marketing strategy

Running head: BMCEP COMPETITOR ANALYSIS 1

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BMCEP COMPETITOR ANALYSIS

BMCEP competitor analysis

Name of Student:

Name of Institution:

Competitor Analysis

There are various non-profit organizations most of which are charitable organizations in the United Kingdom. Therefore, BMECP operates in a highly competitive environment especially because the providers of funds are minimal. It receives most of its donations from Hove city council and Social Investment Business which fund several other charitable organizations (BMECP, 2018). The major competitors are outlined below:

The cancer prevention Research Trust is a medical research charity that works towards prevention of cancer. It was formed in 1973 and has since then been conducting research on prevention of cancer and educating the public on how to minimize the possibility of developing cancer. It relies on donations from well-wishers and sponsorships by companies which are able to sustain it since it is well known and has been in existence for several years.

The Brighton Unemployed Centre Families Project provides education, support and advice to the unemployed and poor families. It was formed in 1981 and receives funding from various organizations such as Brighton and Hove city council, comic Relief, Community development foundation among others. It also receives donations from the general public therefore its financially stable and rarely runs short of capital.

Whoopsadaisy is a small charity dedicated towards supporting children with cerebral palsy and other mental conditions. Its education program is aimed at helping the children overcome everyday challenges (Whoopsadaisy, 2018). It is funded by several trusts and foundations such as the BBC and also relies on donations from well-wishers.

Majority of the competitors receive funding from numerous and large corporations making them financially strong unlike BMECP which receives funding from only two corporations. They are also well known by the public as they have been existence for a long period of time. BMECP should adopt a strong virtual marketing team to increase its publicity and source for more donors maybe by registering with the Fundraising Regulator.

References

BMECP. (2018). About Us – BMECP Centre. Retrieved from https://bmecp.org.uk/about-us/

Whoopsadaisy. (2018). Trusts & Foundations - Whoopsadaisy. Retrieved from http://www.whoopsadaisy.org/trusts-foundations/

Ok

So this charity is a no-profit organisation they been opened since long time but till today they are not known in Brighton/united kingdom at all ….

They have room hire… is a big building but their rooms are not good designed, their walls are very depressed ,temperature of the rooms is cold , but still they have big rooms .

They don’t use social media a lot.. they have facebook but they don’t post alot

the BMECP centre offers an incredibly flexible and affordable room hire service. Our room sizes range in capacity from 10 to 100 and are wheelchair accessible. Our dedicated staff provide additional support services and also offer resources such as free Wi-Fi, printing, photocopying, projector & flip chart with extra fees hire and refreshments, kitchens to prepare their coffees and drinks , they offer drinks but with extra charge.

they have a list of prices in their website you can check when u compare them to others competitors .. https://bmecp.org.uk/room-hire/ check the prices when u download the booking list

u should look at their competitors the ones that are doing similar things for example renting room or offices inside their charity

look at their prices, services, location , quality, customers, for example , what makes them better (advantage( for example bigger room or lower price or better location or better services ) , and disadvantage )

A competitor analysis is an assessment of the strengths and weaknesses of your businesses’ competitors.

So that’s what u have to look at ,,,only in 250 words

So u don’t need to write a lot about those things but in few sentences to show what their competitors are doing don’t need the history of the other charity (competitors) only the things I wrote above .