Develop a plan to update an online educational campus website

I.Background The crisis caused by the Covid19 pandemic has serious implications for the education

sector in all countries of the Americas region, bringing with it some challenges and opportunities for the

reform of education systems with an emergency approach.

The most widely used strategy currently is remote learning using online tools, but also podcasts and

other resources that require less data usage by downloading them on a mobile device to ensure

educational continuity

II.Justification The Virtual Campus is a useful tool for easy access to. The Campus has self-directed and

directed courses; this model adjusts to the complex schedules of volunteers, staff and the general

public. One of the characteristics that makes the Campus a fundamental platform in the framework of

the Covid-19 pandemic, is the interaction in the whole teaching-learning process with individual and

continuous monitoring, encouraging participation and collaborative learning, taking advantage of all the

tools provided by the e-learning platform: forums, chat, email, interactive content, case studies,

discussion forums, self-assessment tests, links to external websites, infographics, videos, bibliography,

news, among others. In the context of the Covid-19 pandemic, the National Societies have had to

rethink the ways to train themselves, manage their networks, disseminate their information, and access

essential educational material for their work.

The Campus comes to contribute and provide new possibilities through information technologies, which

are updated and changing every day. The current platform uses Adobe Flash Player. Flash is a computer

application included in the multimedia player category (it was made up of animation software, plus a

player or virtual machine that hosted the software and the specific information it contained). On

December 31, 2020, Adobe ended technical support for the program, ending 24 years of existence. This

means that as of January 2021 it will no longer receive security updates or technical support. Since this

change, many of the learning platforms and operating programs have had to look for alternatives to this

change. The Campus is no exception, it will have to make the transition to another application and thus

streamline the way material and courses are displayed and reproduced in order to adjust to a more

modern and efficient technology. This change is also important as it will improve the face (visual and

interface aesthetics) of the platform, making it easier for users to understand and use its interactive

elements.

A modern and clean design will be sought that goes hand in hand with the accessibility provided by

mobile devices (cell phones, tablets), as well as computer equipment. An important element in the

direction of improving the platform in terms of accessibility is the fact that older volunteers need not

only to be trained in the use of new technologies, but also that the new Campus interface will make it

easier to visualize content and interactive elements. We will also seek to work together with the

department specialized in Protection, Gender and Inclusion (PGI), in order to update the platform in

terms of inclusive language, accessibility for people with disabilities and other relevant issues related to

access to information. In addition to improving accessibility to the platform, we will seek to generate an

aggressive publicity campaign that seeks to project the substantial material, CREPD, and the different

SNs

III. Objective of the Update Update the campus through the modernization of the visual presentation,

content organization, transition to other applications to be a virtual platform at the forefront of new

trends in education and technology for greater coverage and accessibility.

IV. Methodology The following phases are proposed for updating the campus:

1. Change of image: Through the hiring of professional web design services, and taking into account the

Federation's visual identity, a reengineering of the platform's interface will be carried out in order to

make it more attractive and interesting for all audiences, considering aspects of social inclusion.

2. Platform maintenance: As part of the update, a new budget is estimated for the maintenance of the

platform through the International Training School to improve its interactive elements, reorganization of

content, technical support to users, among others.

3. Reorganization of academic offerings: Organize the catalog of courses available on campus according

to sectors of intervention, also global or regional trainings, classification by languages according to

availability.

4. Updating of courses: Currently and due to the new pandemic context, it is necessary to update the

academic offerings in order to respond to specific training needs in the region to strengthen the

competencies of volunteers. It is also necessary to transition the courses that are using Adobe Flash

Player to another application that is functional and interactive. For more information on current courses

see attached documents: Moodle platform report and CREPD courses report.

5.Promotion and dissemination strategy A strong promotion and dissemination campaign will be

produced through social networks (Facebook, Twitter, Instagram) and the website. Informative material

will also be disseminated through newsletter emails using the MailChimp platform. Some of the

products that will be generated will be explanatory videos describing the different courses and how to

access them; infographics with information focused on relevant topics of the courses or the Campus;

parallel to this, a possibility for promulgation and publicity would be to look for a public figure in

entertainment who has links with the Federation or some National Society and that this person can

donate part of his/her time to publicize the Campus through networks.

The budget will be used to pay for social media advertising campaigns and expenses incurred for design,

web design or to pay for the MailChimp or website.

V.Budget Approximate amounts:

1 Image change $20,000

2 Platform maintenance $5,000

3 Reorganization of academic offerings $13,000

4 Updating of courses ($100 per course currently 3 courses outdated) $300

5 Promotion and dissemination strategy $2500 2,500 Total $40,80