Capstone Component 2: Recommendation Presentation

FEASIBILITY STUDY RECOMMENDATION BY LEA MAXWELL

FEASIBILITY STUDY OVERVIEW

• NWSL expanding Youth Programs in Africa

• Spread awareness of the sport and build upon the existing programs

• Target as many girls to allow as many of them to play and participate best they can

CAPITAL REQUIREMENTS

 Office in Johannesburg and Accura- around $22,268 per year

 Soccer equipment- around $10 per player

 2 Fields (One in each city)- approx. $80,000-$200,000

FIRST RECOMMENDATION

 Large focus on Middle, High School and College Students

 Goal: To have them succeed in all endeavors but to also scout for professional players

SECOND RECOMMENDATION

Hire staff and coaches to aid in the program and to have

enough for both cities

Invite Coaches with experience or even experienced players to help in developing others to help get a great foundation for

the program

Coach Desiree Ellis of South Africa’s national team

 African Culture

 The amount of interest in the sport

 Low demand in allowed to play

POTENTIAL ISSUES

MANAGEMENT STRATEGIES

 Adaptive Strategic Management

 Be willing to adapt to a constant changing environment

MARKETING STRATEGIES

 Relying on Social Media and Broadcasting partnerships and deals

 African Culture tie-ins

PUBLIC RELATIONS

 Promoting the event in conjunction with African Culture Events

 Social Media platforms to showcase women in the sport and the culture together

Festival of African Culture

COMPETITIONS

 The popularity of Men’s soccer

 Interest of watching Women’s soccer

 Interest of girls wanting to play

REFERENCES

 Ajoku, L., & Demisse, M. (2022, October 24). Soccer can transform the African cultural and creative ecosystem. Quartz. Retrieved December 2, 2022, from https://qz.com/soccer-can-transform-the-african-cultural-and-creative-1849675934

 Benefits - why sports participation for girls and women. Women's Sports Foundation. (2019, October 3). Retrieved December 21, 2022, from https://www.womenssportsfoundation.org/advocacy/benefits-sports-participation-girls-women/#:~:text=Girls%20and%20women%20who %20play,who%20do%20not%20play%20sports.

 Clough, K. J. (2021, August 19). 5 types of strategic management. LinkedIn. Retrieved January 14, 2023, from https://www.linkedin.com/pulse/5- types-strategic-management-kenneth-j-clough-phd/?trk=articles_directory

 Cost of living in South Africa. Expatistan, cost of living comparisons. (n.d.). Retrieved December 18, 2022, from https://www.expatistan.com/cost- of-living/country/south-africa

 Gentrup, A. (2022, July 13). Rights deals could boost women's sports into $1B industry. Front Office Sports. Retrieved November 20, 2022, from https://frontofficesports.com/womens-sports-media-rights-surge-toward-1b-in-value/

 National Women's Soccer League Official Site. NWSL. (n.d.). Retrieved November 19, 2022, from https://www.nwslsoccer.com/about-the-nwsl

 Oyediji, O. (2021, October 7). The challenges of the girl child in the pursuit of a football career: An african perspective. Sports Blog by Bettitude. Retrieved December 21, 2022, from https://www.bettitude.com/blog/the-challenges-of-the-girl-child-in-the-pursuit-of-a-football-career-an-african- perspective/

 Worldwide outreach. Women and Girls in Soccer. (2021, October 7). Retrieved December 2, 2022, from https://www.womenandgirlsinsoccer.org/our-programs/worldwide-outreach/