FINAL

Describe the health literacy of your target audience for your marketing plan.

Health literacy is the ability of an individual to obtain and process health information (Gabarron, Lau & Syed-Abdul, 2016). Ideally, this information helps people make health decision either for themselves or for close relatives (Skurka, 2017). The youth who are my target audience typically lack numerical skills. Thus they can be said to be health literate. These individuals can accomplish everything that has to do with numerals but cannot calculate cholesterol or measure medications.

Additionally, the youth are in no position to share the history of their health with healthcare facilitators. Moreover, the youth who are my target audience are not in a place to navigate the healthcare system. Thus are not suited to locate health service providers in their surrounding communities. Also, the youth do not have adequate information on nutrition, and therefore they end up consuming the wrong diet (Skurka, 2017). This is the reason why the youth are suffering from obesity. I believe that the target audience of the marketing plan can be described as relatively health literate. They are always engaging in self-health care and the management of diseases but lack some other aspects of health literacy.

Explain how your marketing plan will address the health literacy of your target audience.

My market plan will be aimed at the youth; thus, I will use the most popular social media platforms among the youth. In the plan, I will reinforce the importance of being health literate. I will include as many health topics as possible as a way to make the youth health erudite. Some of the topics that I will include in the market plan include the need to have a proper diet, causes of diseases, and the need to exercise regularly. This information will ensure that the audience is aware of health information and can apply the knowledge when need be (Skurka, 2017). Moreover, in the plan, I would ensure I explain how the human body works to give the audience a glimpse of what to expect from their body. With this information, the youth would not become very worried when they are diagnosed with different illnesses that are not very serious.

Describe two strategies you might take to best tailor the messages in your marketing plan to promote uptake within your target audience and explain why.

The youth are mostly on social media; thus, social media will be the most effective way to reach a large number of youths. The radio and television is also another platform that I intend to use as the youth are active contributors on broadcast and cable television. I mean to come up with a message that is appealing and is clear for a more fundamental understanding. The message will be enhanced with audio and video files. This move will make the message more attractive to young people since they resonate well with these type of messages (Skurka, 2017). Additionally, I intend to share the message on Instagram, Facebook, Twitter, and Pinterest as they are very popular with the youth. I will sponsor the messages on social media so that the message can reach as many youths as possible. 

Social media is a sufficient market tool for the youth as they can use these platforms to share and engage (Parvanta, Nelson & Harner, 2018). On social media, the youth will participate in the benefits of proper nutrition as represented in my message. Moreover, I will continue sponsoring the message until the youth get the message and become more literate on health issues. In the end of the marketing period, I believe that the strategy will be successful.

References

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Gabarron, E., Lau, A., & Syed-Abdul, S. (2016). Participatory health through social media. London: Academic Press is an imprint of Elsevier

Parvanta, C., Nelson, D., & Harner, R. (2018). Public health communication: Critical tools and strategies. Burlington, MA: Jones & Bartlett Learning.

Skurka, M. F. (2017). Health information management: Principles and organization for health information services. Hoboken, New Jersey: Jossy-Bass & Pfeiffer Imprints, Wiley.

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