Spirit Cruises Project
Nisha0102
CompletedTeam2SpiritCruiseMGMT661final.pptxSpirit Cruise Strategic Management-Team2
Introduction
Spirit Cruises (Vancouver Charters) is a company dealing with event preparation and organization
Deals with different events:
dinner cruises,
wedding cruises,
corporate cruises,
public cruises
The events are held at prestigious cruises
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To perform analysis of the current competitive strategy of the organization.
Spirit Cruises (Vancouver Charters) aims at giving the clients a lifetime moment in their most important moments of their lives.
Become a market leader in event organization for the clients (Spirit Cruises, 2021).
Pre-internal Environmental Scan-Industry Comparison
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| Spirit Cruise | Magic Cruise | Pacific Yacht Charter | |
| Social Media Account Follower | 1039 | 947 | 1861 |
| Review Rate | 4.6 | 4.3 | 4.8 |
| Website User Interface | Relatively plain | Highly interactive | Detailed information |
| Price | 2nd | 3rd | 1st / with details |
| Ship Numbers & Conditions | 2 ships/Brand New Condition | 4 ships | 1 ship |
| Programs | Private & Public Events | More Themes | Tailored Service |
| Industrial Experience | 7 years | 20 years | 4 years |
(Magic Yacht Cruise, n.d.; Pacific Yacht Charter, n.d.; Spirit Cruise, n.d. )
Internal Environmental Scan-Key Findings
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Assets
7 years in business with good reputation
Completely licensed ships
Members of Tourism Vancouver & Certified to provide liquor
Team
Majorly part-time employees
Managed by 3 core employees
Looking for recruiting
Culture
Embracing change
Offering memorable experience with quality service to customers
Full insurance coverage
Known for offering fancy meals with fresh and healthy ingredients.
Certified emergency aid
Operation
(Bridges,1986; Spirit Cruise, n.d. )
Internal Environmental Scan-Analysis
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(Dess et al., 2019; Spirit Cruise, n.d. )
Internal Environment-SWOT Analysis
Spirit Cruises (Vancouver Charter) has certain elements that make it more competitive and enhance its ability to secure larger market share. One of the strength is strong business model that outlines viable business processes with higher profitability. Also, there is excellent customer service characterized by well-developed feedback system. The employees of the organization are provided with employment benefits and incentives as a way of motivating them to be more productive. However, there are weaknesses such as complex organizational structure which makes unity of direction and chain of command complex. This increases the risk of duplication of duties across charters.
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Strengths
An effective and modern business model.
Presence of excellent customer service
The employees are highly motivated in delivering best services
Weaknesses
Poorly developed organizational structure
Internal environment
There are business opportunities that the company can venture into and increase its success and growth. Among the opportunities include advancement in technology where customers can easily book for events through the internet. Also, the increased use of ecommerce platforms gives the company an opportunity to advertise its services through internet platforms and social media platforms. This would expand the customer base by increasing the customers. However, the pandemic has put a significant threat on business in that such parties have been limited due to the increased spread of the virus.
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Opportunities
-The advancement of technology allowing virtual booking of services and payments.
- Increased use of e-learning services and platforms with more people relying on internet for services.
Threat
Increased bans on events and parties due to the pandemic
Internal Environment
External Environment Scan-Five forces
New entrant; there has been increase in more firms offering similar services.
Bargaining power of supplier; the company offers competitive prices for the services.
Power of the buyers to bargain; the company has developed packages for different classes of customers.
Threat of substitute; the company has developed unique products.
Industrial rivalry, the company enjoys economies of scale
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External Environmental Scan-PESTEL
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Conclusion
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Spirit Cruises aims at maximizing customer experience as a strategy to building a wide customer base.
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There is a higher likelihood of the company expanding its market share due to strong business model.
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The company has a low innovative and invention capabilities thus affecting its level of technology integration.
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References
Bridges, W. (1986). Managing organizational transitions. Organizational dynamics, 15(1), 24-33.
Dess, G. G., McNamara, G., Eisner, A. B., & Lee, S. (2019). Strategic Management: Text and cases (9th ed.). McGraw-Hill Education.
Pacific Yacht Charters. (n.d.). https://pacificyachtcharters.com
Magic Yacht Cruise. (n.d.). https://www.magicyachtcharters.com
Spirit Cruise. (n.d.). https://www.vancouvercharters.com
Spirit Cruises, Vancouver Charter (2021). Vancouver Premier Choice For Private Cruises. https://www.vancouvercharters.com
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Thank You
Address:
Bayshore West Marina, 450 Denman Street, Vancouver, BC
Contact Numbers:
(604) 687-5533
Email Address:
EMAIL US
