FINAL

Introduction

The promotion of a health service marketing program on obese youths from a diverse, economically active society compels that I identify the most sensitive and appropriate cultural elements. This healthcare marketing plan would focus on a culturally sensitive care which reflects the capacity to value clients’ feelings, attitudes, or situations towards promoting their wellness (Fregidou-Malama & Hyder, 2015). This response would act on clients' shared ethnicity, nation, cultural heritage, and language, thereby creating the feeling of client satisfaction. The program plan would structure the care with professionalism and relevancy to the client's wishes and expectations. It would require every medic on the team to develop a keen interest to patients, conduct themselves professionally and on time to create satisfaction (Caliendo & Gehrsitz, 2016). This plan would also seek the display of warmth, support, empathy, genuineness, and respect for patient interactions.

The plan would comprise strategies of learning client patterns of communication in terms of verbal or written approaches, thus affirming their community values. More so, we would seek clarification on whether the clients regard relationships during service delivery or speed and efficiency. The plan would address their racial and, linguistic and cultural variations by employing a team comprising of members from the local community (Caliendo & Gehrsitz, 2016). This strategy would make them feel part of the program and not an outsiders. This plan would address the issue of cultural diversity by building relationships with clients and their families. This approach would attract business partnerships between caregivers and clients families, especially if they are Asians, Africans, Hispanic, and Arabs. These groups have a culture that values healthy relationships. The plan would design a strategy that includes females in the program to deal with the issue of gender variations for these obese youth (Fregidou-Malama & Hyder, 2015). The plan would proactively create links with the relevant institutions towards enrolling obese children from low-income families for health funds. This approach would prevent the health institution from incurring losses in this healthcare system business.

The Impact of Culturally sensitive Elements and Considerations

Scholars have depicted that culturally critical factors play a crucial role in caregiving marketing. Poor communication, between the caregiver and the ever vulnerable contemporary youth clients, is likely to harm the plan by destroying the trust between them (Fregidou-Malama & Hyder, 2015). Clients may refuse to share their personal information which could have influenced proper interventions. Poor communication could also create doubts among the clients in regards to the level of experience among caregivers. This situation would also interfere with client satisfaction, thereby threatening to tarnish and invalidate the professionalism of the facility and program.

The friendship between clients, especially the Arabians, Africans, and Hispanics, would often lead to long-lasting business relationships and enhance loyalty. The weak correlation between such clients would affect the current and future business transactions in service delivery (Caliendo & Gehrsitz, 2016). Similarly, the isolation of cultural and linguistic element from the plan would not only isolate clients from the program but also establish a communication barrier. As a result, clients would refuse to participate in the program and turn, affect the business side of the healthcare service delivery.

Conclusion

Conclusively, clients from wealthy families are usually sensitive to quality health care services. Lack of satisfaction in service delivery due to underperformance or using wrong procedures could attract legal measures and hefty penalties. This plan would consider the business side of the healthcare facility by addressing the financial needs of clients from low-income families. Lack of proactive strategy to address their business needs would cause economic losses to the healthcare facility. This facility would have to offer services on credit, especially in emergency cases with the uncertainty that clients will pay their bills.

References

Caliendo, M. & Gehrsitz, M. (2016). Obesity and the labor market: a fresh look at the weight penalty. Econ Hum Biol: 23:209–25.

Fregidou-Malama, Maria & Hyder, Akmal. (2015). Impact of culture on Marketing of Health Care Services- Elekta in Brazil: International Business Review, Elsevier, Vol. 24 (3): Pp 530-540.