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Formative Evaluation 5

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Formative Evaluation: Determining Intervention Needs and Approaches

Formative evaluation is an important thing and tool to use when coming up with a program that is to be developed and implemented. It helps provide information that is critical to improving and a given program and, at the same time, allowing it to achieve its ultimate objectives. Therefore, health care evaluation is a critical in-depth look through different processes that encircles a health care facility whose main aim is to fulfill its long-term and short-term goals. These healthcare aspects that are looked at in-depth include effectiveness, which its benefits are measured by developments in the health sector (Rostami et al., 2018). The formative evaluation process is carried in before a program is even implemented. This shows its importance in predicting that the program needs to target the results from this will at long last help, thus determining the type of program to be adopted to suit the kind and style of audience and community, respectively. Thus, this paper will take its time to look at and evaluate different examples of formative evaluation around the health sector in terms of programs that can be efficiently used in the marketing plan of the same. It will also look at how constructive methods can be included and mixed in designing a health care service marketing plan.

There are different types of formative evaluation programs that can be used to market a healthcare program. This evaluation designs help in a great way to assess health marketing and disease prevention programs. Each of this type uses different approaches and, collection of data and measuring the data collected.

Process evaluation is a formative evaluation method whereby it takes time to assess the type of program and activities or services that the healthcare program targets to take. It also deals in evaluating the quantity that is the magnitude of the program in that the extent to which the program will have an impact on both the community that it targets and the people and the number of individuals per kilometer squared that it wants to reach out to and affect. The process evaluation type of formative evaluation also sees that it evaluates the program's quality and the services that the same needs and hopes to achieve in the long run (McGowan et al., 2018). When this is captured in the formative evaluation program, it will be a good marketing plan whereby the goals and the long-term objectives of the said healthcare program are set to achieve in the end.

Outcome evaluation is a formative evaluation type where the evaluation looks at the proposed program's short-term and long-term goals. These goals and objectives are put in a way that will explain the changes in conditions related to health, the type of life that is lived. In this case, the objective will be a quality lifestyle and behaviors that should be adopted in the long run, which should be positive behaviors that will eventually lead to the better living of the program's people. The objectives stated in this e type of formative evaluation are supposed to clear and precise, which will be an added advantage to the program's marketing strategy. (Parry et al., 2017).

The formative evaluation methods are basic and straightforward. It is important to note that the ultimate goal for this formative evaluation process is to monitor the thing that they are applied to and, at the same time, give active feedback that can be used by the designer to improve the program (Lee et al., 2018). The main things that these methods look to achieve are identifying strengths and weaknesses and targeting the areas that need to be corrected. It also helps identify the areas that the prospects of the program are struggling at and provide immediate solutions to the same. For instance, in the process evaluation technique, the program will draw a concept that will be represented in the form of a picture that will try to develop a simplified model of the program easily understood by the individual parties. This will include the activities that the program targets to take and how it will take it. This is important since it will provide a road map of the whole program in a nutshell and how it can be achieved. The method will also capture the entire program's main points to capture the activities that include the quality, quantity, and magnitude of the said program (Lee et al., 2018).

To conclude, formative evaluation is an important tool to have while seeking to propose a program that an individual or an organization has. This tool is essential since it helps make the whole program focused and makes the program easy to achieve its ultimate short term and long-term goals in a scheduled timeline that will not stress the program itself. Therefore, the importance of this cannot be underestimated in any field that one wants to explore. In our case in the health sector, formative evaluations have so much information that can be learned from and correcting mistakes for future correctness and perfectness, which will result in the long run foster success of the said program..

References

Lee, A., Sandvei, M., Asmussen, H. C., Skougaard, M., Macdonald, J., Zavada, J., ... & Gudbergsen, H. (2018). The development of complex digital health solutions: formative evaluation combining different methodologies. JMIR Research Protocols, 7(7), e165. Retrived from, https://www.researchprotocols.org/2018/7/e165/?utm_source=dlvr.it&utm_medium=facebook

McGowan, J. J., Cusack, C. M., & Poon, E. G. (2018). Formative evaluation: a critical component in EHR implementation. Journal of the American Medical Informatics Association, 15(3), 297-301. Retrieved from, https://academic.oup.com/jamia/article-abstract/15/3/297/728289

Parry, G. J., Carson-Stevens, A., Luff, D. F., McPherson, M. E., & Goldmann, D. A. (2017). Recommendations for evaluation of health care improvement initiatives. Academic pediatrics, 13(6), S23-S30.retrieved from, https://www.sciencedirect.com/science/article/pii/S1876285913000995

Rostami, P., Ashcroft, D. M., & Tully, M. P. (2018). A formative evaluation of the implementation of a medication safety data collection tool in English healthcare settings: A qualitative interview study using normalisation process theory. PloS one, 13(2), e0192224. Retrieved from, https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0192224