AMANDA SMITH PROJECT

INSTRUCTOR FEEDBACK

Hello! You did a good job discussing your population along with 2 barriers and potential solutions. Nice work!

Engage Target Audience/Communities

Community engagement is a way that ensures community members, or the proposed focus group has access to the proposed service, and they can contribute and understand what the service is all about. The group develops functional capabilities that help them to participate fully. Community engagement is also essential because it ensures the services to be provided will meet the needs of the group being served. Engaging the target audience means knowing and understanding the audience. This paper discusses the ways and barriers that a health care administrator faces when beginning to target a specific group.

Patients should be engaged in prenatal care because pregnant women can make informed decisions to improve their care, health, and babies’ health (Lally & Lewis, 2015). Patient engagement involves a patient and a group that gains education about the benefits of the service(s) that will be provided and the risks while sanctioning them to make well-versed decisions in acquaintance with the healthcare practitioner(s). Pregnant women should often be engaged because they have more tasks awaiting, especially after delivery.

This kind of group needs to be educated, which can be done using verbal and written communication methods. Education and communication are some of the best strategies that can be applied when engaging with this particular group. Because when the group is educated about the condition and the services to be offered as well as their choices, they will feel more empowered to partner with the care provider or administrator (Elrod & Fortenberry, 2018). Oral communication includes meeting with this group and telling them about the free prenatal care service. This can involve illustrations such as how the free service will help them and why the service is free. By doing this, there will be no more anxiety. Written communication involves illustrating the free prenatal care service either on a white/blackboard or a sheet/manila paper.

In this case scenario, it clear that this group has not had access to a traditional healthcare service delivery. The best way that Andre will have to deal with this is by holding a public education campaign that will help inform the women about maternity practices or the service going to be rendered (Elrod & Fortenberry, 2018). Public campaigns are also useful in ensuring there is an excellent relationship between the provider and the group.

This group (pregnant women) should be encouraged to ask questions. Questions are the best way of engaging or bringing up a debate, and in this case, everyone can contribute. This group can be afraid to ask questions, and so if encouraged, they can open up what they want and how they want it. Other than asking questions, feedback should be encouraged. The administrator should provide a channel where the group can make comments based on the care they are going to receive.

Shared decision-making is a strategy that is useable to engage pregnant mothers. This includes a collaborative process where there is a close relationship between the patient/group and the provider. The most applied methodologies for facilitating shared decision-making process consists of the patient decision aids. This kind of strategy is very significant because it has drawings and structures that illustrate the procedures, treatment conditions, and fact sheets. Also, they include filmed videos between healthcare practitioners and patients in a similar situation. Pregnant women, in this case, make informed decisions based on maternity care. This strategy is said to lessen decisional conflict as well as nervousness.

Cellphones are common, and they should be utilized in this case scenario. Almost every pregnant woman has a cell phone and knows how it is used. Cellphones can be applied for calling, texting, doing research, or even emailing. This means that this group of pregnant women can reach healthcare providers using these devices through calling, sending a text message, or emailing. This group can also do some research based on health info then use the information to make better decisions. There are free cellphone messages such as Text4baby, which deliver evidence-cognizant info about pregnancy, natal and caring for infants.

There are several barriers that the healthcare administrator will encounter while promoting this health service marketing plan. Language is the most significant barrier because if the health care administrator fails to use simple language, the group obtains little practical edification about the service (Chegini et al., 2020). If this group does not have continuous education, they may end up not getting the intended message at the end of it all. The best thing or strategy that can be employed to deal with this barrier is to use simple language that is easily understood. Most pregnant women understand simple language.

Even if cell phones are ordinary, they aren’t familiar to all, and some of the people in this particular group may not have access to cell phones or some may have smartphones, but they don’t know how they are used. As stated earlier, cellphones can be utilized to promote the prenatal health service, but this becomes a barrier when some people within the group do not recognize how they are utilized. At times, technology is intimidating to those who rarely use (Chegini et al., 2020). To ensure everyone understands how cell phones are used, the healthcare administrator can show them practically. For instance, Andre can use one cell phone belonging to the group member to send a text message, call or even send an email. This way, the group will understand how the cellphone is used.

Culture is also a barrier, and most of them may refuse to engage. The group comprises people from different cultures, and even if some will be into the plan, some may not be because of their cultural beliefs. Some cultures do not believe or accept treatment, and they avoid comprehensive medical information. The health care administrator should have an interpreter from that particular culture who will help define the free prenatal care service's importance.

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