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Competitive Feature Table

Technological development in camera and sensor technology has contributed to the introduction of cameras and sensors of impressive optical formats and resolutions. Furthermore, the customers in the contemporary society require cameras which are easily portable and can capture clear videos and pictures. New demand and technology advancement has contributed to stiff competition with different companies producing high-end cameras which support high performance to compete favorably in the market. GoPro Hero 6 Black, Google Clips, and Narrative Camera are examples of modern cameras with impressive features to meet customers’ current demands. Our company will introduce a new camera known as Caply with enhanced filming and lifelogging technology which we believe shall outperform GoPro Hero 6 Black, Google Clips, and Narrative Camera.

The benefit of each feature to customers

Recording

Caply allows 1080 HD nonstop recording for five hours. This enables customers to record long videos including surveillance, car journey and other extraordinary moments with a lot of comforts. It also allows easier and faster recording so that customers don’t have to lose any important moment when they try to activate recording.

Dedicated Camera Button

A dedicated camera button enables customers to take snapshots comfortably. Furthermore, camera button in Caply allows users to undertake private investigations. Investigations usually look for approaches that can be applied to record a subject without being detected. The Caply camera is small and can be hidden in a strategic place and tap the dedicated button once in case of a photo or twice to start recording. Caply can be used to spy on a person in public without being noticed. The user only needs to angle it properly to face the subject.

External Memory (SD card) slot

Caply has a standard memory slot (including micro SD slot) to enable users to extend its 128GB internal storage with affordable memory module or to allow the user to retrieve data including photographs and videos from a memory card (Kickstater, 2018). Furthermore, once the 128GB internal memory is full, the user can just insert a memory SD card and proceed with recording or take videos. The slot also allows users to easily transfer files by copying them from the internal memory to micro SD card.

Price

Caply is offered at an affordable price so that low-income earners can afford one. It had advanced features but offered at low prices to enable customers to enjoy the new digital era.

Memory

Caply has an expandable memory of 128GB (Kickstater, 2018). The large memory will allow users to take unlimited videos, photos and voice recordings without worrying about memory running low. Large memory also improves the performance of the camera, so it does not have to hang while taking videos and photos.

Dustproof and Waterproof Resistance

Customers do not have to worry about their cameras being destroyed by water or dust. They can take videos and photos underwater. The camera is also designed to prevent dust so users will not have to worry about adverse effects of dust.

WI-FI

Users will enjoy connecting to the WI-FI using the Caply camera.

Product Differentiation

Convenience

The Caply camera is small and exceptionally sustainable and effortless to carry around. It is lighter than GoPro Hero 6 Black, Google Clips, and Narrative Camera. The camera also has a long-lasting battery which differentiates it from other cameras with short-lasting batteries which run out when users need them most.

Customization

Caply Ultra camera has a unique cylindrical design while other cameras have rectangular shapes. All camera features are packed in a smaller body that makes it easy for customers to identify it in the market. The company also offers the product in different colors to improve customers’ selection. The company also allows customers to request more accessories which can be added to the product based on customer’s demand. Otherwise, customers are allowed to get the product in bundles which the company discounts in price. When ordering the product, the company allows customers to expand the camera memory before delivery so that memory card is delivered with the package. The camera is customized with Shake-free-Video to capture beautiful HD photography and allow users enjoy live-streaming of videos with high clarity (Kickstater, 2018). Furthermore, the Caply camera is fitted with a wide F2.0 lens to allow users capture clear photos. Such customization ensures more convenient photography experience for customers.

Value

The company gives value for money. Every effort of a customer is appreciated through an effective reward system. Caply has several important features offered at the extremely low price. The company also values customers’ efforts to refer their friends to each referral worth different values.

References