Competitive Strategy Assingment

HI6006 COMPETITIVE STRATEGY ASSIGNMENT 2

HOLMES INSTITUTE

FACULTY OF HIGHER EDUCATION

Assessment Details and Submission Guidelines

Trimester T2 2020

Unit Code HI6006

Unit Title Competitive Strategy

Assessment Type Group Assignment – maximum 4 persons per group Note: Groups must be formed by week 6. Once a group is formed, no changes are allowed. If you fail to form a group, your lecturer may allow you to submit individually.

Assessment Title Report – Case Analysis and Application of Strategy Models

Purpose of the assessment

Students are required to explain in report format, with reference to a case of your

choice, how any one of the following would be applied:

Business Strategy, Competitive Dynamics, Corporate Strategy, Acquisitions and

Structure, International Strategy.

This is strictly required to be your own original work.

Be sure to base your answer on the models studied in class and quote your academic

sources.

Weight 40%, comprising: Report (week 10)

Total Marks 40 [note: the total assignment is graded out of 40]

Word limit Report not more than 2500 words

Due Date Week 10 for the final report. [Late submission penalties accrue at the rate of -5% per day]

Submission Guidelines

• All work must be submitted on Blackboard by the due date along with a completed Assignment Cover Page.

• The assignment must be in MS Word format, 1.5 spacing, 12-pt Arial font and 2 cm margins on all four sides of your page with appropriate section headings and page numbers.

• Reference sources must be cited in the text of the report and listed appropriately at the end in a reference list, all using Harvard referencing style.

• At the end of your report please include an appendix states ‘who wrote which section’, i.e. provide the student name and number for each section of the report.

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HI6006 COMPETITIVE STRATEGY ASSIGNMENT 2

Purpose:

Assignment 2 Specifications

This assignment aims at ensuring that students have familiarised themselves with at least one significant case study (from any of those in the lectures or tutorials or our recommended textbook) and are able to apply the relevant foundational strategy development models that are applicable to the case.

Details Select any case study and choose from the following aspects of competitive strategy to apply the theories of strategy development and implementation as relevant to the case study you choose:

• Business Strategy

• Competitive Dynamics

• Corporate Strategy

• Acquisitions and Structure

• International Strategy

In this report, the use of sub-headings is essential.

Be sure to use paragraphing.

Be sure to reference your sources in-text and provide a list of references at the end, all in Harvard

style.

Your final submission is due Friday of week 10 at midnight. Late submissions attract penalties at the

rate of -5% per day.

Assignment Structure Required

To ensure that all students participate equitably in the group assignment and that students are responsible for the academic integrity of all components of the assignment. You need to complete the following table which identifies which student/students are responsible for the various sections of the

Cover page [this is essential and must be completed accurately] Executive Summary

Table of Contents Body of the report to contain Section Headings – e.g. introduction, brief summary of the case; identification of strategic issues; relevant theoretical concepts, application of strategy model, conclusion. Sub-sections are to be numbered. Paragraphing must be used. Page Numbers must be used. Reference List at the end must be in Harvard format and mainly academic Journal Articles. Appendix: Statement of ‘who wrote which section’ (see below).

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HI6006 COMPETITIVE STRATEGY ASSIGNMENT 2

assignment:

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HI6006 COMPETITIVE STRATEGY ASSIGNMENT 2

Assignment Section Student Name and Number

This table needs to be completed and submitted with the assignment as it is a compulsory component required before any grading is undertaken.

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HI6006 COMPETITIVE STRATEGY ASSIGNMENT 2

Marking Rubric

Excellent

8-7 marks

Very Good

6-5 marks

Good

4-3 marks

Satisfactory

2 marks

Unsatisfactory

1 or 0 marks

Referencing (in- text)

Max 3 marks

n/a n/a Correct in all respects

Some minor errors

Largely incorrect or incomplete

Reference List (at end)

Max 4 marks

n/a Correct in most respect

Correct in general

Some minor errors

Largely incorrect or incomplete

Executive Summary Max 4 marks

n/a Clear, concise and compelling

A good summary of the report

A basic summary of the report

Missing

Summary of the Case

Max 5 marks

n/a Clear, concise and compelling

A good summary of

the case

A satisfactory summary of

the case

Inaccurate or misconstrued

content

Explanation of Relevant Strategic issues

Max 8 marks

All relevant strategic Issues are identified

and well- explained

Most key strategic

Issues are identified and

explained

Some key strategic

Issues are identified and

explained

key strategic Issues are

identified and explained, but

with some reservation

strategic Issues identified or

explained incorrectly or

poorly

Application of Relevant

Theoretical Concepts

Max 8 marks

The theoretical concepts have

been matched to the issues in the

case precisely and are well applied

The theoretical concepts match the issues in the

case and are applied quite

well

A good attempt has

been made to match and

apply relevant theoretical concepts to

the case

A satisfactory attempt has

been made to match and

apply relevant theoretical

concepts to the case

The attempt made to match and apply relevant theoretical

concepts to the case is

unsatisfactory or negligible

Format and Professionalism of

the Report

Max 8 marks

The report is exceptionally

well-documented worthy of High

Distinction / Virtuoso quality

(8-7 marks)

The report is very well-

documented and

Distinctive / stand-out

quality (6-5 marks)

The report is well-

documented and of credit- worthy quality

(4-3 marks)

The report is satisfactory (2 marks)

The report is unsatisfactory (0 or 1 marks)

Total

40 marks*

Comments Mark Awarded