Advertisement Essay

1. Compare the ads of 2-3 niche-targeted magazines and 2-3 general market magazines

2. Describe the history, purpose, characteristics of the niche-targeted magazines of your choice

3. • Analyze the ads (product category, models’ race, major/supporting/marginal role, business/home/outdoor setting, skin tone, gender, celebrity, etc)

4. • Discuss the similarities and differences between the ads in niche-targeted magazines and those in the general market magazines

5. • At least 5 pages (double space)