AMANDA SMITH PROJECT

Running head: Evaluation Plan 1

Evaluation Plan 2

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Describing the Overall Evaluation Plan: Formative and Outcome Evaluation

Different organizations are offering healthcare services, and therefore, competition in this industry has increased. To make sure that our organization can retain its market share and customers, few strategies must be put in place to attract customers. Marketing will help make customers aware of the services and products being presented by our healthcare organization, and therefore it is essential. Marketing is usually costly and requires a crucial process of developing a marketing plan and then implementing it (Ramsenthaler, 2016). A marketing plan is a report which outlines the marketing strategy being adopted by the organization. The implementation of this plan involves the strategies that will ensure that all the project campaigns are carried out within the set timeline and that all the costs are well budgeted. This paper will highlight the process of implementing a marketing plan in the subsequent paragraphs.

Processes of Implementing a Marketing Plan

Strategy implementation, also known as the marketing mix, is the costliest step in marketing and involves four cornerstones, which are pricing policy, product policy, communication policy, and distribution policy. Before implementing the marketing plan, it is crucial to identify a team responsible for implementing all the project campaigns for marketing. Communication is important at this stage so that all the team members are familiar with the implementation process's objectives to ensure that this process runs smoothly (Richards, 2017). Timeline, timeframe, and the tools that are needed in the implementation of the strategies have to be laid out clearly so that they are easy to follow.

Marketing timeline and timeframe

Having a well laid out timeline helps plan all the activities being carried out in the implementation process and prevent actions from being mixed up. A timeline contains information such as the budget for a particular project, the group responsible for carrying out the project, and the time the project will run. For example, in my health implementation program, I choose to construct an annual timeframe meaning that my campaign activities will be distributed across all the twelve months. All the important events such as the hospital anniversary, HIV AIDS day, Cancer awareness month, and all other significant events in the hospital calendar must be included to plan effectively how marketing campaigns will be carried out. Also, the goals for each campaign project have to be clearly laid out so that I can track the success of the project (CosSchedule, 2020).

Tools needed

For implementing a marketing plan, several tools can be used to ensure that the implementation process is carried out smoothly. The use of project management software can help assign tasks of various projects to the team members and set the deadlines for all the projects. Having software makes it easy to make any necessary adjustments needed in the implementation process. A dashboard is also a needed tool that can help track all the marketing KPIs and metrics and then easily display the analyzed data to understand (CosSchedule, 2020). This will track if the marketing strategies have been successful according to the revenue being made by the organization.

Challenges

Lack of resources to implement the marketing plan is one barrier that I can face. This is because implementing a marketing plan is very costly and may require more resources than earlier budgeted. Therefore, I can adapt by being flexible in making budgets for different project campaigns and utilizing minimal resources provided (Richards, 2017). Also, it is best to choose a strategy implementation method which is accessible, affordable, and scalable.

References:

CosSchedule, (2020). How to Plan Projects, Events, and Campaigns With Marketing Timelines. Retrieved from https://coschedule.com/marketing-strategy/marketing-timelines/

Ramsenthaler, P. (2016). The 5 Elements of effective Marketing Planning. Retrieved from https://www.marmind.com/en/5-elements-effective-marketing-planning/

Richards, F. (2017). How to Create an Implementation Time-line for a Marketing Plan. Retrieved from https://bizfluent.com/how-8467396-create-implementation-timeline-marketing-plan.html