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COMPLEXITY OF DESCRIBING PRODUCTS 1

Complexity of Describing Products

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Describe the complexity factors involved to describe of a product.

Describing a product requires clear and precise information that would make clients to feel contented with the product and have the desire to buy the product. Nevertheless, there are a lot of features involved in any product and these are the same that makes it possible have the product properly described. Nonetheless, this is not the case in all products since some have completely hidden features hard to describe. A perfect example is the Kyro Finnish Gin and from the physical appearance of the product, there are a lot of complexity factors that must be considered to describe this product.

The complexity factors are diverse for instance the process of manufacturing the product, the raw materials used and the ratio, the value chain involved, and necessary technologies used to attain the last result. For instance, it is completely hard for a product to communicate to clients the entire process the company has gone through to attain the end result. The information is critical for consumer in making end decision of buying the product; by merely looking at the product hard to understand the process. The same case happens to raw materials because despite ingredients being captured on the bottle many consumers do not understand much about the ingredients or the quality of raw materials used. According to Genta, Galetto, & Franceschini, (2018) it is the quality of raw materials that determines the end product but completely hard to tell the specific quality level by looking at the product. To get to consumers there are processes used and people involved and all these it is hard for one to demonstrate all the steps and people involved while as at the same time all these makes up the end product.

References

Genta, G., Galetto, M., & Franceschini, F. (2018). Product complexity and design of inspection strategies for assembly manufacturing processes.  International Journal of Production Research,  56(11), 4056-4066.

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