report for product launch

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Competitivereview.docx

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Competitive review:

Bizzo Jacket’s Competitors:

The competitors for Bizzo Jacket are more than 3 they are:

· Icebreaker

· Smartwool

· Minus 33

· Ridge Merino

Ice breaker and Smartwool are the biggest competitors for Bizzo jackets among all. They have loyal customers over the years because they have been in the market for more than two decades. Bizzo jackets’ first purpose is to compete with the competitors having large market share.

The Main competitors are :

Product:

Merino 250 Sport Full-Zip Jacket is a product of Smartwool.

Qualities:

· Durable water repellent (DWR) coating in targeted zones helps increase durability and protection against the elements

· Flatlock seam construction helps guard against chafing

· Zippered hand pockets

· Interlock knit; 56% merino wool/44% polyester lining

· Regular fit

· Large promotion and market coverage

· Available in two colors (Black, Deep Navy

Price:

Price of this jacket ranges from $300 - $350 depending on the color, size and availability.

Place:

Smartwool is an American company founded by Peter and Patty Duke in Steamboat Springs, Colorado in 1994. It has 55% of market share and is spread across America and Canada.

Promotion:

They promote their product through

· Electronic Media

· Print media

· FM radio

· Sales promotions

Product:

Merinoloft stratus transcend hooded jacket is a product of icebreaker.

Qualities:

· Waterproof and breathable 2-layer stretch shell

· Fully seam sealed

· Reverse coil center front zip with chin guard and interior storm flap

· 70g MerinoLOFT™ insulation

· Interior lined with 100% merino wool jersey fabric

· Set-in sleeve with raglan back for mobility

· Available in just black color and in all sizes