Final project 7-1

Consumer Analysis for College Sports

Antonio McClan

SNHU

Question 1: What are the demographics of the audience that you want to reach?

The sports organization that I work for is an organization that is fascinated with sports and has come up with an approach to sponsor sports activities, especially in colleges where sports takes talented players to places. We are locating any form of college, both public and private. The college might be owned by a European, an American, an African American or an Asian. The college can be a new one or one that has been in existence for years. We wouldn't mind accepting the colleges that have a lot of students or fewer concerning the minimum number of students that are available in the colleges. The distance from our headquarters is not a factor that would change our minds not to accept any college; instead, we would work with them just as the one that might be located in the same state as us.

Question 2: Explain the primary behavioral motivations for these consumers?

The participating institutions that will be part of our program will encounter some benefits. First, these institutions will get to be part of the NCAA, which will come with some other benefits. The schools will be receiving revenue from our programs to support the college athletes that will be present in these institutions. These funds could be extra or will be increasing with time as our organization keeps on growing. Furthermore, our organization will be providing additional services to the colleges; by this, I mean that we will be in charge of branding the college jerseys. They will be further motivated by funding the colleges to travel to other states to participate in friendly matches with other colleges that are also part of the program.

Additionally, Colleges that will be found not caring for the athletes will be punished by the termination of contract or other punishment. This will encourage them to use the funds that we provide for the athletes adequately. The athletes will be medically insured so that when they get injured, their medical cover will be available to ensure that they are well taken cared off until they recover. The colleges will also be responsible for ensuring that the conduct of the athletes is commendable and also ensuring that their grades are well monitored to be the grade C and above. The colleges will be accountable for the athletes so that they would be on the safe side with the organization.

Question 3: How does the current political environment (local, national, or global) influence your new audience?

We are almost in the on-peak of political activities, and various politicians have pitched on funds as well as other activities that would make the college sports advertisement and recruitment success. Most politicians are from the national governments who have to influence the customers to join and participate in these programs since they are shareholders. They do this to attract more people to be on the right side with them. However, they help us reach a broader market, and therefore, we get to receive more customers from a more inclusive environment. The local political situation, on the other hand, participates by bringing the customers to our doorstep personally, since these are customers that had promised to help who are not well off in their activities as colleges and would want to grow into large institutions.

Question 4: What social and cultural aspects influence these consumers? Provide examples.

Colleges, unlike other institutions, want to be realized by the public, so that they would get more students to join them. In this case, they would want this type of program to run in their institutions because it would increase their social well-being, which is the aim of many institutions. Moreover, the colleges would want to maintain their culture of always being on top, or striving to be on the top at something. In this case, if not the sports, they might get a student that will end up making history in the school, thereby raising the school to the glory which they have always wanted. The need to be recognized would also be possible since this program comes with the aim of increasing the sports season from one to two which will improve their social interaction with other schools, therefore, learning a thing or two.

Question 5: What are two available media channels that you would choose for communicating with this new audience and why?

It is evident that in the today world, social media is a platform that can reach the furthest and smallest corner of the world. Using social media would guarantee the organization the great environment that they require. In the social media platform, there exist Facebook, Twitter, Instagram, YouTube, among others, where every college can be accesses and advertisements posted for the public to see. The other channel that I would use is televisions which also have a wide range of viewers from all over the nation, and here, we can form advertisement that will attract the attention of both private and public colleges. This will attract most universities that want to be noticed for future success.