marketing final paper
hugh123
CompetitiveAnalysisWorksheet.xlsxSheet1
| Competitive Analysis | |||||
| Factor | Our Company | Competitor A | Competitor B | Competitor C | Competitor D |
| Product Line | |||||
| Pricing | |||||
| Distribution | |||||
| Target Audience | |||||
| Primary | |||||
| Secondary | |||||
| Positioning | |||||
| Objectives | |||||
| Marketing | |||||
| Promotion | |||||
| Sales | |||||
| Past Year | |||||
| Five Year History | |||||
| 1 | |||||
| 2 | |||||
| 3 | |||||
| 4 | |||||
| 5 | |||||
| Market Share | |||||
| Past Year | |||||
| Five Year History | |||||
| 1 | |||||
| 2 | |||||
| 3 | |||||
| 4 | |||||
| 5 | |||||
| BDI vs. CDI | |||||
| Share of Voice | |||||
| Share of Mind | |||||
| Promotion Mix | |||||
| Elements | |||||
| Relative Emphasis | |||||
| Creative Strategy | |||||
| Slogan | |||||
| Key Benefit | |||||
| Format | |||||
| Appeals | |||||
| Tone | |||||
| Advertising Media | |||||
| Spending | |||||
| Media Classes | |||||
| Scheduling | |||||
| Coverage | |||||
| Weight | |||||
| Efficiency | |||||
| Sales Promotion-Consumer | |||||
| Sales Promotion-Trade | |||||
| Public Relations Efforts | |||||
| Spending | |||||
| Activities | |||||
| Personal Selling | |||||
| Role | |||||
| Packaging | |||||
| Strengths | |||||
| Weaknesses | |||||
| Competitive Power Index | |||||
| Rating 1-10 (weak-strong) |
&"Calibri,Bold"&14&K000000Competitive Analysis Worksheet
&"Calibri,Regular"&K000000Confidential
