Instagram shopping vs Offline Store

Comparative Essay Outline (Case by Case)

A. Introduction

· Hook: Nowadays, everything you want, everything you need, and anything you crave is just a click away.

· General background information: information about online and offline shopping, divided opinions.

· Shift to specifics: Instagram shopping, offline shopping – which one is more convenient; ongoing debate about which is the most convenient way of shopping.

· Essay organization: will look at Instagram shopping, then shopping offline; give my opinions; then conclude.

· Thesis statement: Both shopping in Instagram and offline store offer a convenient way of shopping, but offline shopping gives customers the opportunity to establish personal connections with the seller that may contribute to loyalty.

B. Body paragraphs

1. Instagram

· Convenience

The shoppers can enjoy multiple forms of convenience. They include less shopping time, flexibility with regard to when they shop, less physical effort, and easier response to advertising or promotions (Darian, 1987).

· Retailer Visibility

Psychological distance exists in the online retailing environment. Consumers’ perception of psychological distance is most salient with a retailer of low visibility, as they have less information regarding its quality (Edwards et al. 2009).

· Deception

The Internet can be used effectively by a small company to appear deceptively large, as the webpage on the computer screen does not distinguish between a large and a small company (Petty, 1998).

2. Offline store

· Convenience

They able to evaluate the quality of the product prior to purchase (Alba et al. 1997).

· Retailer Visibility

· The more familiar a consumer with the retailer, the less psychological distance there is between the consumer and the retailer. Things that are psychologically distant (objects, events) are those that are not present in the direct experience of reality (Liberman et al. 2007).

· Deception

In traditional retail settings, the detection of deception relies, among other things, on recognizing subtle changes in a person’s nonverbal behaviors, such as eye contact and body movements (DePaulo, 1992).

· Key Similarities

Both Instagram shopping and offline shopping are convenient

C. Conclusion

· Summary of main points: looked at each case according to the body paragraph; gave my opinion

· Synthesis: key issue at stake in weighing drawbacks and benefits

· Final answer: Overall, benefits of offline shopping outweigh drawbacks; expand on reasons why

· General closing statement: refer to both offline and Instagram shopping, and then conclude with a sentence that is compound or parallel in structure.