Need it done by 9PM tonight!! Henry Stewart Talk series Competing in Foreign Markets Assignment

Henry Stewart Talk series

Competing in Foreign Markets

A Global Perspective on National Challenges by by Michael McDermott

Questions

Note: it is good to listen to the audio part because he makes several key points that are not on the ppt slides that are available.

1. After reviewing the information, how important do you feel the Country of Origin effect is on a firm’s international marketing decisions. Please provide justification for your answer. 10 pts

2. Using the 4 cell box diagram (below) using Country of Origin Effect on Y axle and Costs on the X axles, provide at least 2 examples of Countries which tend to have firms/products which are predominately in each of the quadrants. Why do you feel that they are in the quadrant based on Dr. McDermott Talk? - Need to listen to the audio thoroughly. 10 pts -- 2 countries (plus firms) for each quadrant

CoO

Positive

Cell 3 World Class	Cell 4 Differentiation
Cell 1 Low-Cost	Cell 2 Non-Competitive

CoO

Negative

Low High

COSTS

3. What are the basic problems/challenges for firms that are considered to be World class marketing companies. Are they mostly in quadrant three or four? Explain 10 pts

4. Review the slide titled International Marketing Challenges: the Macro-micro Relationship. China is considered to be in the Emerging Economy (Phase 1) What is needed for China to move into Emerging Economy (phase 2). 10 pts

Alternative

Below is the information that comes in the brower but it may not get you there from off campus. https://hstalks.com/search/Competing%20in%20Global%20markets/?business&subtype=TALK