Marketing

Week 3 complete

1. Read the case “Real Choices at Sprig” beginning on page 230. Incorporate the following topics in an essay format in the order depicted below using at least 1200 words demonstrating an understanding of both the READ and ATTEND sections. Select at least three appropriately related scholarly sources from the online Bethel Library Database and the textbook to incorporate into your work. Follow APA format. Refer to the grading rubric for evaluation details.

· Evaluation of both the internal and external environments of Sprig based on what was presented in the case

· Description of Sprig’s competitive advantage including a positioning statement articulating the specific value offered by Sprig

· Identification and discussion of two additional target markets upon which Sprig should focus along with justification