Chapter Eleven
Assigned Reading
Chapter Eleven
Written Assignment
Read the below case study and answer the corresponding questions.
Case Study: ch11_case.pdf ch11_case.pdf - Alternative Formats
Your write-up should be approximately 500 words in length. Provide as much detail as possible.
Chapter Twelve
Assigned Reading
Chapter Twelve
Written Assignment
Read the below case study and answer the corresponding questions.
Case Study: ch12_case.pdf ch12_case.pdf - Alternative Formats
Your write-up should be approximately 500 words in length. Provide as much detail as possible.
Chapter Thirteen
Assigned Reading
Chapter Thirteen
Written Assignment
Read the below case study and answer the corresponding questions.
Case Study: ch13_case.pdf ch13_case.pdf - Alternative Formats
Your write-up should be approximately 500 words in length. Provide as much detail as possible.
Chapter Fourteen
Assigned Reading
Chapter Fourteen
Written Assignment
Read the below case study and answer the corresponding questions.
Case Study: ch14_case.pdf ch14_case.pdf - Alternative Formats
Your write-up should be approximately 500 words in length. Provide as much detail as possible.
Chapter Fifteen
Assigned Reading
Chapter Fifteen
Written Assignment
After completing the chapter reading, answer the following questions.
· Describe an instance when you complained about poor service. Using Exhibit 15.1 (chapter slide 4), explain how you complained to the establishment. Was your complaint acted upon by the service-providing firm?
· What are the cognitive and affective components that help shape post-consumption behavior?
· List types of WOM (Word-Of-Mouth) and/or publicity that are not necessarily negative.
· What are the different types of switching costs that a consumer faces? Provide examples of each from your own consumer experiences.
Your write-up should be approximately 500 words in length. Provide as much detail as possible.
