Module 5 Assignment | Competitive Analysis
albany20
Competitive-Analysis-Template--2.xlsxOverview
| Your Company | Competitor #1 | Competitor #2 | Competitor #3 | |
| Brand positioning and overview | ||||
| Target market | ||||
| Total number of social media accounts | ||||
| Strengths | ||||
| Weaknesses | ||||
| Opportunity | ||||
| Threats | ||||
| Your Company | Competitor #1 | Competitor #2 | Competitor #3 | |
| # of Facebook followers | ||||
| Bio | ||||
| Posts per day | ||||
| Content Text vs Image | ||||
| Content (1,2,3) | ||||
| Promotional # | ||||
| Day/Time active | ||||
| Engagement | ||||
| Influencers | ||||
| Facebook Strategy |
| Your Company | Competitor #1 | Competitor #2 | Competitor #3 | |
| # of Instagram followers | ||||
| Bio | ||||
| Link change? | ||||
| Posts per day | ||||
| Image content | ||||
| Content (1,2,3) | ||||
| Day/Time active | ||||
| Engagement | ||||
| Influencers | ||||
| Instagram Strategy |
| Your Company | Competitor #1 | Competitor #2 | Competitor #3 | |
| # of Twitter followers | ||||
| Bio | ||||
| Tweets per day | ||||
| Content | ||||
| Content (1,2,3) | ||||
| Promotional | ||||
| Day/Time active | ||||
| Engagement | ||||
| Influencers | ||||
| Twitter Strategy |
Website
| Your Company | Competitor #1 | Competitor #2 | Competitor #3 | |
| Website homepage | ||||
| Content | ||||
| Blog | ||||
| Social Icons | ||||
| Depth to purchase |
